The document discusses key concepts in pragmatics including context, inference, implicature, speech acts, and Grice's cooperative principle. Context guides pragmatic meaning and inference beyond literal semantics. Speech acts are social actions performed through language that depend on felicity conditions. Grice proposed conversational maxims of quality, quantity, relation, and manner to describe cooperative frameworks underlying conversations. Speakers can flout maxims to generate implicatures for purposes like sarcasm or diplomacy.