The Internet has fundamentally changed the way people find, discover, share, shop, and connect. Learn how the media landscape has changed through the years with the evolution of technology and the internet, and how businesses can effectively adapt their marketing strategy based on the ways people consume information. This was presented on February 26, 2014 at the Fenton, Michigan, Chamber of Commerce Lunch & Learn seminar.

1. The Changing Media Landscape
By Ryan Litwiller

2. Agenda: Exploring 4 Elements of the
Changing Media Landscape
• Media Fragmentation – Shift in Attention
• Multiple Screens – Shift in Technology
• Zero Moment of Truth – Shift in Search
• Everyone Has a Voice – Shift in Communication
SHIFT HAPPENS

3. We’ve Come a Long Way Since the
Printing Press

4. Media Fragmentation – Attention Shift
The Internet has
fundamentally
changed the way
people find,
discover, share,
shop, and connect

5. Are we getting in front of the
right people, effectively?

6. Multiple Screens – Technology Shift
Source: Google: The New Multi-Screen World 2012

7. Are our websites mobile responsive?

8. Zero Moment of Truth – Search Shift

9. Local Fenton Searches
Keyword
Avg. Monthly Searches
fenton house fenton mi
880
weather fenton mi
720
fenton hotel
720
the laundry fenton mi
590
crust fenton mi
390
sagebrush fenton mi
390
spoonz fenton mi
260
city of fenton mi
260
fenton michigan weather
210
applefest fenton mi
140
fenton township mi
90
fenton mi schools
90
where is fenton michigan
90
fenton mi library
70
fenton michigan news
50
the rock fenton mi
20

10. Are we making
it easy for
people to find
us?

11. Everyone Has a Voice – Communication
Shift
Social media has made it easy for people to talk about
your business, sharing both the good and the bad

12. Are we really
listening and
engaging with
customers?

13. The Internet has fundamentally changed
the way people find, discover, share,
shop, and connect
Have we evolved as marketers?

14. Questions?
Ryan Litwiller
810.429.3639
rlitwill@mlive.com
Twitter:
@RyanLitwiller