This document summarizes the benefits of a mobile ordering app for coffee shops. It discusses how the app works, trends in mobile payments increasing by 15% annually, and competitors like Starbucks expanding their mobile ordering. The benefits for cafes include increased sales and customer loyalty, with examples like Pizza Hut's 40% annual digital sales growth. Customers benefit from loyalty programs, faster pickup with orders in 20 seconds instead of 4.7 minutes waiting. The document outlines steps to start the app including customization, staff training, and a 2 week pilot project timeline. It provides a success case study of a coffee chain increasing sales 25% within 3 months of using the app.

1. Order
ahead
for coffee bars

2. How does it work?
We offer highly customizable iOS and Android applications for coffee bars
Choose a beverage Pick up your drink
Specify order details
and pay within the app

3. What are the market trends ?
Mobile payments volume
Starbucks
Pizza Hut
Domino
Mobile payment transactions
in HoReCa
The global payment transaction volume is increasing constantly with
approximately15% annual growth.
13% 14% 15% 16% 17%
Source: http://statista.com

4. What competitors are doing?
Starbucks
.
Starbucks released a mobile ordering system which supports
650 more locations in Washington, Idaho, Oregon and Alaska
The system has only been live for a few months. Next year
Starbucks are going to expand the app to all of their coffee shops.
Source: http://techcrunch.com/2015/03/10/starbucks-expands-its-mobile-order-ahead-feature-to-seattle-and-the-pacific-northwest/

5. What are the benefits for cafes?
The app boosts sales and increases customers’ loyalty
Average cheque growthSales growth Loyalty program
Pizza Hut's digital sales grew by
40% year-by-year with a majority
of digital orders made
through mobile.
The loyal 20% Starbucks
customers generate 8 times
more traffic than average.
Taco Bell's order-ahead app has
been downloaded 2 million times
with 20% higher average order bill
than in-store purchase.

6. What are the benefits for customers ?
Loyalty program
Average order time would
decrease from 4.7 minutes to 20 seconds
Fast track
No waiting in a line anymore
“Good morning John!
25% off for a bagel with your lovely cappuccino”
Personal offers based on location and order
history

7. 3. Promote app
Set marketing activities to promote the applications
What are the steps to start?
1. Application customization
Send us your menu and negotiate color changes in applications.
Applications will be available within:
- 24 hours for Android
- 7 days for iOS
2. Barista application
Install Barista application on a tablet and train staff.

8. Road map
Application customization
• Color & logo changing.
• Menu updating.
• Submitting applications
to stores.
Barista tablet
• Tablet purchasing.
• Install barista application.
Testing
• Information system
testing.
ResponsibleActivities
RuBeacon
Cafe
RuBeacon / Cafe
Implementation of the pilot project would be done less than 2 weeks
1 2 3 4 5 6 7 8

9. Success case
40 coffee bars / 60 000 order thought apps
Increase in sales by 25% within 3 month
300 orders / day thought apps
DoubleB - coffee chain in Moscow
In partnership with

10. Ru-beacon.com
+1 415 349 1017
rustemr@ru-beacon.com