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                                  EUROPE’S BIGGEST TELEMATICS FOCUSSED B2B EVENT                                                  SAVE €200
                                                                                                                                       when you register by
                                                                                                                                          17th Sept: visit
                                                                                                                                  www.telematicsmunich.com/register
8th AnnuAl

tElEMAtICS MunICh 2010
 3rd & 4th November 2010, Hilton Munich Park, Munich, Germany

      Partner and solution strategies: Prepare as Web
        and app based services get set to dominate
 caPitalise oN chaNgiNg auto oeM attitudes: Get to grips with revolutionary                                         expert speakers include:
  OEM strategies and revised partnership models surrounding smartphone adoption,
  embedded solutions, bandwidth requirements and more to take full advantage of this
  new wave of opportunity

 the ultiMate ecall iNFrastructure: Debate the 112 initiative vs. TPS eCall
  and learn how to achieve back office interoperability between call centres and
  emergency services to develop a viable infrastructure

 coNNected NavigatioN For the daily driver: Learn how to incorporate
  dynamic and predictive traffic services, weather conditions, Estimated Time of Arrival
  (ETAs) and User Generated Content (UGC) with existing navigation services to develop
  a loyal customer-base

 teleMatics - a ‘Must have’ For coNNected electric vehicles(evs):
  Explore the full spectrum of telematics services required by EVs , i.e. locating and
  scheduling charging to minimise ‘range anxiety’ and boost EV uptake

 revolutioNise ‘auto grade’ services: Work effectively with OEMs and web
  developers to explore applications ranging from driver safety alerts to concierge
  services in order to determine next-gen LBS bundles and build solutions that work
  across all vehicle brands


  coNFereNce                                            exhibitioN                                                        Telematics Munich provided a

  450+ senior level executives come together
  for exclusive keynote sessions, 3 focussed
  tracks, and unrivalled networking to engage
                                                         europe’s most focussed exhibition boasts of
                                                         25+ exclusive booths, multiple demos and
                                                         brand new product launches. connect,
                                                                                                                       “
                                                                                                                      great opportunity to have an open
                                                                                                                    discussion with industry leaders about
                                                                                                                         the future of telematics.
  in high level business discussions that will set       network and learn at the expo floor.                                      Mercedes-beNz
  the pace for telematics in the future!


PLATINUM SPONSORS:                            GOLD SPONSORS:                                                 BAG SPONSOR:                  USB KEY SPONSOR:




CO-SPONSORS:                                                             FOLDER SPONSOR:      DIGITAL LOCATION CONTENT SPONSOR:     WORKShOP SPONSORS:




                             Open Now to view the conference programme and speaker line-up
                     Visit www.TelematicsMunich.com for all the latest announcements
Organised by:

Welcome to the 8th Annual Telematics Munich
Conference and Exhibition

telematics is evolving:
Strike-up your relationships for the future and maximise your business potential for 2011 and beyond...

Dear Industry Colleague,                              ` fresh and dynamic ecall implementation
                                                       A                                                         “The telematics update conference in Munich
                                                       strategy                                                   gave a very valuable understanding of the
2009/2010 has been an explosive year for the           Navigation and lbs upgrades and how they
                                                      `                                                         latest thinking of industry trends and offered
auto telematics industry. OEMs have seen               enhance ADAS features
profits rise and fall, resulting in more investment                                                                   great opportunities for discussions”
                                                       brand new research into driver distraction
                                                      `
into value added services with a heavy focus on                                                                                    - bMW ag
                                                       and voice activation technologies
telematic services.
                                                      Plus many more – open the brochure now to                 Don’t miss out on this opportunity to hear from
With the telematics industry set to grow to a         take a look!                                              and network with OEMs, and not only those
€6 billion market by 2016, pitch your business                                                                  who have a defined strategy, but those who are
successfully now to gain exciting, forward            We have listened to the industry and recruited
                                                                                                                currently striving to build the partnerships that
thinking opportunities and revenue streams            the speakers you have asked for. Confirmed
                                                                                                                will position their solutions above the rest!
heading into 2011 and beyond.                         so far: volvo and Fiat will lead content led
                                                      discussions, bMW will provide insights to take            secure your place on the front row of 2010’s
Paradigm shifts have occurred over the past           embedded solutions mass market whilst leaders             only European Telematics business intelligence
12 months, resulting in crucial industry players      in privatised eCall, Psa Peugeot / citroen                event of this scale.
having to re-assess and re-align their service        present the solutions behind their success.               register today, making full use of early booking
offerings and partner interactions to retain          Nissan are also on board as no Electric Vehicle           discounts (via the booking form enclosed in
their stake in the market.                            discussion would be complete without them.                this brochure or our secure website
here at Telematics Update, we have spent                                                                        www.telematicsmunich.com/register )!
months talking to top level industry executives       Of course, don’t just take our word for it, listen to
                                                      expert opinions of Telematics Munich 2009...              See you in November!
to research and identify those key topics
that require clarification and expert insight,
providing the answers you need.                       “Great opportunity to get newest information
                                                       about telematics and who are the important
Key topics include:                                                                                             Ruthana Foulkes
                                                                  players in this area”
`how to build partnerships with new players                                                                    Conference Director
  in the value chain to achieve profitable
                                                                       - audi ag
                                                                                                                telematics update
  content and web integration




expert speakers include:




Markus Muhlbauer           Herbert Halamek            Konstantin Zervas           Arund de Meulemeester       Floris Van-de-Klashorst   Mikael Gustavssen
google                     continental                ericsson                    atx group                   Nokia                     volvo cars




Julián Requejo             Paola Carrea               Paul Burnley                Bob Denaro                  Martin Rosell             Larry Haddad
Ford                       Magneti Marelli            sbd                         Navteq                      Wirelesscar               Nissan




         For the full speaker line-up and the most up to date Telematics Munich information
                                   visit www.TelematicsMunich.com
Organised by:

Key Facts & Features of Telematics Munich 2010


  Programme at a glance
                          Day 1: 3rd November                                                          Day 2: 4th November
                       KeyNotes aNd PleNary sessioNs                                                   KeyNotes & PleNary sessioNs
  Essential update on the European telematics market. Find out how to              Analyse key services, Government initiatives and global requirements to
    create winning partnerships to carve your niche in today’s market                position your solution at the front of OEM and consumer demand

                                 WorKshoP                                                               NetWorKiNg luNch breaK

                          NetWorKiNg luNch breaK                                                       tracK 1: coNteNt & services
                                                                                      Compare and contrast operating systems and the potential for one
                         tracK 1: coNteNt & services                                   device to offer the full range of telematic services to strengthen
   Discern OEM attitudes and requirements for content integration to                                     your position with the driver
   build successful partnerships that captivate consumers with easy to
            use and convenient services in line with demand                           tracK 3: Future treNds aNd techNology breaKthroughs
                                                                                   Discuss breakthrough research, relevant tech advancements and trends
                    tracK 2: NavigatioN, lbs & beyoNd                              to watch out for during the next decade to identify how to position your
 Take a look at the diverging intelligent navigation market to determine                                 business for maximum gains
                                                                                   2%
   enhanced feature options and innovative business models that will               Other
                  expand your solutions service potential                          7%                   sPeed NetWorKiNg sessioN
                                                                                   Media                                                          15%
                                                                                 Make use of the interactions made and lessons learned over the two days and
                                                                                                                                   CEO/CIO/CTO/Presidents
                       NetWorKiNg cocKtail recePtioN                               11%
                                                                                 continue to build your contact portfolio at this structured networking session
                                                                                   Marketing
                                                                                   Managers

                                                                         eNd oF coNFereNce
                                                                                   12%                                                           18%
                                                                                   Engineers                                         General Managers/
                                                                                                                                     Company Directors
Know who you’ll meet in November 2010
                                                                   12%
Telematics Munich is attended by over 450 of the telematic industry’s leading decision makers. This is Europe’s biggest gathering
                                                                   Business Development                                    15%
                                                                                                                 Vice Presidents
of telematics executives, and the forum is growing in scope, reputation and impact year on year! View this breakdown of past
                                                                   Managers

attendees to see who you will meet:                                                                                          8%
                                                                                                              Account Managers

Attendees by Job Title                                                              Attendees by Industry Sector
2%                                                                                 2%
Other                                                                              Other
7%                                                                                 4%                                                             10%
Media                                                         15%                  Consultants                                   Hardware Manufacturers
                                             CEO/CIO/CTO/Presidents                7%
11%
Marketing                                                                          Wireless Carriers
                                                                                                                                                  10%
Managers                                                                                                                                        Device
                                                                                   12%                                                    Manufacturers
                                                                                   Application
                                                                                   Providers
12%                                                           18%
Engineers                                         General Managers/
                                                  Company Directors
                                                                                   14%
                                                                                   Solution                                                       28%
12%                                                                                Developers                                                     OEMs
Business Development                                             15%
Managers                                               Vice Presidents

                                                               8%                                                                                  13%
                                                   Account Managers                                                                    Service Providers




2%
Other
4%                                                             10%
Consultants                                   Hardware Manufacturers
7%
Wireless Carriers
                                                               10%
                                                             Device
12%                                                    Manufacturers
Application
Providers

                    Contact the Telematics Munich team at munich@telematicsupdate.com or
14%
Solution                 (Global) +44 (0) 207 28% 7585 or (US tf ) 1 800 814 3459 x 7585
                                               375
Developers                                                      OEMs
agenda day 1: tuesday 3rd November 2010
DAY 1 - KEYNOTES                                                                                                             TRACK 1: CONTENT & SERVICES

                                                                                                               vital         Achieve In-Vehicle Smartphone Integration
Telematic Update’s Essential                               New Telematics Power House                       discussioN
pan-European Annual Overview                               to Support In-Vehicle Content                                     hear how to partner and work with OEMs and
                                                                                                                              `
                                                                                                                              provide a suitable infrastructure to combat driver
` the first to recognise the next array of
 Be                                                        Web-based companies are seizing the always-with-
                                                                                                                              safety fears whilst retaining full smartphone
 disruptive technologies that will dominate                you, always-on benefit of the connected device to
                                                                                                                              functionality
 the market in 2011. We discuss the impact of              exploit new opportunities within the auto space.
 new telematic platforms, device integration                                                                                 Discuss the dynamics between the phone and the
                                                                                                                              `
                                                           Understand how web–based players will work
                                                            `
 options and hMI approaches amongst                                                                                           car to disable distractive programs and incorporate
                                                            alongside OEMs, TSPs and other stakeholder
 others                                                                                                                       additional services for maximum gains
                                                            groups whilst meeting stringent auto requirements
 Discuss the new and revised OEM strategies
`                                                                                                                           Find out how API kits will impact application
                                                                                                                              `
                                                            Debate which services should be ‘auto grade’. We
                                                           `
 and work-out how this revolutionised                                                                                         development and how to build solutions that work
                                                            explore driver safety alerts and luxury services like
 approach will benefit the entire value chain                                                                                 across all vehicle brands and outside the vehicle
                                                            service desks etc, to determine possible service
 Develop solutions to capture the biggest
`                                                          bundles                                                          Floris Van-de-Klashorst, Director Automotive Services,
 auto market segment. Practical tips for                                                                                     Nokia
                                                            Debate the pros and cons of embedded systems
                                                           `
 providing relevant and cost-effective LBS                  vs. smartphone integration vs. hybrid options and
 solutions for entry-level and mid-range                    see which will fit each line, from entry-level to                Achieve In-Vehicle Content Integration
 vehicles                                                   luxury vehicles                                                  with Smart Systems
                                                           Mikael Gustavssen, Connectivity hUB Leader,                       Understand the OEM psyche to build long term
                                                                                                                              `
Ubiquitous Connectivity to Transform                       volvo cars                                                         partnerships and dynamic solutions to maximise
the Auto Horizon                                           harald Trautsch, Executive Vice President,                         your business potential for 2011 and beyond
                                                           octo telematics                                                   Envisage different time-to-market scenarios to
                                                                                                                              `
The industry stands divided over different
                                                           Andy Knott, ITS Senior Manager, denso                              manage partner expectations and merge business
methods of service and content delivery.
We explore built-in, brought-in and beamed-                Edwin Fischer, deutsche telekom laboratories                       models to optimise revenue stream
in to see which will emerge victorious.                    Markus Muhlbauer, Manager Engineering and Product,                Get the low down on ‘BMW Connected Drive’
                                                                                                                              `
`Bridge the differing mindsets between                    google                                                             and ‘MINI Connected’ and discern how to diverge
  Governments, OEMs and consumers to                                                                                          tailor-made services to take your solution across
  understand the pros and cons between                     Revolutionary Wireless Thinking for the                            different markets
  embedded, smartphone and hybrid solutions                Telematics Industry                                               Reinhard Jurk, head of Project Management,
`Evaluate how cloud hosted systems will                                                                                     bMW connected drive
                                                 Identify consumer data trends and usage patterns
  combine dynamic content with in-car
                                                 to understand how wireless tech will help realise                                                                        critical
  operations to deliver the ultimate driver
                                                 the ‘connected car’ dream.
                                                                                                                             Ride the Wave of Consumer                     toPic
  experience via a pure off-board model                                                                                      Led Content Integration
                                                 Discuss 4G and how to upgrade from 3G whilst
                                                   `
Look beyond the driver and the passenger
  `
                                                   providing seamless connectivity to enable rural                           Complex consumer demand is forcing the
  by developing tethered infotainment
                                                   and pan-European connectivity                                             traditional telematics market to evolve and partner
  solutions with services such as remote repair
                                                 `Identify opportunities for monetisation of                                with new players. hear how to exploit cross-industry
  and maintenance to optimise the auto
                                                   rich multimedia services and data intensive                               partnerships.
  environment
                                                   applications through 3G and 4G                                            `Gauge who is driving development and whether
Konstantin Zervas, Strategic Product Management,
ericsson                                         `Analyse how coverage and backend challenges                                 R&D costs lie with OEMs, tier 1s, web developers,
Kevin Link, Vice President,                        will be overcome to enable enhanced service                                 wireless carriers or a combination of all to work-
hughes telematics                                  delivery as standard                                                        out business strategies
Moderator: Richard Robinson, Director -                    Marcus heitmann - head of Automotive R&D,                         `Examine the evolving value chain and resulting
Automotive Multimedia Communications Service,              deutsche telekom laboratories                                       business models such as revenue sharing to get to
strategy analytics                                                                                                             grips with who you should be partnering with for
                                                                                                                               continued success
 a must-have resource for hMi solution providers!                                                                            `Solve web developers’ concerns such as auto
                                                       Based on interviews with major hMI players, primary research
                                                                                                                               limitation on app development and implications
 Find answers to your most pressing HMI questions...
                                                       and independent analysis, this report is your strategic resource to     of differing time-to-market models to devise a
                                                       overcoming the challenges to the commercialisation of hMI.              win-win scenario
                                                       if you are a hMi solution provider including:                         Martin Rosell, Managing Director, Wirelesscar
                                                       •	 OEMs      •	 Tiers	2s          •	 Consultants
                                                       •	 Tier	1s   •	 System	developers •	 New	company	entering	market
                                                       in this report you’ll find the latest data, analysis and insights
                                                       on the hMi industry, including…
                                                            Robust market forecasts to help you plan expansion
      receive 25% discouNt                                  Real case studies from the most profitable companies
  by simply upgrading your telematics Munich                Cost-benefit analysis of leading technologies
       2010 conference Pass to Platinum!                    Proven strategies for boosting profits and reducing costs



         For the full speaker line-up and the most up to date Telematics Munich information
                                   visit www.TelematicsMunich.com
agenda day 1: tuesday 3rd November 2010                                                                       agenda day 2: 4th November
TRACK 2: NAVIGATION, LBS & BEYOND                                                                             DAY 2 - KEYNOTES

                                                                                                              Develop Rapid                iNdustry
Turn-by-Turn Nav Alters Industry                     Map Enhancements to Aid ADAS                                                          leaders
Landscape: Compete Now                               (Advanced Driver Assistance Systems)                     AssistanceSolutions in
Free turn-by-turn services have changed              We assess what type of ADAS functionality will           Line with eCall Requirements
the face of navigation; we analyse different         evolve from enhanced navigation systems such             PSA are rolling out it’s 2nd generation
strategies to dominate the market and how to         as predictive front lighting to help differentiate       pan-European eCall system to provide a
build rival solutions.                               services.                                                fully functional emergency assist solution.
`Analyse the pros and cons of turn-by-turn nav      Discuss the relevance of map enhancements and
                                                      `                                                       Incorporate it’s success into your business.
  vs. alternatives. We explore dynamic mapping,       see which OEMs are partnering with whom and             ` Understand how to overcome wireless
  convenience etc. to see which will win out          align your strategy accordingly                           infrastructure barriers imposed by the 112
`Learn how to strike partnerships with OEMs         Learn how the latest solutions from map suppliers
                                                      `                                                         initiative by using alternative strategies such
  to build embedded navigation systems and            will overcome concerns of positional accuracy             as TPS eCall to build successful solutions
  whether there is potential to become the            and data relevance to win consumer confidence           `Achieve back office interoperability and
  ‘connected device’                                  Gauge new cost-effective methods for
                                                     `                                                         seamless communications between call
` the free navigation game! harness
  Join                                                incorporating maps with ADAS to define                    centres and emergency services to develop
  enhanced mapping and new functionality              a compelling business case for integrated                 the ultimate eCall infrastructure
  such as ultrasound sensors by incorporating         functionality across car lines                          `Assess how PSAs TPS eCall offering utilises
  advertising business models to remain              Bob Denaro, Vice President ADAS, Navteq                    embedded SIM technology and hear how
  profitable                                                                                                    the solution can be extended for successful
David McClure, Director, sbd                                                                       NeW          consumer adoption
                                                     ADASIS: Deploying ADAS           sessioN
                                                                                                              Stephan Cayet, Responsible for Technical Services,
                                                     Applications at Low Price Points                         Psa Peugeot and citeron
Connected Navigation for the
                                                     ADASIS facilitates the deployment of ADAS
Daily Driver                                         applications into current vehicle architectures          Innovations to Drive Insurance
how to formulate reliable and relevant               by sharing a single source of map data, reducing
navigation services for the frequent driver          development time and implementation costs.               Telematics into the Future
in order to win approval and develop a loyal         Understand the ADASIS ecosystem and roles
                                                      `                                                       hear how insurers, OEMs, and service
                                                                                                               `
customer-base.                                        of each architectural component such as the              providers are applying innovative programs
` expert tips for integrating dynamic and
  Get                                                 provider, reconstructor, and CAN network to build        today to attract more clients, up-sell value-
  predictive traffic services, weather conditions,    effective partnerships                                   added products and services, and be more
  ETAs, and UGC to differentiate your offering       ` how ADASIS can deploy your next ADAS
                                                      See                                                      competitive in the future.
                                                      application at a low cost to unleash the potential      harald Trautsch, Executive Vice President,
` to solve the complexities of two-way
  how
                                                                                                              octo telematics
  in-car connectivity by using smartphones and        of new products into the automotive market
  embedded data modems for off-board and              Analyse bandwidth requirements and latencies
                                                     `
  hybrid traffic-enabled solutions                    for differing road types to understand how                  Top reasons to exhibit:
                                                      ADASIS performs in the real world and the
                                                                                                              1
`Understand the challenges, unique regional                                                                        Launching a new product? Book
  issues, and opportunities for deploying traffic     potential impact on your application                          your prime exhibition space now and
  enabled solutions on a pan-European basis          Julián Requejo, Telematics & Navigation Research, Ford         ensure your product gets noticed
                                                     research & advanced engineering europe                         from the outset!
Dr Thoman Muller, Manager of Navigation
and Connected Drive Technologies,
bMW group                                            Promote Eco-Navigation                     just
                                                                                             aNNouNced
                                                                                                              2     Show and demonstrate
                                                                                                                    your product! Be interactive and
                                                                                                                    create a buzz about your offerings
Jorn Watzke, Executive Vice President of             within Service Offerings
Product Line Management, Navigon
Moderator: Dr hans Puvogel,
                                                     ‘Going Green’ for the sake of having green
                                                     credentials will not produce fiscal benefits. But a
                                                                                                              3     Network and impress! Reach new
                                                                                                                    clients as you exhibit your product to
                                                                                                                    the most influential executives in the
General Manager, iNrix europe                                                                                       European telematics space
                                                     carefully mapped-out eco strategy will help you
                                                                                                               Call: +44 (0) 207 375 7585
                                                     win consumer support and generate extra revenue.
                                                                                                               Email Asif Naqvi:
                                                     Analyse consumer opinions to address additional
                                                       `                                                       munich@telematicsupdate.com
                                                       benefits of eco-driving such as reducing                to reserve your exhibition space NOW!
                                                       insurance premiums to drive adoption and
                                                       capture market share
                                                     Discuss varying options and services such as
                                                       `
                                                       diagnostic route mapping which enable eco-
                                                       friendly driving to strengthen your appeal to the
                                                       end user
                                                     ` at the facts and figures including fuel
                                                       Look
                                                       savings acquired by eco-driving and learn how to
                                                       educate the consumer


         Follow Telematics Update on                at http://twitter.com/Telematicsupdte for
                 the latest industry insights and Telematics Munich announcements
agenda day 2: Wednesday 4th November 2010
DAY 2 - KEYNOTES                               TRACK 1: CONTENT & SERVICES                                   TRACK 3: FUTURE TRENDS
                                                                                                             & TEChNOLOGY BREAKThROUGhS
Leverage Wireless Tech to Optimise Operating Systems (OS)                                   iNdustry
                                                                                            iNsight
the In-Car Environment             Analysed                                                                  New Research Revealed: Voice Activation
 Scrutinise new in-vehicle telematics
`                                             ` open is open when it comes to OS. Discuss
                                                how                                                          Technologies
 offerings to understand the differing          what the OEMs will allow and their platform                  Identify the strengths and weaknesses of hMI
                                                                                                              `
 value propositions for embedded,               requirements for upgradeable apps and services                (human-Machine-Interface) to recognise which
 Bluetooth and tethered solutions to            to develop desirable solutions                                will win more market share and reduce EU driver
 update products                                Compare Linux vs. Android and partners vs. OEM
                                               `                                                             distraction concerns
 Identify hMI upgrades and wireless
`                                              controlled apps stores in order to work-out the              Discover the latest tech developments such as
                                                                                                              `
 technology requirements for popular            integration formula to hook savvy consumers                   natural speech recognition and how alternative
 apps such as mobile office and                 Identify the apps that will become indispensable
                                               `                                                             methods such as motion sensors will strengthen
 streaming media etc. in order to               to the auto space. We look at internet radio,                 your solutions offering
 sell to ‘Generation Y’                         parking solutions, intuitive search options etc.             Analyse consumer attitudes towards voice activation
                                                                                                              `
 Analyse connectivity options for
`                                             Markus Muhlbauer, Manager Engineering and Product,             and how to drive continued use to maximise
 increased in-vehicle demands such as          google
                                                                                                              potential for upgrade installation and secondary
 passenger and rear-seat infotainment to       hakan Kostepen, Director, Panasonic
                                                                                                              revenue generation
 ensure your wireless strategy provides        Mikael Khalifa, Sales Manager, jungo
                                                                                                             Carla Beccari, Sales Manager, avMap
 the full service spectrum                     Cyril Ravier, Automotive Sector Manager, vodafone
                                               global enterprise
Francesco Lili, Product Research Telematics
                                               herbert halamek, Vice President Infotainment &                Essential EU Fleet & Asset Management
Functions Manager,
Fiat research centre                           Connectivity, continental                                     Update
(Speaker TBC) sony ericsson                                                                                  Active fleet systems are set to grow at a rate of 21%
Moderator: Paul Burnley, Senior ITS and        Evolving Content Integration and Revenue by 2013. Get the latest update on which areas will
Telematics Specialist, sbd                     Generation Models                        witness maximum growth in order to increase your
                                               ` a look at mobile technology evolution such
                                                Take                                                         market share.
Tap into Emerging Markets                       as GPRS on SMS to fully understand the influence             ` up-to-date facts & stats to identify which
                                                                                                              Get
                                                on global telematics service deployments                      services such as data transfer, web communications
The BRIC Nations have witnessed growth
                                                highlight benefits of wireless carrier business
                                               `                                                             etc. will satisfy complex end-user demands
despite the recession. Open-up new
revenue streams by tailoring solutions to       models such as preventative maintenance and                   Discuss which technologies will become standard in
                                                                                                             `
fit international directives                    OEM incentivised loyalty programs to strike                   2010 and beyond, and assess which truck category,
                                                transparent alliances                                         i.e heavy, medium and light, will benefit from your
`Identify strong emerging markets
                                                Discuss the pros and cons of various telematics
                                               `                                                             offerings
  such as Asia’s car2car communication
  initiatives and map the current               models such as the emerging revenue sharing                   Insights into adoption of alternative powertrain
                                                                                                             `
  telematics presence within each market        model that comes from the mobile domain versus                concepts like hybrids and electric vehicles into the
  to build relationships                        proprietary models                                            commercial vehicle space and also feedback from
                                               Remi Demerle, Global Business Development Executive,           European fleet owners
`Discover current and new legislations
                                               telenor                                                       Moderator: Mark Licht, President, licht & associates
  such as CAP 245 in Brazil and the impact
  this will have on existing solutions to
  identify the alterations required for each   Under the Microscope: eCall’s Ability as a                    Telematics: A ‘Must Have’ for Connected
  market                                       Platform for Other Services                                   Electric Vehicles (EVs)
`Learn the specific consumer and               Analyse the advantages and disadvantages
                                               `                                                            EVs are the next game-changer for the auto space. Dig
  implementation requirements for               of utilising eCall technology as a platform for              deeper to ascertain how LBS and connected services
  international telematics markets to           complimentary services such as breakdown or eco              will transform the electrified vehicle space.
  create suitable offerings                     driving for solution efficiency                               Explore the full spectrum of telematics services
                                                                                                             `
Tom Metzger, Senior Vice President, General    ` to grips with the status of eCall legislation and
                                                Get                                                           required by EVs , i.e. locating and scheduling
Manager Connected Vehicle Services,             likely product-based requirements to ascertain                charging to minimise ‘range anxiety’ and boost
atx group
                                                timescales and focus R&D on viable products                   uptake
                                                Discuss eCall-led installation difficulties arising
                                               `                                                            ` milestones for telematics roll-out to the EV
                                                                                                              Meet
                                                from physical and tech interaction with the vehicle           market to manage time-to-market and ultimately to
  ExCLUSIVE WORKShOPS                           to gauge potential for ‘after storage line’ solutions         act as a catalyst for mass adoption
                                               Pierpaolo Tona, eu commission                                  Discuss the different business models being adopted
                                                                                                             `
                     from
                                               Jens Ohler, Director Global Telematic and Infotainment         by EVSC players, utilities and OEMs and hear about
                                               Product Management,                                            the winning partnerships to strike deals accordingly
                                               johnson controls automotive electronics
                                                                                                             Larry haddad, Cross Careline Product Planning and Strategy,
                                               Arnaud de Meulemeester, Managing director for European        Nissan
                                               Operations, atx group
                                                                                                             Remi Demerle, Global Business Development Executive,
                                               Paola Carrea, Director – Telematics & Consumer Electronics,   telenor
    to be aNNouNced sooN                       Magneti Marelli


         For the full speaker line-up and the most up to date Telematics Munich information
                                   visit www.TelematicsMunich.com
Organised by:
                                                                                                                                                                     All Passes Include:
                                                 EUROPE’S BIGGEST TELEMATICS BUSINESS EVENT                                                                           Opening Keynote & Plenary Sessions
                                                                                                                                                                      3 Focussed Conference Tracks
                                                                                                                                                                      Full Access to Exhibition Floor
 8th AnnuAl                                                                                                                                                           Networking Coffee and Lunch Breaks


tElEMAtICS MunICh 2010                                                                                                                                                Networking Cocktail Reception
                                                                                                                                                                      Access Online Networking Suite for 2 months
                                                                                                                                                                      Post-Conference Presentation Slides

Date & Venue                                            Hotel Discounts                                       Group Discounts
                                                        We have negotiated                                    Contact the Telematics Update team on (global) +44 (0) 207 375 7585
3rd & 4th November 2010                                 unbeatable hotel room rates                           (UStf) 1 800 8143 459 x 7585 or at munich@telematicsupdate.com
                                                        for our delegates. Reservation
Hilton Park, Munich
                                                        and price details will be sent
                                                                                                              To register
Am Tucherpark 7 80538                                                                                         Fax: +44 (0) 207 375 7576 email: munich@telematicsupdate.com
                                                        to you when you register.
Munich, Germany                                                                                               or contact the team at (global) +44 (0) 207 375 7585
                                                                                                              (UStf) 1 800 8143 459 x 7585

REGISTER NOW IN 3 EASY STEPS
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 Platinum Pass
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   Media Package (video, audio & interview material)

 gold Pass
  includes: Post Conference Media Package                                                                          €1695                                    €1795                                   €1895
   (video, audio & interview material)

 silver Pass                                                                                                        €1595                                    €1695                                   €1795

 oeM Pass
  N.b. reserved for bona fide automotive oeMs only.
   We hand process registrations so all non-automotive
                                                                                                                    €995                                     €1095                                   €1195
   oeMs should opt for a silver pass and above.

   2. Enter Attendee details
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TERMS & CONDITIONS Places are transferable without any charge. Cancellations before 10th Sept, 2010 incur an         to charge the full fee. The organizers reserve the right to make changes to the programme without notice.
administrative charge of 25%. If you cancel your registration after 10th Sept, 2010 we will be obliged to charge     NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
the full fee. Please note – you must notify Telematics Update in writing of a cancellation, or we will be obliged    Visit www.telematicsmunich.com for more event information

                                                 Open Now to view the conference programme and speaker line-up
                                     Visit www.telematicsMunich.com for all the latest announcements
Organised by:

                                    EUROPE’S BIGGEST TELEMATICS FOCUSSED B2B EVENT                              SAVE €200
                                                                                                                     when you register by
                                                                                                                        17th Sept: visit
                                                                                                                www.telematicsmunich.com/register
8th AnnuAl

tElEMAtICS MunICh 2010
    3rd & 4th November 2010, Hilton Munich Park, Munich, Germany

       Partner and solution strategies: Prepare as Web
         and app based services get set to dominate
Powerful reasons to attend telematics Munich                                                          industry buzz about
                                                                                                      telematics Munich
1     esseNtial iNdustry iNForMatioN aNd aNalysis uNder oNe rooF: Keynote sessions and 3
      focussed conference tracks have been devised to answer all of your questions. You’ll learn
                                                                                                          Great opportunity to get newest

                                                                                                      “
      more in 2 days than from weeks of research. See immediate returns for your business due to
      those must have industry discussions only available at Telematics Munich.                       information about telematics
                                                                                                      and who are the important
2     exPert sPeaKers: senior level innovators and industry analysts have been carefully
      selected from companies at the forefront of the diverging telematics space. share their
      vision at Telematics Munich to create strong business models to secure your position in the
                                                                                                      players in this area.

      changing market.
                                                                                                          The TU events have become an

3      uNrivalled NetWorKiNg: claim your seat at the table with all the key industry decision-
       makers and thought-leaders to ensure you leave Munich with your briefcase full of valuable
       contacts. Plus benefit from 2 months use of our online networking centre to ensure you
                                                                                                      “
                                                                                                      important spring board and rallying point
                                                                                                      for automotive industry
       secure one-to-one meetings with hard-to-reach executives!                                      technology leaders.


4     seNior level decisioN-MaKers iN atteNdaNce: Make face-2-face connections with
      450 of the most influential minds across the European and international telematics industry.        Excellent opportunity


5
      Pick their brains and build partnerships to take your commercial enterprise pan - europe.
      No sales Pitches! Telematics Munich is an independently researched forum committed
      to equipping you with the tools and expertise to drive your business forward. Every single
                                                                                                      “
                                                                                                      to see state-of-the-art
                                                                                                      technologies.

      presentation is rigorously reviewed to ensure an unrivalled high quality.
                                                                                                          There is no other conference held in


      450+ Attendees
                                NeW & iMProved For 2010!
                                   Our Biggest Expo Yet           Over 40 of the Best
                                                                                                      “
                                                                                                      Europe where you can
                                                                                                      meet everyone who
                                                                                                      matters in the world
                                                                  Telematics Speakers Ever
      3 Focussed Tracks            20+ Vital Industry Topics                                          of telematics.
                                                                  20+ Hours of Superb Networking

                                                                                                          The telematics update conference
    coNFereNce
    450+ senior level executives come together
                                                        exhibitioN
                                                        europe’s most focussed exhibition boasts of
                                                                                                      “
                                                                                                      gave a very valuable understanding of the
                                                                                                      latest thinking of trends and
    for exclusive keynote sessions, 3 focussed          25+ exclusive booths, multiple demos and      offered great opportunities
    tracks, and unrivalled networking to engage         brand new product launches. connect,          for discussions with leaders.
    in high level business discussions that will set    network and learn at the expo floor.
    the pace for telematics in the future!

Media Partners:




                                          Open Now to view the full conference programme
                                                       Visit www.TelematicsMunich.com

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Telematics munich 2010 brochure

  • 1. Organised by: EUROPE’S BIGGEST TELEMATICS FOCUSSED B2B EVENT SAVE €200 when you register by 17th Sept: visit www.telematicsmunich.com/register 8th AnnuAl tElEMAtICS MunICh 2010 3rd & 4th November 2010, Hilton Munich Park, Munich, Germany Partner and solution strategies: Prepare as Web and app based services get set to dominate  caPitalise oN chaNgiNg auto oeM attitudes: Get to grips with revolutionary expert speakers include: OEM strategies and revised partnership models surrounding smartphone adoption, embedded solutions, bandwidth requirements and more to take full advantage of this new wave of opportunity  the ultiMate ecall iNFrastructure: Debate the 112 initiative vs. TPS eCall and learn how to achieve back office interoperability between call centres and emergency services to develop a viable infrastructure  coNNected NavigatioN For the daily driver: Learn how to incorporate dynamic and predictive traffic services, weather conditions, Estimated Time of Arrival (ETAs) and User Generated Content (UGC) with existing navigation services to develop a loyal customer-base  teleMatics - a ‘Must have’ For coNNected electric vehicles(evs): Explore the full spectrum of telematics services required by EVs , i.e. locating and scheduling charging to minimise ‘range anxiety’ and boost EV uptake  revolutioNise ‘auto grade’ services: Work effectively with OEMs and web developers to explore applications ranging from driver safety alerts to concierge services in order to determine next-gen LBS bundles and build solutions that work across all vehicle brands coNFereNce exhibitioN Telematics Munich provided a 450+ senior level executives come together for exclusive keynote sessions, 3 focussed tracks, and unrivalled networking to engage europe’s most focussed exhibition boasts of 25+ exclusive booths, multiple demos and brand new product launches. connect, “ great opportunity to have an open discussion with industry leaders about the future of telematics. in high level business discussions that will set network and learn at the expo floor. Mercedes-beNz the pace for telematics in the future! PLATINUM SPONSORS: GOLD SPONSORS: BAG SPONSOR: USB KEY SPONSOR: CO-SPONSORS: FOLDER SPONSOR: DIGITAL LOCATION CONTENT SPONSOR: WORKShOP SPONSORS: Open Now to view the conference programme and speaker line-up Visit www.TelematicsMunich.com for all the latest announcements
  • 2. Organised by: Welcome to the 8th Annual Telematics Munich Conference and Exhibition telematics is evolving: Strike-up your relationships for the future and maximise your business potential for 2011 and beyond... Dear Industry Colleague, ` fresh and dynamic ecall implementation A “The telematics update conference in Munich strategy gave a very valuable understanding of the 2009/2010 has been an explosive year for the Navigation and lbs upgrades and how they ` latest thinking of industry trends and offered auto telematics industry. OEMs have seen enhance ADAS features profits rise and fall, resulting in more investment great opportunities for discussions” brand new research into driver distraction ` into value added services with a heavy focus on - bMW ag and voice activation technologies telematic services. Plus many more – open the brochure now to Don’t miss out on this opportunity to hear from With the telematics industry set to grow to a take a look! and network with OEMs, and not only those €6 billion market by 2016, pitch your business who have a defined strategy, but those who are successfully now to gain exciting, forward We have listened to the industry and recruited currently striving to build the partnerships that thinking opportunities and revenue streams the speakers you have asked for. Confirmed will position their solutions above the rest! heading into 2011 and beyond. so far: volvo and Fiat will lead content led discussions, bMW will provide insights to take secure your place on the front row of 2010’s Paradigm shifts have occurred over the past embedded solutions mass market whilst leaders only European Telematics business intelligence 12 months, resulting in crucial industry players in privatised eCall, Psa Peugeot / citroen event of this scale. having to re-assess and re-align their service present the solutions behind their success. register today, making full use of early booking offerings and partner interactions to retain Nissan are also on board as no Electric Vehicle discounts (via the booking form enclosed in their stake in the market. discussion would be complete without them. this brochure or our secure website here at Telematics Update, we have spent www.telematicsmunich.com/register )! months talking to top level industry executives Of course, don’t just take our word for it, listen to expert opinions of Telematics Munich 2009... See you in November! to research and identify those key topics that require clarification and expert insight, providing the answers you need. “Great opportunity to get newest information about telematics and who are the important Key topics include: Ruthana Foulkes players in this area” `how to build partnerships with new players Conference Director in the value chain to achieve profitable - audi ag telematics update content and web integration expert speakers include: Markus Muhlbauer Herbert Halamek Konstantin Zervas Arund de Meulemeester Floris Van-de-Klashorst Mikael Gustavssen google continental ericsson atx group Nokia volvo cars Julián Requejo Paola Carrea Paul Burnley Bob Denaro Martin Rosell Larry Haddad Ford Magneti Marelli sbd Navteq Wirelesscar Nissan For the full speaker line-up and the most up to date Telematics Munich information visit www.TelematicsMunich.com
  • 3. Organised by: Key Facts & Features of Telematics Munich 2010 Programme at a glance Day 1: 3rd November Day 2: 4th November KeyNotes aNd PleNary sessioNs KeyNotes & PleNary sessioNs Essential update on the European telematics market. Find out how to Analyse key services, Government initiatives and global requirements to create winning partnerships to carve your niche in today’s market position your solution at the front of OEM and consumer demand WorKshoP NetWorKiNg luNch breaK NetWorKiNg luNch breaK tracK 1: coNteNt & services Compare and contrast operating systems and the potential for one tracK 1: coNteNt & services device to offer the full range of telematic services to strengthen Discern OEM attitudes and requirements for content integration to your position with the driver build successful partnerships that captivate consumers with easy to use and convenient services in line with demand tracK 3: Future treNds aNd techNology breaKthroughs Discuss breakthrough research, relevant tech advancements and trends tracK 2: NavigatioN, lbs & beyoNd to watch out for during the next decade to identify how to position your Take a look at the diverging intelligent navigation market to determine business for maximum gains 2% enhanced feature options and innovative business models that will Other expand your solutions service potential 7% sPeed NetWorKiNg sessioN Media 15% Make use of the interactions made and lessons learned over the two days and CEO/CIO/CTO/Presidents NetWorKiNg cocKtail recePtioN 11% continue to build your contact portfolio at this structured networking session Marketing Managers eNd oF coNFereNce 12% 18% Engineers General Managers/ Company Directors Know who you’ll meet in November 2010 12% Telematics Munich is attended by over 450 of the telematic industry’s leading decision makers. This is Europe’s biggest gathering Business Development 15% Vice Presidents of telematics executives, and the forum is growing in scope, reputation and impact year on year! View this breakdown of past Managers attendees to see who you will meet: 8% Account Managers Attendees by Job Title Attendees by Industry Sector 2% 2% Other Other 7% 4% 10% Media 15% Consultants Hardware Manufacturers CEO/CIO/CTO/Presidents 7% 11% Marketing Wireless Carriers 10% Managers Device 12% Manufacturers Application Providers 12% 18% Engineers General Managers/ Company Directors 14% Solution 28% 12% Developers OEMs Business Development 15% Managers Vice Presidents 8% 13% Account Managers Service Providers 2% Other 4% 10% Consultants Hardware Manufacturers 7% Wireless Carriers 10% Device 12% Manufacturers Application Providers Contact the Telematics Munich team at munich@telematicsupdate.com or 14% Solution (Global) +44 (0) 207 28% 7585 or (US tf ) 1 800 814 3459 x 7585 375 Developers OEMs
  • 4. agenda day 1: tuesday 3rd November 2010 DAY 1 - KEYNOTES TRACK 1: CONTENT & SERVICES vital Achieve In-Vehicle Smartphone Integration Telematic Update’s Essential New Telematics Power House discussioN pan-European Annual Overview to Support In-Vehicle Content hear how to partner and work with OEMs and ` provide a suitable infrastructure to combat driver ` the first to recognise the next array of Be Web-based companies are seizing the always-with- safety fears whilst retaining full smartphone disruptive technologies that will dominate you, always-on benefit of the connected device to functionality the market in 2011. We discuss the impact of exploit new opportunities within the auto space. new telematic platforms, device integration Discuss the dynamics between the phone and the ` Understand how web–based players will work ` options and hMI approaches amongst car to disable distractive programs and incorporate alongside OEMs, TSPs and other stakeholder others additional services for maximum gains groups whilst meeting stringent auto requirements Discuss the new and revised OEM strategies ` Find out how API kits will impact application ` Debate which services should be ‘auto grade’. We ` and work-out how this revolutionised development and how to build solutions that work explore driver safety alerts and luxury services like approach will benefit the entire value chain across all vehicle brands and outside the vehicle service desks etc, to determine possible service Develop solutions to capture the biggest ` bundles Floris Van-de-Klashorst, Director Automotive Services, auto market segment. Practical tips for Nokia Debate the pros and cons of embedded systems ` providing relevant and cost-effective LBS vs. smartphone integration vs. hybrid options and solutions for entry-level and mid-range see which will fit each line, from entry-level to Achieve In-Vehicle Content Integration vehicles luxury vehicles with Smart Systems Mikael Gustavssen, Connectivity hUB Leader, Understand the OEM psyche to build long term ` Ubiquitous Connectivity to Transform volvo cars partnerships and dynamic solutions to maximise the Auto Horizon harald Trautsch, Executive Vice President, your business potential for 2011 and beyond octo telematics Envisage different time-to-market scenarios to ` The industry stands divided over different Andy Knott, ITS Senior Manager, denso manage partner expectations and merge business methods of service and content delivery. We explore built-in, brought-in and beamed- Edwin Fischer, deutsche telekom laboratories models to optimise revenue stream in to see which will emerge victorious. Markus Muhlbauer, Manager Engineering and Product, Get the low down on ‘BMW Connected Drive’ ` `Bridge the differing mindsets between google and ‘MINI Connected’ and discern how to diverge Governments, OEMs and consumers to tailor-made services to take your solution across understand the pros and cons between Revolutionary Wireless Thinking for the different markets embedded, smartphone and hybrid solutions Telematics Industry Reinhard Jurk, head of Project Management, `Evaluate how cloud hosted systems will bMW connected drive Identify consumer data trends and usage patterns combine dynamic content with in-car to understand how wireless tech will help realise critical operations to deliver the ultimate driver the ‘connected car’ dream. Ride the Wave of Consumer toPic experience via a pure off-board model Led Content Integration Discuss 4G and how to upgrade from 3G whilst ` Look beyond the driver and the passenger ` providing seamless connectivity to enable rural Complex consumer demand is forcing the by developing tethered infotainment and pan-European connectivity traditional telematics market to evolve and partner solutions with services such as remote repair `Identify opportunities for monetisation of with new players. hear how to exploit cross-industry and maintenance to optimise the auto rich multimedia services and data intensive partnerships. environment applications through 3G and 4G `Gauge who is driving development and whether Konstantin Zervas, Strategic Product Management, ericsson `Analyse how coverage and backend challenges R&D costs lie with OEMs, tier 1s, web developers, Kevin Link, Vice President, will be overcome to enable enhanced service wireless carriers or a combination of all to work- hughes telematics delivery as standard out business strategies Moderator: Richard Robinson, Director - Marcus heitmann - head of Automotive R&D, `Examine the evolving value chain and resulting Automotive Multimedia Communications Service, deutsche telekom laboratories business models such as revenue sharing to get to strategy analytics grips with who you should be partnering with for continued success a must-have resource for hMi solution providers! `Solve web developers’ concerns such as auto Based on interviews with major hMI players, primary research limitation on app development and implications Find answers to your most pressing HMI questions... and independent analysis, this report is your strategic resource to of differing time-to-market models to devise a overcoming the challenges to the commercialisation of hMI. win-win scenario if you are a hMi solution provider including: Martin Rosell, Managing Director, Wirelesscar • OEMs • Tiers 2s • Consultants • Tier 1s • System developers • New company entering market in this report you’ll find the latest data, analysis and insights on the hMi industry, including… Robust market forecasts to help you plan expansion receive 25% discouNt Real case studies from the most profitable companies by simply upgrading your telematics Munich Cost-benefit analysis of leading technologies 2010 conference Pass to Platinum! Proven strategies for boosting profits and reducing costs For the full speaker line-up and the most up to date Telematics Munich information visit www.TelematicsMunich.com
  • 5. agenda day 1: tuesday 3rd November 2010 agenda day 2: 4th November TRACK 2: NAVIGATION, LBS & BEYOND DAY 2 - KEYNOTES Develop Rapid iNdustry Turn-by-Turn Nav Alters Industry Map Enhancements to Aid ADAS leaders Landscape: Compete Now (Advanced Driver Assistance Systems) AssistanceSolutions in Free turn-by-turn services have changed We assess what type of ADAS functionality will Line with eCall Requirements the face of navigation; we analyse different evolve from enhanced navigation systems such PSA are rolling out it’s 2nd generation strategies to dominate the market and how to as predictive front lighting to help differentiate pan-European eCall system to provide a build rival solutions. services. fully functional emergency assist solution. `Analyse the pros and cons of turn-by-turn nav Discuss the relevance of map enhancements and ` Incorporate it’s success into your business. vs. alternatives. We explore dynamic mapping, see which OEMs are partnering with whom and ` Understand how to overcome wireless convenience etc. to see which will win out align your strategy accordingly infrastructure barriers imposed by the 112 `Learn how to strike partnerships with OEMs Learn how the latest solutions from map suppliers ` initiative by using alternative strategies such to build embedded navigation systems and will overcome concerns of positional accuracy as TPS eCall to build successful solutions whether there is potential to become the and data relevance to win consumer confidence `Achieve back office interoperability and ‘connected device’ Gauge new cost-effective methods for ` seamless communications between call ` the free navigation game! harness Join incorporating maps with ADAS to define centres and emergency services to develop enhanced mapping and new functionality a compelling business case for integrated the ultimate eCall infrastructure such as ultrasound sensors by incorporating functionality across car lines `Assess how PSAs TPS eCall offering utilises advertising business models to remain Bob Denaro, Vice President ADAS, Navteq embedded SIM technology and hear how profitable the solution can be extended for successful David McClure, Director, sbd NeW consumer adoption ADASIS: Deploying ADAS sessioN Stephan Cayet, Responsible for Technical Services, Applications at Low Price Points Psa Peugeot and citeron Connected Navigation for the ADASIS facilitates the deployment of ADAS Daily Driver applications into current vehicle architectures Innovations to Drive Insurance how to formulate reliable and relevant by sharing a single source of map data, reducing navigation services for the frequent driver development time and implementation costs. Telematics into the Future in order to win approval and develop a loyal Understand the ADASIS ecosystem and roles ` hear how insurers, OEMs, and service ` customer-base. of each architectural component such as the providers are applying innovative programs ` expert tips for integrating dynamic and Get provider, reconstructor, and CAN network to build today to attract more clients, up-sell value- predictive traffic services, weather conditions, effective partnerships added products and services, and be more ETAs, and UGC to differentiate your offering ` how ADASIS can deploy your next ADAS See competitive in the future. application at a low cost to unleash the potential harald Trautsch, Executive Vice President, ` to solve the complexities of two-way how octo telematics in-car connectivity by using smartphones and of new products into the automotive market embedded data modems for off-board and Analyse bandwidth requirements and latencies ` hybrid traffic-enabled solutions for differing road types to understand how Top reasons to exhibit: ADASIS performs in the real world and the 1 `Understand the challenges, unique regional Launching a new product? Book issues, and opportunities for deploying traffic potential impact on your application your prime exhibition space now and enabled solutions on a pan-European basis Julián Requejo, Telematics & Navigation Research, Ford ensure your product gets noticed research & advanced engineering europe from the outset! Dr Thoman Muller, Manager of Navigation and Connected Drive Technologies, bMW group Promote Eco-Navigation just aNNouNced 2 Show and demonstrate your product! Be interactive and create a buzz about your offerings Jorn Watzke, Executive Vice President of within Service Offerings Product Line Management, Navigon Moderator: Dr hans Puvogel, ‘Going Green’ for the sake of having green credentials will not produce fiscal benefits. But a 3 Network and impress! Reach new clients as you exhibit your product to the most influential executives in the General Manager, iNrix europe European telematics space carefully mapped-out eco strategy will help you Call: +44 (0) 207 375 7585 win consumer support and generate extra revenue. Email Asif Naqvi: Analyse consumer opinions to address additional ` munich@telematicsupdate.com benefits of eco-driving such as reducing to reserve your exhibition space NOW! insurance premiums to drive adoption and capture market share Discuss varying options and services such as ` diagnostic route mapping which enable eco- friendly driving to strengthen your appeal to the end user ` at the facts and figures including fuel Look savings acquired by eco-driving and learn how to educate the consumer Follow Telematics Update on at http://twitter.com/Telematicsupdte for the latest industry insights and Telematics Munich announcements
  • 6. agenda day 2: Wednesday 4th November 2010 DAY 2 - KEYNOTES TRACK 1: CONTENT & SERVICES TRACK 3: FUTURE TRENDS & TEChNOLOGY BREAKThROUGhS Leverage Wireless Tech to Optimise Operating Systems (OS) iNdustry iNsight the In-Car Environment Analysed New Research Revealed: Voice Activation Scrutinise new in-vehicle telematics ` ` open is open when it comes to OS. Discuss how Technologies offerings to understand the differing what the OEMs will allow and their platform Identify the strengths and weaknesses of hMI ` value propositions for embedded, requirements for upgradeable apps and services (human-Machine-Interface) to recognise which Bluetooth and tethered solutions to to develop desirable solutions will win more market share and reduce EU driver update products Compare Linux vs. Android and partners vs. OEM ` distraction concerns Identify hMI upgrades and wireless ` controlled apps stores in order to work-out the Discover the latest tech developments such as ` technology requirements for popular integration formula to hook savvy consumers natural speech recognition and how alternative apps such as mobile office and Identify the apps that will become indispensable ` methods such as motion sensors will strengthen streaming media etc. in order to to the auto space. We look at internet radio, your solutions offering sell to ‘Generation Y’ parking solutions, intuitive search options etc. Analyse consumer attitudes towards voice activation ` Analyse connectivity options for ` Markus Muhlbauer, Manager Engineering and Product, and how to drive continued use to maximise increased in-vehicle demands such as google potential for upgrade installation and secondary passenger and rear-seat infotainment to hakan Kostepen, Director, Panasonic revenue generation ensure your wireless strategy provides Mikael Khalifa, Sales Manager, jungo Carla Beccari, Sales Manager, avMap the full service spectrum Cyril Ravier, Automotive Sector Manager, vodafone global enterprise Francesco Lili, Product Research Telematics herbert halamek, Vice President Infotainment & Essential EU Fleet & Asset Management Functions Manager, Fiat research centre Connectivity, continental Update (Speaker TBC) sony ericsson Active fleet systems are set to grow at a rate of 21% Moderator: Paul Burnley, Senior ITS and Evolving Content Integration and Revenue by 2013. Get the latest update on which areas will Telematics Specialist, sbd Generation Models witness maximum growth in order to increase your ` a look at mobile technology evolution such Take market share. Tap into Emerging Markets as GPRS on SMS to fully understand the influence ` up-to-date facts & stats to identify which Get on global telematics service deployments services such as data transfer, web communications The BRIC Nations have witnessed growth highlight benefits of wireless carrier business ` etc. will satisfy complex end-user demands despite the recession. Open-up new revenue streams by tailoring solutions to models such as preventative maintenance and Discuss which technologies will become standard in ` fit international directives OEM incentivised loyalty programs to strike 2010 and beyond, and assess which truck category, transparent alliances i.e heavy, medium and light, will benefit from your `Identify strong emerging markets Discuss the pros and cons of various telematics ` offerings such as Asia’s car2car communication initiatives and map the current models such as the emerging revenue sharing Insights into adoption of alternative powertrain ` telematics presence within each market model that comes from the mobile domain versus concepts like hybrids and electric vehicles into the to build relationships proprietary models commercial vehicle space and also feedback from Remi Demerle, Global Business Development Executive, European fleet owners `Discover current and new legislations telenor Moderator: Mark Licht, President, licht & associates such as CAP 245 in Brazil and the impact this will have on existing solutions to identify the alterations required for each Under the Microscope: eCall’s Ability as a Telematics: A ‘Must Have’ for Connected market Platform for Other Services Electric Vehicles (EVs) `Learn the specific consumer and Analyse the advantages and disadvantages ` EVs are the next game-changer for the auto space. Dig implementation requirements for of utilising eCall technology as a platform for deeper to ascertain how LBS and connected services international telematics markets to complimentary services such as breakdown or eco will transform the electrified vehicle space. create suitable offerings driving for solution efficiency Explore the full spectrum of telematics services ` Tom Metzger, Senior Vice President, General ` to grips with the status of eCall legislation and Get required by EVs , i.e. locating and scheduling Manager Connected Vehicle Services, likely product-based requirements to ascertain charging to minimise ‘range anxiety’ and boost atx group timescales and focus R&D on viable products uptake Discuss eCall-led installation difficulties arising ` ` milestones for telematics roll-out to the EV Meet from physical and tech interaction with the vehicle market to manage time-to-market and ultimately to ExCLUSIVE WORKShOPS to gauge potential for ‘after storage line’ solutions act as a catalyst for mass adoption Pierpaolo Tona, eu commission Discuss the different business models being adopted ` from Jens Ohler, Director Global Telematic and Infotainment by EVSC players, utilities and OEMs and hear about Product Management, the winning partnerships to strike deals accordingly johnson controls automotive electronics Larry haddad, Cross Careline Product Planning and Strategy, Arnaud de Meulemeester, Managing director for European Nissan Operations, atx group Remi Demerle, Global Business Development Executive, Paola Carrea, Director – Telematics & Consumer Electronics, telenor to be aNNouNced sooN Magneti Marelli For the full speaker line-up and the most up to date Telematics Munich information visit www.TelematicsMunich.com
  • 7. Organised by: All Passes Include: EUROPE’S BIGGEST TELEMATICS BUSINESS EVENT Opening Keynote & Plenary Sessions 3 Focussed Conference Tracks Full Access to Exhibition Floor 8th AnnuAl Networking Coffee and Lunch Breaks tElEMAtICS MunICh 2010 Networking Cocktail Reception Access Online Networking Suite for 2 months Post-Conference Presentation Slides Date & Venue Hotel Discounts Group Discounts We have negotiated Contact the Telematics Update team on (global) +44 (0) 207 375 7585 3rd & 4th November 2010 unbeatable hotel room rates (UStf) 1 800 8143 459 x 7585 or at munich@telematicsupdate.com for our delegates. Reservation Hilton Park, Munich and price details will be sent To register Am Tucherpark 7 80538 Fax: +44 (0) 207 375 7576 email: munich@telematicsupdate.com to you when you register. Munich, Germany or contact the team at (global) +44 (0) 207 375 7585 (UStf) 1 800 8143 459 x 7585 REGISTER NOW IN 3 EASY STEPS 1. Select Your Registration Package EARLY BIRD PRICE LAST ChANCE STANDARD Pass type Save €200 (Ends 17th Sept) Save €100 (Ends 8th Oct) PRICE Platinum Pass  includes: hMI Technologies Report and Post Conference €2765 €2865 €2965 Media Package (video, audio & interview material) gold Pass  includes: Post Conference Media Package €1695 €1795 €1895 (video, audio & interview material) silver Pass €1595 €1695 €1795 oeM Pass  N.b. reserved for bona fide automotive oeMs only. We hand process registrations so all non-automotive €995 €1095 €1195 oeMs should opt for a silver pass and above. 2. Enter Attendee details Mr/Mrs/Ms/Dr: First name: Last name: Company: Position/Title: Telephone: Fax: Email: Address: Zipcode: Country: 3. Payment Options I enclose a cheque/draft for: Credit card number: (Payable to FC Business Intelligence Ltd) Expiry date: Security number: Please invoice my company: Name on card: Purchase Order Number: Signature: Please charge my credit card: Amex Visa Mastercard CALL (global) +44 (0) 207 375 7585 More FAx ThIS FORM BACK TO Ways to FAx: or (US tf ) 1 800 814 3459 x 7585 +44 (0) 207 375 7576 +44 (0) 207 375 7576 register EMAIL: munich@telematicsupdate.com ONLINE: www.telematicsmunich.com/register TERMS & CONDITIONS Places are transferable without any charge. Cancellations before 10th Sept, 2010 incur an to charge the full fee. The organizers reserve the right to make changes to the programme without notice. administrative charge of 25%. If you cancel your registration after 10th Sept, 2010 we will be obliged to charge NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. the full fee. Please note – you must notify Telematics Update in writing of a cancellation, or we will be obliged Visit www.telematicsmunich.com for more event information Open Now to view the conference programme and speaker line-up Visit www.telematicsMunich.com for all the latest announcements
  • 8. Organised by: EUROPE’S BIGGEST TELEMATICS FOCUSSED B2B EVENT SAVE €200 when you register by 17th Sept: visit www.telematicsmunich.com/register 8th AnnuAl tElEMAtICS MunICh 2010 3rd & 4th November 2010, Hilton Munich Park, Munich, Germany Partner and solution strategies: Prepare as Web and app based services get set to dominate Powerful reasons to attend telematics Munich industry buzz about telematics Munich 1 esseNtial iNdustry iNForMatioN aNd aNalysis uNder oNe rooF: Keynote sessions and 3 focussed conference tracks have been devised to answer all of your questions. You’ll learn Great opportunity to get newest “ more in 2 days than from weeks of research. See immediate returns for your business due to those must have industry discussions only available at Telematics Munich. information about telematics and who are the important 2 exPert sPeaKers: senior level innovators and industry analysts have been carefully selected from companies at the forefront of the diverging telematics space. share their vision at Telematics Munich to create strong business models to secure your position in the players in this area. changing market. The TU events have become an 3 uNrivalled NetWorKiNg: claim your seat at the table with all the key industry decision- makers and thought-leaders to ensure you leave Munich with your briefcase full of valuable contacts. Plus benefit from 2 months use of our online networking centre to ensure you “ important spring board and rallying point for automotive industry secure one-to-one meetings with hard-to-reach executives! technology leaders. 4 seNior level decisioN-MaKers iN atteNdaNce: Make face-2-face connections with 450 of the most influential minds across the European and international telematics industry. Excellent opportunity 5 Pick their brains and build partnerships to take your commercial enterprise pan - europe. No sales Pitches! Telematics Munich is an independently researched forum committed to equipping you with the tools and expertise to drive your business forward. Every single “ to see state-of-the-art technologies. presentation is rigorously reviewed to ensure an unrivalled high quality. There is no other conference held in 450+ Attendees NeW & iMProved For 2010! Our Biggest Expo Yet Over 40 of the Best “ Europe where you can meet everyone who matters in the world Telematics Speakers Ever 3 Focussed Tracks 20+ Vital Industry Topics of telematics. 20+ Hours of Superb Networking The telematics update conference coNFereNce 450+ senior level executives come together exhibitioN europe’s most focussed exhibition boasts of “ gave a very valuable understanding of the latest thinking of trends and for exclusive keynote sessions, 3 focussed 25+ exclusive booths, multiple demos and offered great opportunities tracks, and unrivalled networking to engage brand new product launches. connect, for discussions with leaders. in high level business discussions that will set network and learn at the expo floor. the pace for telematics in the future! Media Partners: Open Now to view the full conference programme Visit www.TelematicsMunich.com