Just like previous years, Ruigrok | NetPanel did a research amongst the Dutch general public to find out what they do and don't do online. The results of this study were presented by Marja Ruigrok on The Next Web Conference, on wednesday 28 April 2010.

1. 1
What do ‘’normal’’ people
(= you)
do online?
Marja Ruigrok
Ruigrok | NetPanel - <maand jaar>

2. THE NEXT WEB 2010
Dutch general public, age 18 and up
1.060 participants

3. 3
Average time* online 16hr/wk
• Male > Female
• Under 35 > 35-54 > 55+
Ruigrok | NetPanel - <maand jaar>

4. 4
Activities primarily functional
Information 100%
Product orientation 96%
Online banking 93%
News 93%
Buy products 92%
Ruigrok | NetPanel - <maand jaar>

5. 5
Video content is king
Watch video 81%
Read blogs/fora 70%
Gaming 65%
Listen music/podcast 59%
Sell products 56%
Download music/movie 53%
Watch TV/movie 52%
Ruigrok | NetPanel - <maand jaar>

6. 6
88% create content
Photo upload 70%
Product review 58%
Comment on blog/forum 49%
Website or blog 27%
Video upload 21%
Ruigrok | NetPanel - <maand jaar>

7. 7
User types
Ruigrok | NetPanel - <maand jaar>

8. 8
JUST SURFING AROUND
36%
Information
Online banking
News
Product orientation
Internet is INFORMATION
Ruigrok | NetPanel - <maand jaar>

9. 9
FUNCTION FIRST
41%
Use internet more
Information
Online banking
News!
Product orientation!
Buying, selling
Ruigrok | NetPanel - <maand jaar>
Internet is a TOOL

10. 10
INTO FUN & GAMES
22%
All of the above and Fun!
Video
Blogs and fora
Music, video and tv
Games!
Blogging!
Ruigrok | NetPanel - <maand jaar>
Internet is FUN!

11. 11
CHARACTERISTICS Function first
16 hr / wk online
Age 45
Age is important More often higher
predictor educated
Just surfing around
More often female
Age 55 (+)
Lower educated
Not mobile Into fun & games
connected Age 34
10 hr / wk online Mobile connected
Socializers
Ruigrok | NetPanel - <maand jaar>
26 hr /wk online

12. 12
Social networking still rising
2007 40% 2010 72%
• One in two less than 2 hr a wk
• One in three 2-7 hr a wk
• One in four > 7 (socializer)
Ruigrok | NetPanel - <maand jaar>

13. 13
Networks in Holland
Number 1
female > male
lower educated
every age
young (under 35)
no specific gender
or education
more often male
higher education
25 – 54
mobile connected
Ruigrok | NetPanel - <maand jaar>

14. 14
Twitter still going strong
2009 3% 2010 9%
under 35
male
higher educated
mobile connected
Ruigrok | NetPanel - <maand jaar>

15. 15
Mobile internet use rises
Number of people with mobile
access is the same
But more people use it
I have it I use it
2010 41% 65%
2009 40% 40%
One in ten consumers is daily
connected
Ruigrok | NetPanel - <maand jaar>

16. 16
What to do on your mobile?
General information, news, personal e-mail,
weather [ one in three ]
Location/travel/route, online networking]
[ one in four ]
Video, business mail, traffic info, radio,
mobile banking and twitter [ one in ten ]
Ruigrok | NetPanel - <maand jaar>

17. 17
Location based
Of all consumers with mobile
access
5% share location based
information with their network
2% is on foursquare
Ruigrok | NetPanel - <maand jaar>

18. 18
Type is predictor
Fun & Games
11% share location
based information
Ruigrok | NetPanel - <maand jaar>

19. 19
Location Based
Of all consumers with mobile
access (not using lbs)
8% is positive towards sharing
location based information
with their network or with
shops or business
Ruigrok | NetPanel - <maand jaar>

20. 20
Final thoughts
Creating is for everyone
Functional > Fun
Facebook & twitter rising
Mobile gaining fans
Location based reluctance
Generation gap at 35
Ruigrok | NetPanel - <maand jaar>

21. 21
www.ruigroknetpanel.nl
marja@ruigrok.nl
Ruigrok | NetPanel - <maand jaar>