This document discusses marketing without money and focuses on collaboration. It introduces Aivar Ruukel and some places in Estonia. It envisions creating an action-oriented learning community for collaborative storytelling on social media to target travel influencers and ideal customers. The document emphasizes that there is no roadmap and encourages rethinking business approaches by thinking and acting differently through collaboration instead of competition.

1. Marketing Without Money
Stronger Together - EDEN Network Meeting
23. October 2012 - Brussels
Aivar Ruukel

2. About myself
About myself

3. Soomaa National Park

4. PAN Park – European Wilderness

5. RAMSAR area

7. What is your Story?
● We are all Excellent in Something
●
What is your ONE THING ?
● .What do you believe in?
● ..more questions

8. ? Do You believe that ...
...competition is only
going to be harder

9. ? Do You believe that ...
...advertising is dead

10. ? Do You believe that ...
...consumers have got
all the power?

11. ? is it good or bad

12. VISION
● Action-oriented
Learning Community
● Collaborative Storytelling on Social Media
● Shared Target : Travel Influencers (Media,
Bloggers Tour Operators)
● „Individual Targets“ - Your Ideal Customers

13. There is NO Road Map
We will create it together!

17. Rethink!
You need to
rethink the way
you do business
Think differently and act differently!

18. Thank you!
Q&A Contacts:
aivar.ruukel@gmail.com
skype: aivarruukel
twitter: ruukel