1. Dreams
Become
Reality
2016
7 T H A N N U A L P U R D U E U N I V E R S I T Y
W O M E N I N B U S I N E S S C O N F E R E N C E
F E B R U A R Y 1 3 T H S T E W A R T C E N T E R

3. welcome
Purdue University Women in Business is
pleased to welcome you to our 7th Annual
Women in Business Conference.
This year’s theme of “Dreams to Reality”
was created to realize the goal of helping
young professionals achieve their personal
career ambitions. It has stemmed from our
desire to to empower and educate each
other with the experiences and knowledge
we need in order to reach our dreams.
Today you will have the special opportunity
to learn your personal strengths through
the StrengthsFinder Assessment, gain
insight from engaging professionals, and
network with one another.
We hope that today will be source of
inspiration, education, and opportunities
for you. We believe that with the right tools
and knowledge, we can begin the path
towards making our dreams become reality.
Cassie Kramer
Women in Business, President

4. TABLE OF CONTENTS
Schedule at a Glance
Meet Your Hosts
Meet Your Guests
Notes
Our Thanks
Sponsors
3
4-6
7-13
14-19
20
21

5. SCHEDULE AT A GLANCE
9:00AM-9:55AM
10:00AM-10:05AM
10:05AM-10:45AM
11:00AM-11:30AM
11:35AM-12:05AM
12:15PM-1:00PM
1:15PM-2:00PM
2:00PM-2:10PM
2:10PM-2:20PM
2:20PM-3:10PM
3:10PM-3:40PM
3:40PM-3:45PM
Check-In & Sponsor Networking
Stewart Room 302/306
Keynote Speaker - Jennifer Zinn
Stewart Room 302/306
Break out #1/#2 (StrengthsFinder)
Stewart Rooms 278/279
Keynotes #2 Molly Longest & Katherine Crowley
Stewart Room 302/306
Charles Schwab Presentation
Stewart Room 302/306
InnovateHER Presentation/Discussion
Stewart Room 302/306
Opening Statement
Stewart Room 302/306
Break out #1/#2 (StrengthsFinder)
Stewart Rooms 278/279
Lunch
PMU East and West Faculty Lounge
Refreshment Break
Stewart Room 302/306
Dicussion Panel
Stewart Room 302/306
Featuring Molly Longest, Katherine Crowley,
Monica Crain Lockard, Terran Lamp, and Marc Hochman.
Closing Remarks
Stewart Room 302/306
3

6. 4
Ashley Fawcett VP of Internal Affairs
Junior Studying Organizational Leadership & Supervision
with a Minor in Management
Ashley Fawcett is a Junior in the Purdue Polytechnic Institute majoring in
OLS and minoring in Management. She has been involved with Women in
Business since her second semester freshman year. As the leader of the
Internal Affairs branch, she focuses on building a strong community of women
who can depend on one another, as well as encourage each other. She also
enjoys being able to join the women of this organization together in a very
empowering way. Ashley is also heavily involved in Cru on Purdue’s campus.
She plans to continue her education and graduate in May 2017 with a career in
human resources. Outside of class and WIB she enjoys playing music, knitting,
and being with friends and family.
Cassie Kramer President
Senior Studying Accounting, Finance, & Management
Cassie Kramer is a Senior in the Krannert School of Management majoring in
Accounting, Management, and Finance. She has been a member of Women in
Business since her freshman year, and has enjoyed every second! As President,
she strives to lead the organization with a deep passion for empowering and
encouraging young women to enable them to reach their full potential. She is
also a showing member of the Purdue Equestrian Team. This summer she will
be working for Belden as an accounting intern, and will return to Purdue in
the fall to begin earning her Master’s Degree in Accounting. In her spare time,
Cassie enjoys running, traveling, and spending time with her family.
MEET YOUR HOSTS

7. 5
Christina Desanto VP of Conference
Junior Studying Selling & Sales Management
Christina DeSanto is a Junior in the School of Health and Human Sciences
majoring in Selling and Sales Management and minoring in Management. She
has been a member of Women in Business since her sophomore year. She joined
and was selected as the Director of Member Development and held that position
until last spring when she was elected as the Vice President of Conference. In this
position, she heads up the coordination and execution of the Women in Business
Annual Conference. Her other involvement on campus includes being President
of her sorority Sigma Kappa, working as a GroupX Instructor at the Cordova
Recreational Center, and serving on the Student Development Council for the
School of Health and Human Sciences. This summer she will be working for
PepsiCo as a Sales Management Future Leader Intern.
Emily Schneider VP of Communications
Senior Studying Marketing & Management
Emily Schneider is a senior in the Krannert School of Management double
majoring in Marketing and Management. Completing both of her degrees
in only three years, Emily is grateful to have been able to immerse herself
into the Boilermaker culture and make a positive impact in organizations
like Women in Business. As Vice President of Communications of Women
in Business, she has enjoyed providing leadership to her branch, building
relationships, and contributing to strategic planning of the organization.
Upon graduation this May, Emily will assume the role of Brand Specialist at
MasterBrand Cabinets in Southern Indiana, assisting the organization with all
brand marketing initiatives.
Megan Hawkins VP of Professional Events
Sophomore Studying Management & Finance
Megan Hawkins is a sophomore in the School of Management studying
Management, Finance, and Political Science. Megan is very involved in the
Krannert community through Women in Business and Delta Sigma Pi. She
enjoys her role as Vice President of Professional Events because it allows her
to empower women by providing them unique opportunities to hear from
successful women in the field and learn ways to overcome the challenges
they may face in their careers. Outside of Krannert, Megan is very involved
with the Special Olympics and raising awareness for children with intellectual
disabilities. This summer, she is excited to be interning with Textron in
Baltimore, MD.

8. 6
Melanie Spears Secretary
Junior Studying Finance & Management
Melanie Spears is a Junior in the Krannert School of Management majoring
in Finance and Management with a Spanish minor. She has been a member
of Women in Business since the spring of her freshman year. In addition
to serving as secretary of Women in Business, she also serves as treasurer
of the McCutcheon Hall Royal Highlanders Club, a mentor for the Krannert
Leadership Development Program and a member of Cru at Purdue University.
In her free time, Melanie enjoys playing sports and spending time outdoors.
Rachel Knies Treasurer
Senior Studying Accounting, Finance, & Mangement
Rachel Knies is a senior in Krannert School of Management majoring in
Accounting, Finance, and Management. Rachel is from Jasper, IN where she
spent her last two summers working at Kimball International as an account-
ing intern. In her spare time, she enjoys spending time outdoors or with her
friends and family. As treasurer, she is responsible for reimbursements and
deposits for Women in Business.

9. As head of Roche’s U.S. Point of Care (POC)
business, Jen is responsible for achieving
sustainable market leadership and growth for
her organization, which includes anticoagulation
management, blood glucose testing, infectious
disease, IT solutions, blood and gas electrolytes,
cholesterol and urinalysis. Her team focuses on
bringing diagnostics closer to the patient, with the
goal of providing innovative solutions when and
where they’re needed most.
Prior to her current role, Jen was Vice President,
Strategic Affairs, responsible for development,
execution and communication of the strategic
direction of Roche Diagnostics in North America,
including business and strategic planning, market
research and competitive intelligence, corporate
and marketing communications, customer
engagement, digital marketing, and product
launches to new segments and customers. Before
that, she was Vice President for Commercial
Education and Communications. She directed
a transformation that fundamentally changed
how the organization approaches learning and
development for marketers, clinical and technical
support, sales representatives and customers.
Jen has led other critical projects, such as the
integration of Tissue Diagnostics into Roche
Diagnostics, the strategic marketing approach for
the Centralized Diagnostics business, commercial
IT strategy, and all communications activities,
including the company-wide restructuring of the
communications process to better serve marketers
and our customers.
Jen is a member of the CEO’s leadership team, the
North America Diagnostics Executive Committee,
where she works directly with the CEO and other
senior leaders to craft Roche’s unique value
proposition to the marketplace. She led an initiative
to develop an integrated brand identity strategy for
Roche Diagnostics in North America, which then
served as a model for other Roche divisions.
Before joining Roche, Jen held leadership roles
in the Ortho Clinical Diagnostics division of
Johnson & Johnson. She also spent 13 years in the
pharmaceutical industry, working in sales, sales
management, marketing and training.
Jen holds several industry certifications and was
president of the Society of Pharmaceutical and
Biotech Trainers (SPBT). She graduated cum laude
from the University of Delaware with a bachelor’s
degree in opera performance. Jen serves on the
boards of the Indianapolis Symphony Orchestra
and the Indianapolis Chamber of Commerce.
Her focus continues to be on making a difference in
the lives of the patients we serve.
7
KEYNOTE SPEAKER
Jennifer Zinn
Roche Diagnostics Corporation, Senior Vice President, Point of Care

10. Katherine was born and raised in Cape Cod,
MA and graduated from Purdue’s Brian Lamb
School of Communication in 2013 with degrees
in Mass Communication and Women’s Studies.
Katherine has past career experience at Seventeen
Magazine and Purdue University’s marketing and
media department. With a love for all things digital
marketing, media and innovation, Katherine oversees
digital ad sales and media operations for the Lala.
Katherine currently lives in New York City where
she loves watching live music, cooking with her
roommates and adventuring around New England.
Molly is originally from Carmel, IN and is a proud
Boilermaker alumna from the class of 2013. During
her time at Purdue, Molly studied Public Relations
and Advertising as well as Art and Design, and
spent her spare time involved in various campus
organizations including Old Masters, Panhellenic and
the Student Concert Committee. As Creative Director
of the Lala, Molly overseas all visual branding from
video production, to photography, to hand drawn
Instagrams and recently has headed up product
development for the Lala shop.
Molly currently resides in New York City and has
never met a dog, latte or pair of overalls she didn’t like.
8
KEYNOTE SPEAKER
Katherine Crowley
The Lala, Co-Founder
KEYNOTE SPEAKER
Molly Longest
The Lala, Co-Founder

11. Marc Hochman is a Partner with A.T. Kearney and
has been with the firm for 15 years. In addition
to leading client work across a diverse portfolio
of industries (ATI, CIRP, EPI, FIG, and Healthcare)
Marc also serves as Global Chief Operating Officer
for A.T. Kearney Procurement & Analytic Solutions,
is a member of the firm’s Americas Leadership
Team with responsibility for Operations, leads
A.T. Kearney’s global staffing function, and is a
member of the firm’s U.S. and Global Investment
Committees.
Prior to joining A.T. Kearney, Marc spent 12 years
in industry working for Air Products & Chemicals
and American Cyanamid where he held positions in
cost engineering, applied research & development,
energy management, finance, and procurement.
Marc holds a B.S. in Chemical Engineering and M.S.
in Management (Strategy and Finance), both from
Purdue University. He is a member of Purdue’s
President Council and chairs the Krannert School’s
Board of Directors.
9
GUEST SPEAKER
Marc Hochman
A.T. Kearney, Partner

12. Raised in Northern Virginia, Terran Lamp is a medical
miracle with an inspiring journey to share.
The daughter of a 17 year old single mother, Terran was
admitted into University of Virginia Newborn Special
Care at 3 weeks old and her story of survival began.
She was released 3 months later with a final diagnosis
of Congestive Heart Failure, Congenital Heart Disease,
VSD, Dextracardia, Questionable ASD, Congenital Renal
Disease and Post Sepsis and Pneumonia. By age 4 she
had made it through 2 open heart surgeries, gone into
complete heart block, been diagnosed with two holes in
her heart, received an implanted pacemaker and learned
she only had one kidney. While most kids were busy
learning to read books, Terran’s grade school years were
spent in the hospital learning to read EKG’s. Following
her many years of surgeries and monitoring, at age 10
Terran was once again fighting for her life and diagnosed
with a dermoid brain tumor.
By her teenage years, Terran had overcome what few
adults could only imagine. Finishing high school at the
age of 17 she went on to pursue her Bachelor of Science
degree and her Masters in Business Administration
from Purdue University. Terran recently moved from
Los Angeles, CA to Chicago, IL where she combines her
science background with her passion for communication
and holds an impressive career in Medical Sales.
In addition to her role in Corporate America, Terran
is making her mark as a successful entrepreneur and
community leader. Terran is an author, speaker, radio
show host and international heart health advocate.
Recognizing the need for a positive message and Self
Confidence within our neighborhoods she also founded
Self Confidence Wear It. Self Confidence Wear It (SCWI)
originated from the need for positive messaging and
building self confidence among our community. SCWI
creates awareness around the importance of self
confidence and gives people the tools to learn to love
themselves. Terran is also the author of 101 Fun Ways
to Build Self Confidence and 101 Fun Ways to Be Heart
Healthy.
Realizing life’s moments are precious, Terran has
become the creator of her own destiny. She has taken
her medical conditions and her own struggles with
confidence as a way to motivate others. Terran’s story
is all she has ever known and she began sharing as a
way for others to see hope and realize that they are not
their circumstances. Terran has shared her journey to at
risk youth, ex-offenders, high school students, at health
fairs and has been the patient keynote speaker for the
Barbra Streisand Women’s Heart Center in Beverly Hills.
Her message is clear: Go Big or Go Home, Live with No
Excuses and Find Your Purpose!
An active member of the community, Terran is a National
WomenHeart Champion and an Ambassador for the
American Heart Association and the Adult Congenital
Heart Association. A biracial female and big sister in a
blended family, Terran has been fortunate to be born
with the inherent ability to adapt to many cultures and
backgrounds. She is on the board of a Media Non-Profit
Organization and plans to continue to stay in Corporate
America while building SCWI and maintaining community
support. Terran hopes that all of her endeavors will
encourage us all to be the best we can be in all areas of
our lives.
10
GUEST SPEAKER
Terran Lamp
Author, Speaker, Radio Show Host, International Advocate

13. 11
GUEST SPEAKER
Monica Crain Lockard
Herman & Kittle Properties, Inc., Vice President of Human Resources
Monica is an Indianapolis, IN native whose career
in the Human Resources field spans over sixteen
years. She earned her BS degree from Purdue
University, Krannert School of Management, and
later a MSM from Indiana Wesleyan University. Her
past employers include Cummins Inc., Rolls-Royce
Corporation, and Aon Consulting. In 2010, Monica
was named one of “Indy’s Best and Brightest
under Forty” by Junior Achievement. Prior to
accepting her current position with Herman &
Kittle Properties, Monica led her own human
resources consulting practice, HrIntellect, LLC, that
specialized in non-profit organizations and small
businesses.
Monica joined HKP in 2014 as Vice President of
Human Resources. In her position, she leads and
provides direction for the Human Resources,
Learning & Development, and Public Relations
functions. In this role, she provides strategic
oversight and delivery for recruitment, onboarding,
compensation & benefits, learning & development,
and employee relations.
Outside of work, Monica enjoys raising her son,
and despite increased responsibilities, she has
consistently shared her professional skills with
her community by serving as a guest speaker
for Purdue University – Krannert School of
Management - SMM, Society of Women Engineers,
YMCA, National Society of Black Engineers,
Community Action Partnership, and a host of
others. Effective January 2016, Monica will serve on
the Board of Directors for Big Brothers Big Sisters
of Central Indiana.

14. Sharlee Lyons graduated from Taylor University with a BS in English
Education and from Ball State University with a MA in Student Personnel
Administration in Higher Education.
Sharlee is a student success professional and teacher at heart. She served
as a corporate trainer at Brightpoint, Inc. and was the Training Manger
at Purdue Federal Credit Union. After leaving the credit union, Sharlee
founded and The People Business, Inc., her own training and consulting
firm. She served as the Director of Public Relations and Marketing at The
United Way of Greater Lafayette for 3 years and has worked with students
at Huntington University and Purdue University. She joined the Krannert
staff in June 2014 and works with undergraduate and graduate students
and staff on personal and professional leadership development.
Her mission in life is to be an encouragement to others and help them
realize their strengths and potential.
12
GUEST SPEAKER
Sharlee Lyons
Purdue University, Krannart School of Management
Amber is an Assistant Director for Undergraduate Career Services in
the Krannert Professional Development Center (KPDC). She is a proud
Purdue alumna, receiving her BA in Psychology in 2010. Prior to her role at
Krannert, Amber spent 3 years working in Human Resources, with a primary
focus in recruiting and staffing.
In her current role, Amber supports both corporate and student
development. She enjoys building relationships with the students as well as
with employers at they seek to recruit Krannert students.
Amber has been the advisor for WIB since the Spring 2014, and thoroughly
enjoys working with this incredible group of women.
GUEST SPEAKER
Amber Perkins
Assist. Dir. for Undergraduate Career Services in the KPDC

15. 13
As the U.S. Small Business Administration’s
assistant administrator for women’s business
ownership, Erin Andrew is the director of the
SBA’s Office of Women’s Business Ownership.
She oversees the agency’s efforts to promote
the growth of women-owned businesses through
advocacy and programs that provide business
training and counseling, access to credit and
capital, and multiple business and networking
opportunities.
Andrew manages a nationwide network of
women’s business centers that provide training,
counseling and mentoring to hundreds of
thousands of entrepreneurs in every state and
two U.S. territories. Her office also works with
representatives in every SBA district office to
oversee operations of the women’s business
centers and to coordinate services for women
entrepreneurs.
GUEST SPEAKER
ERIN ANDREW
Small Business Administration, Dir. of Innovation Clusters & Skills Initiatives
Most recently, Andrew served as director of the
Innovation Clusters and Skills Initiatives in the
SBA’s Office of Entrepreneurial Development,
which works to meet the counseling and
training needs of America’s small businesses.
She focused on supporting entrepreneurship
skills initiatives, regional innovation clusters,
and entrepreneurship training for America’s
transitioning military service members, women,
youth and 50+ Americans.
Prior to her work at the SBA, Andrew was a
senior policy analyst at the National Governors
Association, focusing on workforce and
economic-development issues. She has held
positions at different levels of government,
including working in the Governor of Iowa’s
Office as a policy advisor on economic
development and workforce-development
issues; and at a local/regional development
authority in Pittsburgh, PA. She was also a
senior consultant at Booz Allen Hamilton,
where she counseled federal agencies on
organizational change strategies and enterprise
architecture.
Andrew holds a B.S. in business administration
and ethics, and an M.S. in public policy and
management, both from Carnegie Mellon
University.

16. 14
NOTES
“Don’t be intimidated by what you don’t know. That can be your
greatest strength and ensure that you do things differently from
everyone else.”
Sara Blakely, Founder of Spanx

17. NOTES
15
“Option A is not available. So let’s kick the sh** out of option B.”
Sheryl Sandberg, COO of Facebook

18. NOTES
16
“Dear optimist, pessimist, and realist -- while you guys were busy ar-
guing about the glass of wine, I drank it! Sincerely, the opportunist!”
Lori Greiner, Inventor, QVC Host and ‘Shark Tank’ Investor

19. NOTES
17
“We need to accept that we won’t always make the right decisions,
that we’ll screw up royally sometimes -- understanding that failure
is not the opposite of success, it’s part of success.”
Arianna Huffington, Editor-In-Chief of the Huffington Post

20. 18
NOTES
“If we can learn to deal with our discomfort and just relax into it
we’ll have a better life.”
Mellody Hobson, Ariel Investments

21. NOTES
19
“The difference between successful people and others is how long
they spend time feeling sorry for themselves.”
Barbara Corcoran, Real Estate Magnate and ‘Shark Tank’ investor

22. THANK YOU
Purdue University Women in Business
would like to thank everyone who was a
part of our 7th Annual Conference.
We hope you enjoyed this event as much as
we enjoyed creating it. This day would not
have been possible without our inspiring
and dedicated speakers who worked to
deliver stellar perspectives on different
topics. We would also like to thank our
generous sponsors who support Purdue
and women initiatives continuously. Purdue
University Women in Business would
also like to thank our members for their
relentless vision and hard work.
Thank you for joining us today. We hope
to leave you with new perspectives, more
inspiration, and the tools needed to turn
your dreams into reality.
20

23. 21
SPONSORS 20167 T H A N N U A L P U R D U E U N I V E R S I T Y W O M E N I N B U S I N E S S C O N F E R E N C E
GOLD SPONORSHIP
SILVER SPONSORSHIP
BRONZE SPONSORHSIP
LAYOUT & DESIGN BY AXIOM
SEEK MORE AT DESIGNBYAXIOM.COM