If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
2. generation z ARE…
- 25.9% of the population
- the post-millennial & Youngest
generation
- most tech-savvy, connected, &
entrepreneurial generation Ever
22. 178 in 10 of Generation Z believe
college is “very or extremely
important” to achieving their career
goals (compared to 7 in 10 members
of the general public).
(Fast Company)
23. 18In 2012, 67% of young professionals
said they thought online degrees
will be as accepted as traditional
college degrees—but just 52% of
Generation Z believe that.
(Fast Company)
32. 2575% of Generation Z wish their
current hobby could become their
full-time job.
(Inc.)
33. 2638% of Generation Z have an
interest in personalizing their work
space.
(Millennial Branding)
34. 2772% of high school students say
they want to start a business
someday.
(Inc.)
35. 2865% of Generation Z say the people
whom they work with would enable
their best work.
(Millennial Branding)
36. 2961% of U.S. high school students
want to be entrepreneurs rather
than employees, compared to 43% of
college students.
(Post Gazette)
37. 30Generation Z states that honesty is
the most important quality for
being a good leader, followed by a
solid vision, and then good
communication skills.
(Millennial Branding)
38. 3161% of Generation Z have strong
desires for managers to listen to
their ideas and value their opinions.
(Millennial Branding)
39. 32Nearly 40% of Generation Z agreed
with the statement: “I will invent
something that changes the world.”
(Inc.)
40. 334 in 10 of Generation Z think they’ll
work for themselves in their
careers (according to the U.S.
Census, that’s more than 4x higher
than the actual percentage of
people who work for themselves).
(Fast Company)
41. about RYAN
SPEAKER/Author
I equip organizations & leaders with
the next generation leadership,
branding, & communication skills
needed to thrive in today’s multi-
generational marketplace.
Experience the blog & Podcast:
www.ryan-jenkins.com