2. Helping charities get their content seen
The Viral Ad Network (VAN) helps brands and agencies spread content
(videos / games) across the internet. We’ve developed up particular
experience in seeding content for charities - helping generate high-
levels of awareness for their campaigns.
3. How we can help seed your charity campaign
Seeding
(i.e. seeding / content distribution
to guarantee content views and shares)
Creative
(i.e. viral video or viral game)
Planning
(i.e. planned community targets / campaign objectives)
4. Viral Ad Network stats
Number of publishers Number of views a month Types of content shared Typical cost per view
350+ 7,000,000+ 12p - 15p
Geo-targeting
Interest verticals
Sport / Football
Gaming
Social affairs
Entertainment
Celeb
Music
Male interest
Primary:
Secondary: Australia, Sweden, Denmark, Russia, India, Ireland, Japan, Mexico, Brazil and Turkey
6. Our network
The key value of any ad network is in its relationship with its publishers.
VAN’s built a particularly strong network of bloggers / publishers meaning we
can help you get your content in front of a receptive audience.
7. Quick case study: WWF
As a part of their online strategy for
their Connect 2 Earth campaign, During the first two days of targeted
WWF enlisted VAN to help placements and seeding to the UK,
distribute the viral video content the video gained a momentum of its
that spearheaded their digital own, leading to comments, ratings,
outreach... sharing and embedding.
To follow up on the momentum of
the UK outreach, we are asked to
help spread this content to the USA.
This led to a whopping campaign
total and global recognition on top of
hundreds of thousands of paid-for
and organic views.
VAN helps spark virality and shareability of
campaigns. This one for WWF reached over 1M
people, based on only paying for 70,000 views. ; - )
8. Quick case study: British Red Cross
VAN is currently the
preferred distribution
partner for the online
video arm of the
British Red Cross. We
help them to get their
videos seen,
commented on, rated
and shared by a broad
range of internet
users across a diverse
range of interest
verticals in the UK
and wider.
VAN has ensured 125,323 views and counting on
British Red Cross’s content and provides a solid
audience base ready for their future launches.
10. A reminder of why weʼre so great ; - )
• The Viral Ad Network has built up a strong network of blogs / sites
allowing us to quickly and effectively distribute content across the net.
• Weʼve had great experience working helping charities distribute their
content.
• We mix strong planning with great delivery.
• Everything we do is 100% accountable / trackable.
• We can guarantee to make your viral campaign a success
