SlideShare une entreprise Scribd logo
1  sur  15
Pepsi   Marketing Mix
Introduction to Marketing Mix ,[object Object],[object Object]
[object Object],[object Object]
Pepsi ‘s   Background ,[object Object]
Pepsi ‘s   Marketing mix
Product ,[object Object]
Examples of its variety of products
Competitors
Price ,[object Object]
Place
FACTORS FOR CHANNEL DESIGN ,[object Object],[object Object],[object Object]
Promotion ,[object Object]
“  What exactly is it that enables the best consumer product companies to grow year in and year out?”   ,[object Object]
Methods of Promotion
T h e   E n d

Contenu connexe

Tendances

Promotion mix of coca cola
Promotion mix of coca colaPromotion mix of coca cola
Promotion mix of coca colaPraful Metange
 
International Business Strategy Coca-Cola.
International Business Strategy Coca-Cola.International Business Strategy Coca-Cola.
International Business Strategy Coca-Cola.Sanjay Vaid (MLE℠)
 
The product hierarchy of nestle
The product hierarchy of nestleThe product hierarchy of nestle
The product hierarchy of nestleAbhi Singh
 
Coca cola brand positioning
Coca cola brand positioning Coca cola brand positioning
Coca cola brand positioning Hiba Nasir
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingCotecna Inspection
 
Monster Presentation
Monster PresentationMonster Presentation
Monster Presentationrahell89
 
Marketing strategies of coca cola company
Marketing strategies of coca cola companyMarketing strategies of coca cola company
Marketing strategies of coca cola companyTharushika Ruwangi
 
Marketing Presentation on Coca Cola
Marketing Presentation on Coca ColaMarketing Presentation on Coca Cola
Marketing Presentation on Coca ColaShubham Kakkar
 
Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Prachi Pawaiya
 
A marketing strategy presentation on Pepsi product
A marketing strategy presentation on Pepsi productA marketing strategy presentation on Pepsi product
A marketing strategy presentation on Pepsi productFatema Tuz Zzohora
 

Tendances (20)

Pepsi marketing management
Pepsi   marketing managementPepsi   marketing management
Pepsi marketing management
 
PepsiCo Full Report
PepsiCo Full ReportPepsiCo Full Report
PepsiCo Full Report
 
Promotion mix of coca cola
Promotion mix of coca colaPromotion mix of coca cola
Promotion mix of coca cola
 
Pepsi Presentation
Pepsi PresentationPepsi Presentation
Pepsi Presentation
 
International Business Strategy Coca-Cola.
International Business Strategy Coca-Cola.International Business Strategy Coca-Cola.
International Business Strategy Coca-Cola.
 
The product hierarchy of nestle
The product hierarchy of nestleThe product hierarchy of nestle
The product hierarchy of nestle
 
Coca cola brand positioning
Coca cola brand positioning Coca cola brand positioning
Coca cola brand positioning
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - Marketing
 
Pepsi co india
Pepsi co indiaPepsi co india
Pepsi co india
 
Monster Presentation
Monster PresentationMonster Presentation
Monster Presentation
 
Marketing strategies of coca cola company
Marketing strategies of coca cola companyMarketing strategies of coca cola company
Marketing strategies of coca cola company
 
Marketing Presentation on Coca Cola
Marketing Presentation on Coca ColaMarketing Presentation on Coca Cola
Marketing Presentation on Coca Cola
 
Coca cola
Coca colaCoca cola
Coca cola
 
Case study on pepsi co
Case study on pepsi coCase study on pepsi co
Case study on pepsi co
 
Pepsi
PepsiPepsi
Pepsi
 
Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.
 
PepsiCo
PepsiCoPepsiCo
PepsiCo
 
A marketing strategy presentation on Pepsi product
A marketing strategy presentation on Pepsi productA marketing strategy presentation on Pepsi product
A marketing strategy presentation on Pepsi product
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing plan
 

En vedette

Marketting mix ppt
Marketting mix pptMarketting mix ppt
Marketting mix pptabhishek2406
 
Presentation on 4 p's
Presentation on 4 p'sPresentation on 4 p's
Presentation on 4 p'smoadeogun
 
McDonald's 4 P's of Marketing
McDonald's 4 P's of MarketingMcDonald's 4 P's of Marketing
McDonald's 4 P's of Marketingwrhsbusiness
 
The 7P's of Marketing Mix - PPT
The 7P's of Marketing Mix - PPTThe 7P's of Marketing Mix - PPT
The 7P's of Marketing Mix - PPTMohit Pachauri
 
Marketing mix the 7 p's of marketing
Marketing mix  the 7 p's of marketingMarketing mix  the 7 p's of marketing
Marketing mix the 7 p's of marketingEli Santos
 
Marketing Mix - Coca Cola
Marketing Mix - Coca ColaMarketing Mix - Coca Cola
Marketing Mix - Coca ColaRishebh Clement
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix developmentugik sugiharto
 
politique de communication de COCACOLA et PEPSI
politique de communication de COCACOLA et PEPSIpolitique de communication de COCACOLA et PEPSI
politique de communication de COCACOLA et PEPSIAnis Mzoughi
 
Analyse Marketing de Coca-Cola
Analyse Marketing de Coca-ColaAnalyse Marketing de Coca-Cola
Analyse Marketing de Coca-ColaCamille Rabier
 
Marketing strategies of coca cola (1)
Marketing strategies of coca cola (1)Marketing strategies of coca cola (1)
Marketing strategies of coca cola (1)Pinnakk Paul
 
Mobile Marketing Mix
Mobile Marketing MixMobile Marketing Mix
Mobile Marketing Mixmattpiette
 
Assignment marketing mix and it's critical analysis
Assignment marketing mix and it's critical analysisAssignment marketing mix and it's critical analysis
Assignment marketing mix and it's critical analysisHaroon Ahmed
 
4Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 20134Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 20134Ps Marketing
 

En vedette (20)

Marketting mix ppt
Marketting mix pptMarketting mix ppt
Marketting mix ppt
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Presentation on 4 p's
Presentation on 4 p'sPresentation on 4 p's
Presentation on 4 p's
 
McDonald's 4 P's of Marketing
McDonald's 4 P's of MarketingMcDonald's 4 P's of Marketing
McDonald's 4 P's of Marketing
 
The 7P's of Marketing Mix - PPT
The 7P's of Marketing Mix - PPTThe 7P's of Marketing Mix - PPT
The 7P's of Marketing Mix - PPT
 
Coca cola 4 p s
Coca cola 4 p sCoca cola 4 p s
Coca cola 4 p s
 
Marketing mix the 7 p's of marketing
Marketing mix  the 7 p's of marketingMarketing mix  the 7 p's of marketing
Marketing mix the 7 p's of marketing
 
4ps Of PEPSI
4ps Of PEPSI4ps Of PEPSI
4ps Of PEPSI
 
Marketing Mix - Coca Cola
Marketing Mix - Coca ColaMarketing Mix - Coca Cola
Marketing Mix - Coca Cola
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
 
politique de communication de COCACOLA et PEPSI
politique de communication de COCACOLA et PEPSIpolitique de communication de COCACOLA et PEPSI
politique de communication de COCACOLA et PEPSI
 
Marketing mix 7 p's
Marketing mix   7 p'sMarketing mix   7 p's
Marketing mix 7 p's
 
Analyse Marketing de Coca-Cola
Analyse Marketing de Coca-ColaAnalyse Marketing de Coca-Cola
Analyse Marketing de Coca-Cola
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p's
 
Main ppt on coca cola
Main ppt on coca colaMain ppt on coca cola
Main ppt on coca cola
 
Marketing strategies of coca cola (1)
Marketing strategies of coca cola (1)Marketing strategies of coca cola (1)
Marketing strategies of coca cola (1)
 
Mobile Marketing Mix
Mobile Marketing MixMobile Marketing Mix
Mobile Marketing Mix
 
Assignment marketing mix and it's critical analysis
Assignment marketing mix and it's critical analysisAssignment marketing mix and it's critical analysis
Assignment marketing mix and it's critical analysis
 
4Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 20134Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 2013
 
Pepsi
PepsiPepsi
Pepsi
 

Similaire à Pepsi marketing mix

Marketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentMarketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentFatema Tuz Zzohora
 
V.vijay promotional mix
V.vijay promotional mixV.vijay promotional mix
V.vijay promotional mixVijay Vasa
 
Marketing report on PEPSI
Marketing report on PEPSIMarketing report on PEPSI
Marketing report on PEPSIAsim Ahmed
 
Varun beverages Pepsi presentation
Varun beverages Pepsi presentationVarun beverages Pepsi presentation
Varun beverages Pepsi presentationVIDUSHI BHARTI
 
Marketing report on pepsi cola(beverage)
Marketing report on pepsi cola(beverage)Marketing report on pepsi cola(beverage)
Marketing report on pepsi cola(beverage)Asim Ahmed
 
Internal analysis (marketing plan)
Internal analysis (marketing plan)Internal analysis (marketing plan)
Internal analysis (marketing plan)Beverly Gomba
 
Basics og Marketing.pptx
Basics og Marketing.pptxBasics og Marketing.pptx
Basics og Marketing.pptxTetianaKozak2
 
Group star mba mkt 11batch
Group star mba mkt 11batchGroup star mba mkt 11batch
Group star mba mkt 11batchlaskhonkumar
 
Pepsi sales & promotion 01
Pepsi sales & promotion 01Pepsi sales & promotion 01
Pepsi sales & promotion 01Ajay Kumar
 
case study on product life cycle of pepsi
case study on product life cycle of pepsicase study on product life cycle of pepsi
case study on product life cycle of pepsianishaa95
 
Pepsi group assignment 20110918 final
Pepsi group assignment 20110918 finalPepsi group assignment 20110918 final
Pepsi group assignment 20110918 finalSTARSSIP LIMITED
 

Similaire à Pepsi marketing mix (20)

Pepsi 4
Pepsi  4Pepsi  4
Pepsi 4
 
Pepsi
PepsiPepsi
Pepsi
 
Marketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentMarketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignment
 
V.vijay promotional mix
V.vijay promotional mixV.vijay promotional mix
V.vijay promotional mix
 
maaz report on pepsi
maaz report on pepsimaaz report on pepsi
maaz report on pepsi
 
-Pepsi
 -Pepsi -Pepsi
-Pepsi
 
Marketing report on PEPSI
Marketing report on PEPSIMarketing report on PEPSI
Marketing report on PEPSI
 
Varun beverages Pepsi presentation
Varun beverages Pepsi presentationVarun beverages Pepsi presentation
Varun beverages Pepsi presentation
 
Marketing report on pepsi cola(beverage)
Marketing report on pepsi cola(beverage)Marketing report on pepsi cola(beverage)
Marketing report on pepsi cola(beverage)
 
Pepsi marketing plan
Pepsi marketing planPepsi marketing plan
Pepsi marketing plan
 
Internal analysis (marketing plan)
Internal analysis (marketing plan)Internal analysis (marketing plan)
Internal analysis (marketing plan)
 
Basics og Marketing.pptx
Basics og Marketing.pptxBasics og Marketing.pptx
Basics og Marketing.pptx
 
Group star mba mkt 11batch
Group star mba mkt 11batchGroup star mba mkt 11batch
Group star mba mkt 11batch
 
Pepsico Strategy
Pepsico StrategyPepsico Strategy
Pepsico Strategy
 
Marketing
MarketingMarketing
Marketing
 
PEPSICO marketing mix
PEPSICO marketing mixPEPSICO marketing mix
PEPSICO marketing mix
 
Pepsi sales & promotion 01
Pepsi sales & promotion 01Pepsi sales & promotion 01
Pepsi sales & promotion 01
 
case study on product life cycle of pepsi
case study on product life cycle of pepsicase study on product life cycle of pepsi
case study on product life cycle of pepsi
 
Pepsi group assignment 20110918 final
Pepsi group assignment 20110918 finalPepsi group assignment 20110918 final
Pepsi group assignment 20110918 final
 
Pepsi
PepsiPepsi
Pepsi
 

Dernier

MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 

Dernier (20)

MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 

Pepsi marketing mix