Harrisburg university

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Roy Wells

Harrisburg University Cyber Advocacy: Social Media and Political Change 15 September 2010

Communications Strategy Identify Your Audience Customers Clients Elected Officials Staff Donors Media Advocates

Communications Strategy Target Your Audience Mass Media Direct Mail Electronic Mail One-to-One Speaking Engagements Social Media

Communications Strategy Engage Your Audience Commercials Billboards Print & Electronic Phone Banks Photographs & Video Press Releases Speeches & Blogging

Why Social Media Your Audience is There International National State Local

Facebook International Statistics World population - 6.8 billion Facebook Population - 500 million 7% of World Population is on Facebook

Top Ten Countries United States - 133.9 Million United Kingdom - 28.0 Million Indonesia - 27.8 Million Turkey - 23.8 Million France - 19.3 Million Italy - 16.7 Million Philippines - 16.7 Million Canada - 16.5 Million Mexico - 15.5 Million India - 13.6 Million

United States US Population (est.) 310.3 Million US Facebook Accounts 133.9 Million 43% of US Population is on Facebook

US Voting Population Population over 18 - 225.5 Million Eligible to Vote – 206.1 Million 91.4% of over 18 population Registered 2008 – 146.3 Million 71% of Eligible Voters Voted Nov ’08 – 131.1 Million 63.6% of Eligible Voters

Facebook Voting Population Population over 18 – 120.8 Million Eligible to Vote – 110.4 Million 91.4% of over 18 population Registered 2008 – 78.4 Million 71% of Eligible Voters Voted Nov ’08 – 70.2 Million 63.6% of Eligible Voters

Pennsylvania Population (est.) 12.6 Million Facebook Accounts 5.96 Million 47.2% of PA Population is on Facebook

PA Voting Population Population over 18 – 9.83 Million Eligible to Vote – 9.69 Million 98.5% of over 18 population Registered 2008 – 8.76 Million 90.4% of Eligible Voters Voted Nov ’08 – 6.01 Million 62.1% of Eligible Voters

PA Facebook Voting Pop. Population over 18 – 5.32 Million Eligible to Vote – 5.24 Million 98.5% of over 18 population Registered 2008 – 4.74 Million 90.4% of Eligible Voters Voted Nov ’08 – 3.25 Million 62.1% of Eligible Voters

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Harrisburg university

1. Harrisburg University Cyber Advocacy: Social Media and Political Change 15 September 2010

2. Communications Strategy Identify Your Audience Customers Clients Elected Officials Staff Donors Media Advocates

3. Communications Strategy Target Your Audience Mass Media Direct Mail Electronic Mail One-to-One Speaking Engagements Social Media

4. Communications Strategy Engage Your Audience Commercials Billboards Print & Electronic Phone Banks Photographs & Video Press Releases Speeches & Blogging

5. Why Social Media Your Audience is There International National State Local

6. Facebook International Statistics World population - 6.8 billion Facebook Population - 500 million 7% of World Population is on Facebook

7. Top Ten Countries United States - 133.9 Million United Kingdom - 28.0 Million Indonesia - 27.8 Million Turkey - 23.8 Million France - 19.3 Million Italy - 16.7 Million Philippines - 16.7 Million Canada - 16.5 Million Mexico - 15.5 Million India - 13.6 Million

8. United States US Population (est.) 310.3 Million US Facebook Accounts 133.9 Million 43% of US Population is on Facebook

9. US Voting Population Population over 18 - 225.5 Million Eligible to Vote – 206.1 Million 91.4% of over 18 population Registered 2008 – 146.3 Million 71% of Eligible Voters Voted Nov ’08 – 131.1 Million 63.6% of Eligible Voters

10. Facebook Voting Population Population over 18 – 120.8 Million Eligible to Vote – 110.4 Million 91.4% of over 18 population Registered 2008 – 78.4 Million 71% of Eligible Voters Voted Nov ’08 – 70.2 Million 63.6% of Eligible Voters

11. Pennsylvania Population (est.) 12.6 Million Facebook Accounts 5.96 Million 47.2% of PA Population is on Facebook

12. PA Voting Population Population over 18 – 9.83 Million Eligible to Vote – 9.69 Million 98.5% of over 18 population Registered 2008 – 8.76 Million 90.4% of Eligible Voters Voted Nov ’08 – 6.01 Million 62.1% of Eligible Voters

13. PA Facebook Voting Pop. Population over 18 – 5.32 Million Eligible to Vote – 5.24 Million 98.5% of over 18 population Registered 2008 – 4.74 Million 90.4% of Eligible Voters Voted Nov ’08 – 3.25 Million 62.1% of Eligible Voters

Harrisburg university

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