App discovery webinar fierce

App Discovery in a fragmented mobile world

GetJar is the world’s 2 nd largest app store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking

In an industry that will reach 50 bln downloads by 2012 92 % CAGR March 2010, Chetan Sharma Consulting

Resulting in a mass market business of sizeable value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential

All this is driven by content hungry consumers Confidential 18-34 years 61% Male 70% Download Min. 3-4 times week 60% Have downloaded apps with ads 65% Use mobile Internet more then Internet 69% Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic 42% using apps while at home

Top apps downloaded on GetJar in August ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Global US

However, being successful is not child’s play… ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential

Confidential Publishers have many different choices to promote apps SMS campaigns? App stores? Ad network buys? QR codes? Bluetooth?

Consumer marketing – Just App it! Confidential APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”

The App it! link is created for free Confidential

Facebook: App it! off a mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset

App it! increased downloads more then 10x ,[object Object],[object Object],[object Object]

Associated Press: Just APP IT! with email! ,[object Object],[object Object],[object Object],[object Object]

Cnectd: App It! through Twitter Confidential ,[object Object],[object Object],[object Object],[object Object]

App it! can be used on a website (example) Confidential

Or even in a TV spot (through SMS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Text APPIT! to 81118

In-store marketing – It’s all about placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],m.getjar.com

PPD is also visible on getjar.com

Case study: Google ,[object Object],[object Object],[object Object],[object Object],[object Object],Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)

Case study: Snaptu ,[object Object],[object Object],[object Object],[object Object],Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential

GetJar Networks Inc. 1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:

App discovery webinar fierce

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