How does Social Media and SEO work together?
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SEO and Social Media are best friends? learn from this presentation how to combine the social media strategy with your SEO strategy
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How does Social Media and SEO work together?
- 1. How to Create the Perfect Storm with SEO and Social Media
- 2. Andy Crestodina Strategic Director at Orbit Media Studios Roy Hinkis SEO Evangelist at SimilarWeb
- 4. The Social / Search Correlation 4
- 5. The Correlation Data Source: MOZ Search Ranking Factors 2013 4@SimilarWeb @crestodina @royhinkis
- 6. People who drowned by falling in pools... Films Nicolas Cage Appeared In... sources: CDC, IMDB and tylervigen.com 5@SimilarWeb @crestodina @royhinkis
- 7. People who Drowned by Falling in Pools/ Films Nicolas Cage Appeared In 7
- 8. The Social / Search Causation 8
- 9. Google+ and Personalized Search 8@SimilarWeb @crestodina @royhinkis
- 10. Personalized Search Results Page 9@SimilarWeb @crestodina @royhinkis
- 11. The Value of Links 11
- 12. links are credibility @SimilarWeb @crestodina @royhinkis 11
- 13. more links = more credibility 12@SimilarWeb @crestodina @royhinkis
- 14. links from credible sites = much more credibility 14@SimilarWeb @crestodina @royhinkis
- 15. many outgoing links = less credibility per link 15@SimilarWeb @crestodina @royhinkis
- 16. Correlation between links and rankings Source: MOZ Search Ranking Factors 15@SimilarWeb @crestodina @royhinkis
- 22. Content + Visibility = Links! 22
- 23. There are Two Kinds of People on the Internet 22 Creators Contributors And “lurkers” Sources: Wikipedia @SimilarWeb @crestodina @royhinkis
- 24. Two Types of Social Media 23@SimilarWeb @crestodina @royhinkis
- 25. Two Types of Social Media 24 Online Networking Relationships with Influencers Content Promotion Traffic and Branding @SimilarWeb @crestodina @royhinkis
- 26. Two Types of Social Media 25 Online Networking Relationships with Influencers Content Promotion Traffic and Branding ...direct benefits ...indirect benefits @SimilarWeb @crestodina @royhinkis
- 27. 27 Who Creates Content? Authors Podcasters Academic Researchers Journalists Event Producers Bloggers and Blog Editors And of course... @SimilarWeb @crestodina @royhinkis
- 28. Connect with people who have already built the audience you need to reach... Then borrow that audience in a sensitive and considerate way. 28
- 29. Social media is the world’s greatest phone book 29
- 30. Follower Wonk 29@SimilarWeb @crestodina @royhinkis
- 31. Build a List 30@SimilarWeb @crestodina @royhinkis
- 33. Engagement Checklist Source: Groove HQ 32@SimilarWeb @crestodina @royhinkis
- 34. 34 Part One: Listen Use Talkwalker, Newsle and Brand24 Google+: Add to circle Twitter: Follow Subscribed to blog by feed / email Twitter: Add to a “radar” list Source: Online Networking Guide, Orbit Media @SimilarWeb @crestodina @royhinkis
- 35. Twitter “Radar” 34@SimilarWeb @crestodina @royhinkis
- 37. Google+ Circles of Creators 36@SimilarWeb @crestodina @royhinkis
- 38. 38 Part Two: Engage +1 their posts Like comments on other blogs Comment on their blog Favorite their tweets Source: Online Networking Guide, Orbit Media @SimilarWeb @crestodina @royhinkis
- 39. Comment on their Blog 38@SimilarWeb @crestodina @royhinkis
- 40. 40 Part Three: Connect Like LinkedIn posts, mention them Endorse on LinkedIn Write a recommendation on LinkedIn Connect on LinkedIn Source: Online Networking Guide, Orbit Media Send friend request on Facebook Like Facebook posts, mention them @SimilarWeb @crestodina @royhinkis
- 41. LinkedIn Tagging 40@SimilarWeb @crestodina @royhinkis
- 42. 42 Part Four: Extra Mile Follow on apps like Spotify, Runkeeper, FitBit, etc. Review podcast on iTunes Review book on Amazon Follow on Quora, Medium, Instagram, Yelp, MeetUp, Storify, Listly, etc. Source: Online Networking Guide, Orbit Media @SimilarWeb @crestodina @royhinkis
- 43. The Fame-To-Speed Ratio 42@SimilarWeb @crestodina @royhinkis
- 44. 44 Part Five: Collaborate Get a contributor quote Include them in an expert roundup Deep dive interview Mention them in your content Source: Online Networking Guide, Orbit Media @SimilarWeb @crestodina @royhinkis
- 46. 46 Part Six: Friendship Face-to-face meeting Mastermind Group Hand-written thank you note Phone call, Skype or Google+ Hangout Source: Online Networking Guide, Orbit Media @SimilarWeb @crestodina @royhinkis
- 47. If you’re not making friends, you’re doing it wrong. 47
- 48. 47 Anatomy of A Relationship - Building Email This has resulted in an 83% positive response rate and infinite invaluable feedback Source: Groove HQ @SimilarWeb @crestodina @royhinkis
- 49. Which Link Building Tactics Are Most Effective? Source: MOZ Search Ranking Factors 48@SimilarWeb @crestodina @royhinkis
- 50. Publish everywhere! 49@SimilarWeb @crestodina @royhinkis
- 51. ...that’s how to become an influencer yourself. 50@SimilarWeb @crestodina @royhinkis
- 52. Cross the Streams 51 The strength of weak connections! @SimilarWeb @crestodina @royhinkis
- 53. Post in one place... 52@SimilarWeb @crestodina @royhinkis
- 54. ...see who shared it... 53@SimilarWeb @crestodina @royhinkis
- 55. 54 ...thank them while sharing it in another place. 1. Publish… 2. Share here… 3. Say thanks there! @SimilarWeb @crestodina @royhinkis
- 56. Get Out There! 55 Events are the biggest shortcut @SimilarWeb @crestodina @royhinkis
- 57. Events let you skip right to face-to-face. 56@SimilarWeb @crestodina @royhinkis
- 58. Confidence Gap Effectiveness Ratings of Tactics Among B2B Users Source: 2014 B2B Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs 57@SimilarWeb @crestodina @royhinkis
- 63. Social Traffic vs. Search Traffic 63
- 64. 64
- 65. Social Traffic Conversion Rates 64Source: Google Analytics Orbit Media @SimilarWeb @crestodina @royhinkis
- 66. Social Traffic Conversion Rates 65Source: Google Analytics Orbit Media @SimilarWeb @crestodina @royhinkis
- 67. Social actions. Search Outcomes 66Source: Orbit Media @SimilarWeb @crestodina @royhinkis
- 68. Social actions. Search Outcomes 67Source: Orbit Media @SimilarWeb @crestodina @royhinkis
- 69. How Social Sharing Affects Search Rankings 68Source: Orbit Media @SimilarWeb @crestodina @royhinkis
- 70. How Social Sharing Affects Search Rankings 69Source: Orbit Media @SimilarWeb @crestodina @royhinkis
- 72. Social Sharing Schedule Source: KISSmetrics 71@SimilarWeb @crestodina @royhinkis
- 73. Scheduling Shares Source: ? 72@SimilarWeb @crestodina @royhinkis
- 74. Source: ? 73@SimilarWeb @crestodina @royhinkis Scheduling Shares
- 75. Source: ? 74@SimilarWeb @crestodina @royhinkis Scheduling Shares
- 76. Source: ? 75@SimilarWeb @crestodina @royhinkis Scheduling Shares
- 77. Source: ? 76@SimilarWeb @crestodina @royhinkis Scheduling Shares
- 78. Source: ? 77@SimilarWeb @crestodina @royhinkis Scheduling Shares
- 79. Buffer Source: ? 78@SimilarWeb @crestodina @royhinkis
- 81. 81 How To Share Big Time The times of day that are best for your followers The tool that keeps those posts in rotation at those times The content that get shared, get clicked and gets visitors to act @SimilarWeb @crestodina @royhinkis
- 82. Share What Gets Shared Source: BuzzSumo 81@SimilarWeb @crestodina @royhinkis
- 83. Share What Gets Clicked the Most Source: ? 82@SimilarWeb @crestodina @royhinkis
- 84. Share What Converts the Most Source: ? 83
- 85. Source: ? 84@SimilarWeb @crestodina @royhinkis Conversion Rate Per Blog
- 86. Conversion Rate Per Blog Source: ? 85@SimilarWeb @crestodina @royhinkis
- 87. Share When People Tend to be Active Source: Orbit Media 86@SimilarWeb @crestodina @royhinkis
- 88. Share When your Audience is Active Source: FollowerWonk 87@SimilarWeb @crestodina @royhinkis
- 89. Load the Posts into the Tool Source: ? 88@SimilarWeb @crestodina @royhinkis
- 90. 90 Use Every Trick in the Book Secondary headline (number) Special characters ☝Use copypastecharacter.com #Hashtags Headline (clarity and benefits) Linebreaks Image The Link! @SimilarWeb @crestodina @royhinkis
- 91. Load the Schedule into the Tool Source: ? 90@SimilarWeb @crestodina @royhinkis
- 92. This Might Help Source: Orbit Media 91@SimilarWeb @crestodina @royhinkis
- 93. To see where your traffic is coming from, click here to try SimilarWeb. 92@SimilarWeb @crestodina @royhinkis