We tend to have a behavioral bias that may actually prevent us from making the right decisions. It’s almost Pavlovian in how we respond when something triggers one of these mental blocks.

1. Behavioral
Bias
will cause
Brain
Blunders
Presented
by
Russell White

2. What is a Behavioral Bias?
A replicable pattern
in perceptual
distortion, inaccurate
judgment, or illogical
interpretation that
we anchor actions to.
Or what we call…
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3. Poor Judgment

4. RussellWhite.com © 2012

5. Being Overconfident
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6. Looking for the Negative
For
many, nega
tive
thinking is
a
habit, whic
h over
time, beco
RussellWhite.com © 2012 mes an

7. Hindsight
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8. The Blind
Spot
“I’m so pretty.”
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9. Comfort with the Familiar
We tend to
stay with
what is
comfortable
and avoid
trying new
things
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10. Regret Avoidance
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11. Over-exaggerations

12. Dang pilot
Self-Attribution
What goes well I
caused.
What went wrong
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someone else caused.

13. Extrapolation
What happened
previously is
what will
happen next…
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14. RussellWhite.com © 2012 Not necessarily

15. Then again not everything
newer is necessarily better
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16. Act More Logically
Not as Emotionally
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17. Recognize Behavioral Bias Triggers
During
Uncertainty
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18. Stay Away From the News
News
providers
feed on
behavioral
bias
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19. Define Your Risk Reward Zone
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20. Involve Others in
Meaningful Decisions
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21. 803-831-7600
Russell@RussellWhite.com
RussellWhite.com
Russell J. White, president of Pinnacle
Solutions, is one of America’s leading
authorities on business in the new
economy. He is an
author, consultant, international
speaker, and business expert on
leadership and strategies for success
in the new economy.
RussellWhite.com © 2012