Employer branding in digital era
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Employer Branding in Digital Era involves showcasing people practices through Social Media.
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Employer branding in digital era
- 1. Managing Employer Brand in Digital Era Ruchi Bhatia Follow me on Twitter - @rucsb
- 2. Study- What Makes a Company an Attractive Place to Work? • 7 in 10 professionals wouldn’t work for a company they aren’t proud of. • 6 in 10 professionals give importance to an employer’s brand name when judging a new job offer. • 90% of the poll’s respondents are attracted to companies that offer supportive and great work environments. • 76% of professionals will always turn to the internet to research a company when considering a job opportunity. • 60% of professionals feel that the most harmful thing a company can do for its brand is to not follow up or communicate after a job application. https://www.bayt.com/en/research-report-19763/
- 3. Recruiters are facing an increasingly demanding and competitive talent market • 95% of recruiters anticipate the job market to remain or get more competitive. • Over a quarter of companies anticipate hiring 100+ people in the next 12 months. • 30% of recruiters report an average employee tenure of just 1-3 years.
- 4. Putting Social Media at the heart of your Employer Branding Strategy Nearly all Recruiters use Social Media for Recruitment – Job Vite Survey
- 5. Employer Branding and Social Media is a pretty big thing for Employers https://www.jobvite.com/wp-content/uploads/2015/09/jobvite_recruiter_nation_2015.pdf
- 6. Lack of brand awareness is one the biggest challenges in attracting top talent
- 7. 7 Rules to attract Awsome Talent • Sell your Organization through Social Media • Treat your Job Applicants as Customers • Proofread your Job ads • Harness the power of referrals • Glam up your company website • Work towards greater good • Give them the complete package – Career growth prospects, training etc.
- 8. The glue that binds an organization together
- 9. Twitter Story Twitter Story Twitter Story LinkedIn Story
- 11. Twitter Story Twitter Story Twitter Story LinkedIn Story Twitter Story