3. Introduction
• Founded by Raghav Aggarwal in 2008
• Started exampapersonline.com
• Provides Saas to organizations in educational
sphere
• Serves HR college, Jai Hind, KC, CPLC- CAT
4. Marketing Mix
• Faculty resource • $ 600 for first
system year
• Tuitions • Depends on no.
• Preschools of users
Product Price
Promotion Place
• Social media
• Sponsoring • Online
movies • Schools , tuitions
• Word of mouth
5. STPD
Segmentation Target
Demographically Tuitions and
Geographically Colleges in Metros
Positioning Differentiation
True to technology Online Tests
Simplicity
Flexibility
6. GE Matrix
Protect. Develop
selectively building Invest selectively Invest for growth
upon strengths for growth
Protect. Develop Invest. The
MEDIUM and build organization is
Harvest selectively for selective in choice
revenue of product/service
generation
Protect. Develop
Divest Harvest or Divest for revenue
generation
iLiftOff Family and wedding Education
.com portal system
7. Business Markets
Users Influencers Buyers Deciders Gatekeepers
Students Gsecs Institution Director Security
Admin Admin PA to
Faculty Coordinators Director
8. SWOT
Strengths Weakness
* Customized Modular Solution *Reliability
* Easy to Deploy *Brand Awareness, Marketing
* Web & Cloud Based Strategy
SWOT
Opportunities Threats
* BMC 2013 Budget * Open source s/w like Moodle
* Distance education * Technology Changes
9. Recommendation
• Visit colleges and launch online quiz
• College events
• Add Library management and hostel
management
• Offer own servers if institution wants
• Add forum
• More mobile apps
Student and Faculty Online Accounts Student Progress ReportsOnline Web Submission of AssignmentsOnline Store Of Notes and PresentationsOnline SchedulesAlumni portalCampus job placementOnline AdmissionsCustom Applications: students election, managing students credit Social pages Auto SMS:Feedback and Quality SurveysOnline Publication of Research JournalsDesktop Widgets
Segmentation : Based on Industry – Education Industry Geographic- In india MetrosTarget : Tuitions and colleges with
iLiftOff : 1. 15,000 users and 50,000 tests in 3 months 2. Job Portal allows recruiters to conduct customized test 3. Provides test in IT, Financial law and general aptitudeEducation System: (school, preschool, tuitions ): 1. More competition as compared to others(iLiftOff) 2. Fedena, ifw are some compititorsMarket attractivenessMarket Size,Market growth, Opportunity to differentiate products and servicesBusiness strengthStrength of assets and competencies- Relative brand strength - Market share- Customer loyalty- Relative cost position Family and wedding portal 1. place where all family members can connect online 2. Share photos, videos, can chat all the functionalities provided by this service are also available on facebook group
WeaknessReliability ProblemRaghav says “Initially a lot of institutes were hesitant to trust our software and its reliability. We then initially focused on the coaching and tuition class market where people were more ready to accept our solution. As our growth continued we got several referrals and were able to provide solutions to larger institutions.” - According to Article by RaghavAggarwal “Our initial focus when we had developed the software was always on the technical side and not so much on the marketing. We mistakenly believed that once we had an excellent offering the marketing required would be minimal. However we have now understood the importance of marketing and our constantly focusing on improving the awareness of our brand and product2.Opportunities - BMC proposed to create central database of information about ongoing civic projects. All information will have to be captured in centralized system through which it can be made more accessible - Distance education will grow at 24% in india , more and more colleges coming so to differentiate from others they need such systems 3. ThreatsMoodle is open source .Moodle has several features considered typical of an e-learning platform, plus some original innovations (like its filtering system).[4]Moodle is very similar to a learning management system. Moodle can be used in many types of environments such as in education, training and development, and business settings.Some typical features of Moodle are:[5]Assignment submissionDiscussion forumFiles downloadGradingMoodle instant messagesOnline calendarOnline news and announcement (College and course level)Online quizWiki