1. PSYCO 241 Social Psychology
Chapter 4: Understanding Others (1)
Takahiko Masuda, Ph.D
Department of Psychology
University of Alberta
PSYCO 241, Masuda 1
3. Today’s Plan
• Why do Social
Psychologists Study
Causal Attribution?
PSYCO 241, Masuda 2
4. Today’s Plan
• Why do Social
Psychologists Study
Causal Attribution?
• Common Sense
Psychology
PSYCO 241, Masuda 2
5. Today’s Plan
• Why do Social
Psychologists Study
Causal Attribution?
• Common Sense
Psychology
• The Process of Causal
Attribution
PSYCO 241, Masuda 2
6. Today’s Plan
• Why do Social
Psychologists Study
Causal Attribution?
• Common Sense
Psychology
• The Process of Causal
Attribution
• Error and Biases in
Attribution
PSYCO 241, Masuda 2
7. Why Social Psychologists Study
Attribution
attribution - linking a cause to an instance of behavior
- one’s own or that of other people
1. The Pervasiveness and Importance of Attribution
2. Explanatory Style and Attribution
Explanatory style - a person’s habitual way of
explaining events, typically assessed along three
dimensions: internal/external, stable/unstable,
and global/specific.
PSYCO 241, Masuda 3
8. Explanation Styles
• If you attribute all positive experiences to
external/unstable and specific factors,
and all negative experiences to internal / Chris Peterson
@ Michigan
external/ and global factors, you will be
very pessimistic.
• If you attribute all positive experiences to
internal/stable/ and ______ factors, and
all negative experiences to ______/
_______/ and ______ factors, you will be Martin Seligman
@ Princeton
very optimistic
PSYCO 241, Masuda 4
19. The Processes of Causal Attribution
1. Attribution and Single-Instance Observation
2. Attribution and Covariation
3. Attribution and Imagining an Alternate Chain of
Events
PSYCO 241, Masuda 8
20. 1. Attribution and Single-Instance
Observation
Discounting principle - idea that we should assign
reduced weight to a particular cause of behaviour if
there are other plausible causes that might have
produced it
Contextual Factor Intention
Augmentation principle - idea that we should assign
greater weight to a particular cause of behaviour if
there are other causes present that normally would
produce the opposite outcome.
Contextual Factor Intention
PSYCO 241, Masuda 9
22. 2. Attribution and Covariation
Covariation Principle –
idea that we should attribute
behavior to potential causes
that co-occur with the
behavior
Harold Kelly
PSYCO 241, Masuda 11
23. 3 types of covariation information
• Consensus: What most people would do in
a given situation
• Distinctiveness: What an individual does in
different situations
• Consistency: What an individual does in a
given situation on different occasions.
PSYCO 241, Masuda 12
25. Is Richard Gere Clumsy?
Richard Gere mistakenly stepped on Jeniffer
Lopez’s feet…
• Consensus: Do most people step on their
partner’s feet when they dance?
• Distinctiveness: Does Richard Gere step on
other’s feet in different situations?
• Consistency:Does Richard Gere step on his
partner’s feet next time when they dance?
PSYCO 241, Masuda 14
26. Internal vs. External Attributions
Internal Attribution: Attributing the causes of
one’s behavior to the person’s personality, skill,
talent, and abilities (e.g. Richard Gere is
clumsy!)
External Attribution: Attributing the causes of
one’s behavior to situational factors (e.g.
Dancing is very difficult!)
PSYCO 241, Masuda 15
28. 3. Attribution and Imagining an
Alternate Chain of Events
counterfactual thoughts - thoughts of what might
have, could have, or should have happened “if
only” something had been done differently
WO/Wine Sauce
W/Wine Sauce
W/ Wine Sauce
Her Decision…
An Alternative Decision
PSYCO 241, Masuda 17
30. Olympic Athletes’
Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
Silver medalists were less happy than the bronze
medalists
Goal
PSYCO 241, Masuda 19
31. Olympic Athletes’
Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
Silver medalists were less happy than the bronze
medalists
I win!
Goal
PSYCO 241, Masuda 19
32. Olympic Athletes’
Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
Silver medalists were less happy than the bronze
medalists
I failed to
get a gold
Medal!
I win!
Goal
PSYCO 241, Masuda 19
33. Olympic Athletes’
Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
Silver medalists were less happy than the bronze
medalists
OK. I failed to
I could be get a gold
a medalist! Medal!
I win!
Goal
PSYCO 241, Masuda 19
34. Olympic Athletes’
Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
Silver medalists were less happy than the bronze
medalists
OK. I failed to
I could be get a gold
a medalist! Medal!
I win!
…
Goal
PSYCO 241, Masuda 19
36. Errors and Biases in Attribution
1. The Self-Serving Bias
2. The Actor-Observer Effect
3. The False-consensus effect
4. The Fundamental Attribution
Lee Ross
Error
Richard Nisbett
PSYCO 241, Masuda 21
37. 1. The Self-Serving Bias
Tendency to attribute failure and other bad events
to external circumstances, and attribute
success and other good events to oneself
Grade Grade
A+ D-
PSYCO 241, Masuda 22
38. 1. The Self-Serving Bias
Tendency to attribute failure and other bad events
to external circumstances, and attribute
success and other good events to oneself
I made it, I
am smart
Grade Grade
A+ D-
PSYCO 241, Masuda 22
39. 1. The Self-Serving Bias
Tendency to attribute failure and other bad events
to external circumstances, and attribute
success and other good events to oneself
I am
I made it, I smart. But
am smart the exam
is too
difficult
Grade Grade
A+ D-
PSYCO 241, Masuda 22
40. 2. The Actor-Observer Difference in
Causal Attributions
Differences in attribution based on who is making
the causal assessment: the actor (who is relatively
disposed to make situational attributions) or the
observer (who is relatively disposed to make
dispositional attributions)
Richard Nisbett Edward Jones
@ Michigan PSYCO 241, Masuda @ Duke 23
41. An actor’s vs. an Observer’s
Point of View
Actor’s Point of View Observer’s Point of View
PSYCO 241, Masuda 24
42. An actor’s vs. an Observer’s
Point of View
Actor’s Point of View Observer’s Point of View
PSYCO 241, Masuda 24
43. An actor’s vs. an Observer’s
Point of View
Actor’s Point of View Observer’s Point of View
I am
surrounded
by
situations
PSYCO 241, Masuda 24
44. An actor’s vs. an Observer’s
Point of View
Actor’s Point of View Observer’s Point of View
I am
surrounded
by
situations
PSYCO 241, Masuda 24
45. An actor’s vs. an Observer’s
Point of View
Actor’s Point of View Observer’s Point of View
The person
I am is the center
surrounded of this event
by
situations
PSYCO 241, Masuda 24
46. Processes that give rise to the Actor-
Observer Effect
1. Assumptions about what it is that needs
explaining can vary for actors and observers
2. The perceptual salience of the actor and the
surrounding situation is different for the actor and
the observer
3. Actors and observers differ in the amount and
kind of information that they have about the actor
and the actor’s behavior
PSYCO 241, Masuda 25
47. 3. False-Consensus Effect
Tendency for people to think that their behavior (as
well as their attitudes, values, or responses more
generally) is relatively common
e.g., Participants who agree with wearing a large sandwitch-board. >
63% would do so..
Participants who refused to ware the board >23% would do so …
PSYCO 241, Masuda 26
48. False-Consensus Effect: Actual Results
• About half of the participants agreed with
wearing the sandwich board.
• Our causal attribution is strongly biased by
our own behavior and attitude.
PSYCO 241, Masuda 27
49. 4. The Fundamental Attribution Error
Tendency to believe that a behaviour is due to a
person’s disposition rather than the situation in
which the person finds himself
PSYCO 241, Masuda 28
50. Empirical Research: Free Essay
Castro is a
great leader
Pro-Castro Essay
Castro is a
dangerous
leader
Anti-Castro Essay
PSYCO 241, Masuda 29
51. Empirical Research: Free Essay
This person thinks
Castro is a
“Castro is a
great leader great leader”
Pro-Castro Essay
Castro is a
dangerous
leader
Anti-Castro Essay
PSYCO 241, Masuda 29
52. Empirical Research: Free Essay
This person thinks
Castro is a
“Castro is a
great leader great leader”
Pro-Castro Essay
Castro is a This person thinks
dangerous “Castro is a
leader dangerous leader”
Anti-Castro Essay
PSYCO 241, Masuda 29
53. Empirical Research:
Request to Forced Essay
support
Castro
Castro is a
great leader
Pro-Castro Essay
Request to
criticize
Castro Castro is a
dangerous
leader
Anti-Castro Essay
PSYCO 241, Masuda 30
54. Empirical Research:
Request to Forced Essay
support
Castro
Castro is a ????
great leader
Pro-Castro Essay
Request to
criticize
Castro Castro is a
dangerous
leader
Anti-Castro Essay
PSYCO 241, Masuda 30
55. Empirical Research:
Request to Forced Essay
support
Castro
Castro is a ????
great leader
Pro-Castro Essay
Request to
criticize
Castro Castro is a ????
dangerous
leader
Anti-Castro Essay
PSYCO 241, Masuda 30
57. Can we reduce FAE?
• Snider & Jones (1974) asked
participants to experience
situational constraints
• Participants were likely aware of the
fact that the content in one’s essay Mark Snider
can be completely incongruent with @ Minnesota
their true attitude towards the target
issue.
• But the error was very robust.
Edward Jones
PSYCO 241, Masuda 32
58. The Induced Choice Paradigm
The Respondent
The Inducer
Option 1 Option 2
Statements Stetements
of Of
Altruistic Selfish
Behavior Behavior Dan Gilbert
PSYCO 241, Masuda 33
59. The Induced Choice Paradigm
Please
read option
1
The Respondent
The Inducer
Option 1 Option 2
Statements Stetements
of Of
Altruistic Selfish
Behavior Behavior Dan Gilbert
PSYCO 241, Masuda 33
60. The Induced Choice Paradigm
Please
read option
1
The Respondent
The Inducer
Option 1 Option 2 I an willing
Statements Stetements to help
of Of others!
Altruistic Selfish
Behavior Behavior Dan Gilbert
PSYCO 241, Masuda 33
61. The Induced Choice Paradigm
Please The responder
read option must be altruistic
1
The Respondent
The Inducer
Option 1 Option 2 I an willing
Statements Stetements to help
of Of others!
Altruistic Selfish
Behavior Behavior Dan Gilbert
PSYCO 241, Masuda 33
63. The Questioner vs. Contestant
Paradigm
Am I smarter The observer
than the Who is smarter?
contestant?
The contestant
Question 1
Lee Ross
Answer 1 @ Stanford
The questioner
Am I smarter than
the
questioner?
PSYCO 241, Masuda 35
65. Causes of the Fundamental
Attribution Error
1. Dispositional inferences can be comforting
2. People tend to attribute behavior to
dispositions (they are motivated to do this)
just-world hypothesis – people get what they
deserve
3. People are more salient causes than situations
4. Behavioral information is considered first,
before situational factors
5. Because the behavioral (personality)
characterization is rather automatic, it is
incorruptible (hard to reverse).
PSYCO 241, Masuda 37
68. Taka’s Thoughts
• Are there any cultural
variations in socio-
cognitive biases?
• If so, what are the causes
of the cultural differences
in cognitive biases?
PSYCO 241, Masuda 40
69. Summary of Today’s Lecture
• Interpretation of human behavior is different from
that of physical movement. You need to take into
account both internal and external factors
• Human attribution processes are not accurate.
There are various cognitive biases such as self-
serving bias, fundamental attribution error, the
actor-observer effect, and the false consensus
effect
PSYCO 241, Masuda 41
Notes de l'éditeur
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Asked participants of 6 possible causes of 6 negative experiences and 6 positive experiences - Turned out to be 3 dimensional\nThe amount of possibility of the experience happening again in the future (i.e. car accident) - stable/unstable.\nP\n
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When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
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The key factor was to be sociable = extraverted was told to one group.\nThe key factor was to be able to be alone in isolation = introverted was told to the other group.\n\n
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Because of her allergy to the wine - she died. Others would think of the alternative dish w/o wine sauce\n
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Silver medalists are more focussed on how things they could have done differently to get gold.\n
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Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
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Observer was far more biased and thought the questioner was smarter than the contestant. \n