3. • Global network of people
• Scalable ideas
• Founders need to be skilled
US$40k Grant, No Equity.
4. “Bringing the startup
community together offline,
getting user feedback and
generating buzz are exactly
what NY’s tech community
needs to do so it can continue
to grow and thrive. ”
~ Harrison Weber
TNW editor, New York office
5. “There is no better
feedback in the world
than hearing right from
your target”
Jared O’Toole
Under30ceo NYC editor
14. First things First
Globally 923 MILLION people
search the term “Google” on
Google each month
What happens when they search for you?
15. 3 things you need to focus on
1) Getting people to the door
2) Getting them to the AHA moment!
3) Delivering product value
Credit: Chamath Palihapitiya
16.
17. Another 3 things you should know
• Of course people have problems
(problem hypothesis)
• Sure, everyone will use it
(customer hypothesis)
• I’m smart, my product is exactly what the
world needs
(product validation)
34. How Brand Yourself accidentally went viral
with one feature
• Picked up by Mashable (14k shares)
• Total 60K signups
• Conversion on homepage optimized (From 8%
- 30%)
• Proactively pitched media
Read: http://www.growhack.com/2012/10/17/how-brandyourself-unexpectedly-
got-60k-users-in-60-hours/
35. Anatomy of a site design
Source: http://blog.kissmetrics.com/landing-page-design-infographic/?wide=1
36. TEST TEST TEST
Source: Designing for social traction http://www.slideshare.net/bokardo/designing-
for-social-traction?from_search=4
50. Tips for pitching the press
1) Pick the right publication
2) Pitch only 1 feature
3) Focus the story on specifics
http://www.growhack.com/2012/10/17/how-brandyourself-unexpectedly-got-60k-
users-in-60-hours/
54. 6 Steps to growth
• 1. Track: Figure out what needs to be tracked. Track it.
• 2. Understand: Delve into the data to understand how people are using the
product.
• 3. Prioritize: Evaluate and prioritize the areas most likely to yield growth.
Sometimes they’ll be tweaks, sometimes they’ll be re-architected features,
sometimes they’ll be completely new features.
• 4. Design/Write: In the top area or two, design a few features that are likely to
yield growth. I emphasize writing because the words describing a product often
matter at least as much as any other characteristics.
• 5. Build: Code it up, push it out.
• 6. Measure: Gauge success of new features. GOTO 1, 2, or 3, adjusting strategy
based on the results.
• Then every week or two, we’d run through steps 2-6: finding a problem area,
brainstorming and designing possible improvements, building, and measuring the
results
From: http://numeratechoir.com/six-steps-to-growth-what-i-learned-as-500-startups-growth-hacker-in-
residence/
61. Link: Designing for social traction http://www.slideshare.net/bokardo/designing-for-social-
traction?from_search=4
62. Keith Rabois, the Former COO of Square
• First grow based on real value
• Growth hacking is an
observational science
• Feature design is the new
marketing
63. I’ve got a product idea, now what?
Ryan Lou
Founder, Krawst
Tweet: @RyanLou
Notes de l'éditeur
At one point PayPal was not a default payment option on Ebay. In fact, PayPal was actually quite hard to use as a seller. However, the team at PayPal noticed that this wasn’t stopping select eBay sellers from trying to make it work all on their own.eBay sellers were doing everything from writing text in their listings asking people to “please pay me with PayPal” to copying the PayPal logo using custom HTML to add it to their listings. The initial reaction of PayPal executives was to stop this practice because PayPal sellers weren’t their target market. However, with some smart thinking the team realized that this might just be a big market for them to explore.The team at PayPal did a test and made it possible to automatically add a PayPal button to each eBay listing. By watching what their existing customers were doing they were able to quickly hack their growth. PayPal quickly became included in the vast majority of eBay listings but this wouldn’t have been possible if people hadn’t observed the trend and hacked it first.
When I joined Twitter, we had an interesting puzzle. Many many users were hearing about Twitter each day from press, blogs, their friends and were signing up. But none of them stuck around. Typical marketing efforts in the past would have been to use email newsletters to bring users back, or spend money on display retargeting. But instead we invested in the product. We dug in and tried to learn what the "aha" moment was for a new user and then rebuilt our entire new user experience to engineer that more quickly. It turned out that if you manually selected and followed at least 5-10 Twitter accounts in your first day on Twitter, you were much more likely to become a long term user, since you had chosen things that interested you. And if we helped someone you know follow you back, then even better. As we kept tweaking the features to focus on helping users achieve these things, our retention dramatically rose.