SlideShare une entreprise Scribd logo
1  sur  69
PSYCO 241 Social Psychology
  Chapter 4: Understanding Others (1)

      Takahiko Masuda, Ph.D
     Department of Psychology
       University of Alberta

              PSYCO 241, Masuda         1
Today’s Plan




  PSYCO 241, Masuda   2
Today’s Plan
• Why do Social
  Psychologists Study
  Causal Attribution?




                  PSYCO 241, Masuda   2
Today’s Plan
• Why do Social
  Psychologists Study
  Causal Attribution?
• Common Sense
  Psychology




                  PSYCO 241, Masuda   2
Today’s Plan
• Why do Social
  Psychologists Study
  Causal Attribution?
• Common Sense
  Psychology
• The Process of Causal
  Attribution




                  PSYCO 241, Masuda   2
Today’s Plan
• Why do Social
  Psychologists Study
  Causal Attribution?
• Common Sense
  Psychology
• The Process of Causal
  Attribution
• Error and Biases in
  Attribution

                  PSYCO 241, Masuda   2
Why Social Psychologists Study
          Attribution
attribution - linking a cause to an instance of behavior
   - one’s own or that of other people

1. The Pervasiveness and Importance of Attribution
2. Explanatory Style and Attribution
Explanatory style - a person’s habitual way of
   explaining events, typically assessed along three
   dimensions: internal/external, stable/unstable,
   and global/specific.

                     PSYCO 241, Masuda              3
Explanation Styles
• If you attribute all positive experiences to
  external/unstable and specific factors,
  and all negative experiences to internal /     Chris Peterson
                                                  @ Michigan
  external/ and global factors, you will be
  very pessimistic.
• If you attribute all positive experiences to
  internal/stable/ and ______ factors, and
  all negative experiences to ______/
  _______/ and ______ factors, you will be       Martin Seligman
                                                  @ Princeton
  very optimistic

                      PSYCO 241, Masuda                   4
PSYCO 241, Masuda   5
Common Sense Psychology:
    Physical World




                            Fritz Heider




        PSYCO 241, Masuda                  6
Common Sense Psychology:
    Physical World




                            Fritz Heider




        PSYCO 241, Masuda                  6
Common Sense Psychology:
    Physical World




                            Fritz Heider




        PSYCO 241, Masuda                  6
Common Sense Psychology:
    Physical World




                            Fritz Heider




        PSYCO 241, Masuda                  6
Common Sense Psychology:
   Psychological World




        PSYCO 241, Masuda   7
Common Sense Psychology:
   Psychological World




        PSYCO 241, Masuda   7
Common Sense Psychology:
   Psychological World




        PSYCO 241, Masuda   7
Common Sense Psychology:
   Psychological World




        PSYCO 241, Masuda   7
Common Sense Psychology:
   Psychological World




        PSYCO 241, Masuda   7
The Processes of Causal Attribution

1. Attribution and Single-Instance Observation
2. Attribution and Covariation
3. Attribution and Imagining an Alternate Chain of
   Events




                   PSYCO 241, Masuda                 8
1. Attribution and Single-Instance
                 Observation
Discounting principle - idea that we should assign
   reduced weight to a particular cause of behaviour if
   there are other plausible causes that might have
   produced it

                 Contextual Factor                         Intention


Augmentation principle - idea that we should assign
   greater weight to a particular cause of behaviour if
   there are other causes present that normally would
   produce the opposite outcome.
       Contextual Factor                       Intention

                           PSYCO 241, Masuda                           9
PSYCO 241, Masuda   10
2. Attribution and Covariation

Covariation Principle –
idea that we should attribute
behavior to potential causes
that co-occur with the
behavior


                                        Harold Kelly




                    PSYCO 241, Masuda                  11
3 types of covariation information
 • Consensus: What most people would do in
 a given situation


 • Distinctiveness: What an individual does in
 different situations


 • Consistency: What an individual does in a
 given situation on different occasions.


                 PSYCO 241, Masuda               12
Shall We Dance?




    PSYCO 241, Masuda   13
Is Richard Gere Clumsy?
Richard Gere mistakenly stepped on Jeniffer
    Lopez’s feet…
• Consensus: Do most people step on their
    partner’s feet when they dance?
• Distinctiveness: Does Richard Gere step on
    other’s feet in different situations?
• Consistency:Does Richard Gere step on his
    partner’s feet next time when they dance?


                   PSYCO 241, Masuda            14
Internal vs. External Attributions
Internal Attribution: Attributing the causes of
  one’s behavior to the person’s personality, skill,
  talent, and abilities (e.g. Richard Gere is
  clumsy!)

External Attribution: Attributing the causes of
  one’s behavior to situational factors (e.g.
  Dancing is very difficult!)



                     PSYCO 241, Masuda                 15
PSYCO 241, Masuda   16
3. Attribution and Imagining an
         Alternate Chain of Events
counterfactual thoughts - thoughts of what might
   have, could have, or should have happened “if
   only” something had been done differently


                                            WO/Wine Sauce


       W/Wine Sauce

                                             W/ Wine Sauce
        Her Decision…
                                      An Alternative Decision
                        PSYCO 241, Masuda                       17
PSYCO 241, Masuda   18
Olympic Athletes’
            Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
 Silver medalists were less happy than the bronze
 medalists




                                                    Goal
                      PSYCO 241, Masuda              19
Olympic Athletes’
            Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
 Silver medalists were less happy than the bronze
 medalists


                                                    I win!



                                                    Goal
                      PSYCO 241, Masuda              19
Olympic Athletes’
            Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
 Silver medalists were less happy than the bronze
 medalists
                                          I failed to
                                          get a gold
                                            Medal!
                                                        I win!



                                                        Goal
                      PSYCO 241, Masuda                  19
Olympic Athletes’
            Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
 Silver medalists were less happy than the bronze
 medalists
                      OK.                  I failed to
                   I could be              get a gold
                   a medalist!               Medal!
                                                         I win!



                                                         Goal
                       PSYCO 241, Masuda                  19
Olympic Athletes’
            Emotional Reaction
Emotional Amplification - a ratcheting up of an
emotional reaction to an event that is proportional to
how easy it is to imagine the event not happening
 Silver medalists were less happy than the bronze
 medalists
                      OK.                  I failed to
                   I could be              get a gold
                   a medalist!               Medal!
                                                         I win!
 …


                                                         Goal
                       PSYCO 241, Masuda                  19
PSYCO 241, Masuda   20
Errors and Biases in Attribution
1. The Self-Serving Bias
2. The Actor-Observer Effect
3. The False-consensus effect
4. The Fundamental Attribution
                                          Lee Ross
   Error




                                       Richard Nisbett
                   PSYCO 241, Masuda                 21
1. The Self-Serving Bias

Tendency to attribute failure and other bad events
to external circumstances, and attribute
success and other good events to oneself




 Grade                                  Grade
  A+                                     D-




                    PSYCO 241, Masuda                22
1. The Self-Serving Bias

Tendency to attribute failure and other bad events
to external circumstances, and attribute
success and other good events to oneself

                  I made it, I
                   am smart



 Grade                                  Grade
  A+                                     D-




                    PSYCO 241, Masuda                22
1. The Self-Serving Bias

Tendency to attribute failure and other bad events
to external circumstances, and attribute
success and other good events to oneself
                                                   I am
                  I made it, I                  smart. But
                   am smart                     the exam
                                                  is too
                                                 difficult

 Grade                                  Grade
  A+                                     D-




                    PSYCO 241, Masuda                  22
2. The Actor-Observer Difference in
          Causal Attributions
Differences in attribution based on who is making
the causal assessment: the actor (who is relatively
disposed to make situational attributions) or the
observer (who is relatively disposed to make
dispositional attributions)




         Richard Nisbett                       Edward Jones
          @ Michigan       PSYCO 241, Masuda     @ Duke       23
An actor’s vs. an Observer’s
         Point of View
Actor’s Point of View                       Observer’s Point of View




                        PSYCO 241, Masuda                              24
An actor’s vs. an Observer’s
         Point of View
Actor’s Point of View                       Observer’s Point of View




                        PSYCO 241, Masuda                              24
An actor’s vs. an Observer’s
         Point of View
Actor’s Point of View                        Observer’s Point of View


                        I am
                    surrounded
                          by
                     situations




                         PSYCO 241, Masuda                              24
An actor’s vs. an Observer’s
         Point of View
Actor’s Point of View                        Observer’s Point of View


                        I am
                    surrounded
                          by
                     situations




                         PSYCO 241, Masuda                              24
An actor’s vs. an Observer’s
         Point of View
Actor’s Point of View                        Observer’s Point of View

                                                          The person
                        I am                             is the center
                    surrounded                           of this event
                          by
                     situations




                         PSYCO 241, Masuda                               24
Processes that give rise to the Actor-
         Observer Effect
1. Assumptions about what it is that needs
explaining can vary for actors and observers
2. The perceptual salience of the actor and the
surrounding situation is different for the actor and
the observer
3. Actors and observers differ in the amount and
kind of information that they have about the actor
and the actor’s behavior


                   PSYCO 241, Masuda               25
3. False-Consensus Effect
Tendency for people to think that their behavior (as
well as their attitudes, values, or responses more
generally) is relatively common

e.g., Participants who agree with wearing a large sandwitch-board. >
   63% would do so..

  Participants who refused to ware the board >23% would do so …




                            PSYCO 241, Masuda                     26
False-Consensus Effect: Actual Results

• About half of the participants agreed with
  wearing the sandwich board.
• Our causal attribution is strongly biased by
  our own behavior and attitude.




                  PSYCO 241, Masuda          27
4. The Fundamental Attribution Error

Tendency to believe that a behaviour is due to a
person’s disposition rather than the situation in
which the person finds himself




                    PSYCO 241, Masuda               28
Empirical Research: Free Essay

     Castro is a
     great leader


     Pro-Castro Essay



      Castro is a
      dangerous
        leader

     Anti-Castro Essay


                    PSYCO 241, Masuda   29
Empirical Research: Free Essay
                                        This person thinks
     Castro is a
                                          “Castro is a
     great leader                         great leader”


     Pro-Castro Essay



      Castro is a
      dangerous
        leader

     Anti-Castro Essay


                    PSYCO 241, Masuda                     29
Empirical Research: Free Essay
                                        This person thinks
     Castro is a
                                           “Castro is a
     great leader                          great leader”


     Pro-Castro Essay



      Castro is a                       This person thinks
      dangerous                         “Castro is a
        leader                          dangerous leader”


     Anti-Castro Essay


                    PSYCO 241, Masuda                       29
Empirical Research:
Request to     Forced Essay
 support
 Castro

              Castro is a
              great leader


              Pro-Castro Essay
Request to
 criticize
 Castro         Castro is a
                dangerous
                  leader


             Anti-Castro Essay
                        PSYCO 241, Masuda   30
Empirical Research:
Request to     Forced Essay
 support
 Castro

              Castro is a                   ????
              great leader


              Pro-Castro Essay
Request to
 criticize
 Castro         Castro is a
                dangerous
                  leader


             Anti-Castro Essay
                        PSYCO 241, Masuda          30
Empirical Research:
Request to     Forced Essay
 support
 Castro

              Castro is a                   ????
              great leader


              Pro-Castro Essay
Request to
 criticize
 Castro         Castro is a                 ????
                dangerous
                  leader


             Anti-Castro Essay
                        PSYCO 241, Masuda          30
PSYCO 241, Masuda   31
Can we reduce FAE?
• Snider & Jones (1974) asked
  participants to experience
  situational constraints
• Participants were likely aware of the
  fact that the content in one’s essay     Mark Snider
  can be completely incongruent with       @ Minnesota

  their true attitude towards the target
  issue.
• But the error was very robust.

                                           Edward Jones
                     PSYCO 241, Masuda               32
The Induced Choice Paradigm



     The Respondent




                                The Inducer

 Option 1      Option 2
Statements    Stetements
     of           Of
 Altruistic     Selfish
 Behavior      Behavior                        Dan Gilbert


                           PSYCO 241, Masuda                 33
The Induced Choice Paradigm

                      Please
                      read option
                      1
     The Respondent




                                         The Inducer

 Option 1      Option 2
Statements    Stetements
     of           Of
 Altruistic     Selfish
 Behavior      Behavior                                 Dan Gilbert


                                    PSYCO 241, Masuda                 33
The Induced Choice Paradigm

                      Please
                      read option
                      1
     The Respondent




                                         The Inducer

 Option 1      Option 2       I an willing
Statements    Stetements      to help
     of           Of          others!
 Altruistic     Selfish
 Behavior      Behavior                                 Dan Gilbert


                                    PSYCO 241, Masuda                 33
The Induced Choice Paradigm

                      Please                 The responder
                      read option            must be altruistic
                      1
     The Respondent




                                         The Inducer

 Option 1      Option 2       I an willing
Statements    Stetements      to help
     of           Of          others!
 Altruistic     Selfish
 Behavior      Behavior                                           Dan Gilbert


                                    PSYCO 241, Masuda                           33
PSYCO 241, Masuda   34
The Questioner vs. Contestant
                 Paradigm
Am I smarter     The observer
than the                          Who is smarter?
contestant?




                                  The contestant
                 Question 1


                                                                      Lee Ross
                 Answer 1                                             @ Stanford
The questioner
                                                  Am I smarter than
                                                  the
                                                  questioner?

                              PSYCO 241, Masuda                                35
PSYCO 241, Masuda   36
Causes of the Fundamental
            Attribution Error
1. Dispositional inferences can be comforting
2. People tend to attribute behavior to
  dispositions (they are motivated to do this)
      just-world hypothesis – people get what they
  deserve
3. People are more salient causes than situations
4. Behavioral information is considered first,
  before situational factors
5. Because the behavioral (personality)
  characterization is rather automatic, it is
  incorruptible (hard to reverse).
                    PSYCO 241, Masuda            37
PSYCO 241, Masuda   38
PSYCO 241, Masuda   39
Taka’s Thoughts
• Are there any cultural
  variations in socio-
  cognitive biases?
• If so, what are the causes
  of the cultural differences
  in cognitive biases?



                   PSYCO 241, Masuda   40
Summary of Today’s Lecture
• Interpretation of human behavior is different from
  that of physical movement. You need to take into
  account both internal and external factors
• Human attribution processes are not accurate.
  There are various cognitive biases such as self-
  serving bias, fundamental attribution error, the
  actor-observer effect, and the false consensus
  effect



                    PSYCO 241, Masuda             41

Contenu connexe

Dernier

Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 

Dernier (20)

Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 

En vedette

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 

En vedette (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Psyco241 ch4(1)understanding others2012wclass

  • 1. PSYCO 241 Social Psychology Chapter 4: Understanding Others (1) Takahiko Masuda, Ph.D Department of Psychology University of Alberta PSYCO 241, Masuda 1
  • 2. Today’s Plan PSYCO 241, Masuda 2
  • 3. Today’s Plan • Why do Social Psychologists Study Causal Attribution? PSYCO 241, Masuda 2
  • 4. Today’s Plan • Why do Social Psychologists Study Causal Attribution? • Common Sense Psychology PSYCO 241, Masuda 2
  • 5. Today’s Plan • Why do Social Psychologists Study Causal Attribution? • Common Sense Psychology • The Process of Causal Attribution PSYCO 241, Masuda 2
  • 6. Today’s Plan • Why do Social Psychologists Study Causal Attribution? • Common Sense Psychology • The Process of Causal Attribution • Error and Biases in Attribution PSYCO 241, Masuda 2
  • 7. Why Social Psychologists Study Attribution attribution - linking a cause to an instance of behavior - one’s own or that of other people 1. The Pervasiveness and Importance of Attribution 2. Explanatory Style and Attribution Explanatory style - a person’s habitual way of explaining events, typically assessed along three dimensions: internal/external, stable/unstable, and global/specific. PSYCO 241, Masuda 3
  • 8. Explanation Styles • If you attribute all positive experiences to external/unstable and specific factors, and all negative experiences to internal / Chris Peterson @ Michigan external/ and global factors, you will be very pessimistic. • If you attribute all positive experiences to internal/stable/ and ______ factors, and all negative experiences to ______/ _______/ and ______ factors, you will be Martin Seligman @ Princeton very optimistic PSYCO 241, Masuda 4
  • 10. Common Sense Psychology: Physical World Fritz Heider PSYCO 241, Masuda 6
  • 11. Common Sense Psychology: Physical World Fritz Heider PSYCO 241, Masuda 6
  • 12. Common Sense Psychology: Physical World Fritz Heider PSYCO 241, Masuda 6
  • 13. Common Sense Psychology: Physical World Fritz Heider PSYCO 241, Masuda 6
  • 14. Common Sense Psychology: Psychological World PSYCO 241, Masuda 7
  • 15. Common Sense Psychology: Psychological World PSYCO 241, Masuda 7
  • 16. Common Sense Psychology: Psychological World PSYCO 241, Masuda 7
  • 17. Common Sense Psychology: Psychological World PSYCO 241, Masuda 7
  • 18. Common Sense Psychology: Psychological World PSYCO 241, Masuda 7
  • 19. The Processes of Causal Attribution 1. Attribution and Single-Instance Observation 2. Attribution and Covariation 3. Attribution and Imagining an Alternate Chain of Events PSYCO 241, Masuda 8
  • 20. 1. Attribution and Single-Instance Observation Discounting principle - idea that we should assign reduced weight to a particular cause of behaviour if there are other plausible causes that might have produced it Contextual Factor Intention Augmentation principle - idea that we should assign greater weight to a particular cause of behaviour if there are other causes present that normally would produce the opposite outcome. Contextual Factor Intention PSYCO 241, Masuda 9
  • 22. 2. Attribution and Covariation Covariation Principle – idea that we should attribute behavior to potential causes that co-occur with the behavior Harold Kelly PSYCO 241, Masuda 11
  • 23. 3 types of covariation information • Consensus: What most people would do in a given situation • Distinctiveness: What an individual does in different situations • Consistency: What an individual does in a given situation on different occasions. PSYCO 241, Masuda 12
  • 24. Shall We Dance? PSYCO 241, Masuda 13
  • 25. Is Richard Gere Clumsy? Richard Gere mistakenly stepped on Jeniffer Lopez’s feet… • Consensus: Do most people step on their partner’s feet when they dance? • Distinctiveness: Does Richard Gere step on other’s feet in different situations? • Consistency:Does Richard Gere step on his partner’s feet next time when they dance? PSYCO 241, Masuda 14
  • 26. Internal vs. External Attributions Internal Attribution: Attributing the causes of one’s behavior to the person’s personality, skill, talent, and abilities (e.g. Richard Gere is clumsy!) External Attribution: Attributing the causes of one’s behavior to situational factors (e.g. Dancing is very difficult!) PSYCO 241, Masuda 15
  • 28. 3. Attribution and Imagining an Alternate Chain of Events counterfactual thoughts - thoughts of what might have, could have, or should have happened “if only” something had been done differently WO/Wine Sauce W/Wine Sauce W/ Wine Sauce Her Decision… An Alternative Decision PSYCO 241, Masuda 17
  • 30. Olympic Athletes’ Emotional Reaction Emotional Amplification - a ratcheting up of an emotional reaction to an event that is proportional to how easy it is to imagine the event not happening Silver medalists were less happy than the bronze medalists Goal PSYCO 241, Masuda 19
  • 31. Olympic Athletes’ Emotional Reaction Emotional Amplification - a ratcheting up of an emotional reaction to an event that is proportional to how easy it is to imagine the event not happening Silver medalists were less happy than the bronze medalists I win! Goal PSYCO 241, Masuda 19
  • 32. Olympic Athletes’ Emotional Reaction Emotional Amplification - a ratcheting up of an emotional reaction to an event that is proportional to how easy it is to imagine the event not happening Silver medalists were less happy than the bronze medalists I failed to get a gold Medal! I win! Goal PSYCO 241, Masuda 19
  • 33. Olympic Athletes’ Emotional Reaction Emotional Amplification - a ratcheting up of an emotional reaction to an event that is proportional to how easy it is to imagine the event not happening Silver medalists were less happy than the bronze medalists OK. I failed to I could be get a gold a medalist! Medal! I win! Goal PSYCO 241, Masuda 19
  • 34. Olympic Athletes’ Emotional Reaction Emotional Amplification - a ratcheting up of an emotional reaction to an event that is proportional to how easy it is to imagine the event not happening Silver medalists were less happy than the bronze medalists OK. I failed to I could be get a gold a medalist! Medal! I win! … Goal PSYCO 241, Masuda 19
  • 36. Errors and Biases in Attribution 1. The Self-Serving Bias 2. The Actor-Observer Effect 3. The False-consensus effect 4. The Fundamental Attribution Lee Ross Error Richard Nisbett PSYCO 241, Masuda 21
  • 37. 1. The Self-Serving Bias Tendency to attribute failure and other bad events to external circumstances, and attribute success and other good events to oneself Grade Grade A+ D- PSYCO 241, Masuda 22
  • 38. 1. The Self-Serving Bias Tendency to attribute failure and other bad events to external circumstances, and attribute success and other good events to oneself I made it, I am smart Grade Grade A+ D- PSYCO 241, Masuda 22
  • 39. 1. The Self-Serving Bias Tendency to attribute failure and other bad events to external circumstances, and attribute success and other good events to oneself I am I made it, I smart. But am smart the exam is too difficult Grade Grade A+ D- PSYCO 241, Masuda 22
  • 40. 2. The Actor-Observer Difference in Causal Attributions Differences in attribution based on who is making the causal assessment: the actor (who is relatively disposed to make situational attributions) or the observer (who is relatively disposed to make dispositional attributions) Richard Nisbett Edward Jones @ Michigan PSYCO 241, Masuda @ Duke 23
  • 41. An actor’s vs. an Observer’s Point of View Actor’s Point of View Observer’s Point of View PSYCO 241, Masuda 24
  • 42. An actor’s vs. an Observer’s Point of View Actor’s Point of View Observer’s Point of View PSYCO 241, Masuda 24
  • 43. An actor’s vs. an Observer’s Point of View Actor’s Point of View Observer’s Point of View I am surrounded by situations PSYCO 241, Masuda 24
  • 44. An actor’s vs. an Observer’s Point of View Actor’s Point of View Observer’s Point of View I am surrounded by situations PSYCO 241, Masuda 24
  • 45. An actor’s vs. an Observer’s Point of View Actor’s Point of View Observer’s Point of View The person I am is the center surrounded of this event by situations PSYCO 241, Masuda 24
  • 46. Processes that give rise to the Actor- Observer Effect 1. Assumptions about what it is that needs explaining can vary for actors and observers 2. The perceptual salience of the actor and the surrounding situation is different for the actor and the observer 3. Actors and observers differ in the amount and kind of information that they have about the actor and the actor’s behavior PSYCO 241, Masuda 25
  • 47. 3. False-Consensus Effect Tendency for people to think that their behavior (as well as their attitudes, values, or responses more generally) is relatively common e.g., Participants who agree with wearing a large sandwitch-board. > 63% would do so.. Participants who refused to ware the board >23% would do so … PSYCO 241, Masuda 26
  • 48. False-Consensus Effect: Actual Results • About half of the participants agreed with wearing the sandwich board. • Our causal attribution is strongly biased by our own behavior and attitude. PSYCO 241, Masuda 27
  • 49. 4. The Fundamental Attribution Error Tendency to believe that a behaviour is due to a person’s disposition rather than the situation in which the person finds himself PSYCO 241, Masuda 28
  • 50. Empirical Research: Free Essay Castro is a great leader Pro-Castro Essay Castro is a dangerous leader Anti-Castro Essay PSYCO 241, Masuda 29
  • 51. Empirical Research: Free Essay This person thinks Castro is a “Castro is a great leader great leader” Pro-Castro Essay Castro is a dangerous leader Anti-Castro Essay PSYCO 241, Masuda 29
  • 52. Empirical Research: Free Essay This person thinks Castro is a “Castro is a great leader great leader” Pro-Castro Essay Castro is a This person thinks dangerous “Castro is a leader dangerous leader” Anti-Castro Essay PSYCO 241, Masuda 29
  • 53. Empirical Research: Request to Forced Essay support Castro Castro is a great leader Pro-Castro Essay Request to criticize Castro Castro is a dangerous leader Anti-Castro Essay PSYCO 241, Masuda 30
  • 54. Empirical Research: Request to Forced Essay support Castro Castro is a ???? great leader Pro-Castro Essay Request to criticize Castro Castro is a dangerous leader Anti-Castro Essay PSYCO 241, Masuda 30
  • 55. Empirical Research: Request to Forced Essay support Castro Castro is a ???? great leader Pro-Castro Essay Request to criticize Castro Castro is a ???? dangerous leader Anti-Castro Essay PSYCO 241, Masuda 30
  • 57. Can we reduce FAE? • Snider & Jones (1974) asked participants to experience situational constraints • Participants were likely aware of the fact that the content in one’s essay Mark Snider can be completely incongruent with @ Minnesota their true attitude towards the target issue. • But the error was very robust. Edward Jones PSYCO 241, Masuda 32
  • 58. The Induced Choice Paradigm The Respondent The Inducer Option 1 Option 2 Statements Stetements of Of Altruistic Selfish Behavior Behavior Dan Gilbert PSYCO 241, Masuda 33
  • 59. The Induced Choice Paradigm Please read option 1 The Respondent The Inducer Option 1 Option 2 Statements Stetements of Of Altruistic Selfish Behavior Behavior Dan Gilbert PSYCO 241, Masuda 33
  • 60. The Induced Choice Paradigm Please read option 1 The Respondent The Inducer Option 1 Option 2 I an willing Statements Stetements to help of Of others! Altruistic Selfish Behavior Behavior Dan Gilbert PSYCO 241, Masuda 33
  • 61. The Induced Choice Paradigm Please The responder read option must be altruistic 1 The Respondent The Inducer Option 1 Option 2 I an willing Statements Stetements to help of Of others! Altruistic Selfish Behavior Behavior Dan Gilbert PSYCO 241, Masuda 33
  • 63. The Questioner vs. Contestant Paradigm Am I smarter The observer than the Who is smarter? contestant? The contestant Question 1 Lee Ross Answer 1 @ Stanford The questioner Am I smarter than the questioner? PSYCO 241, Masuda 35
  • 65. Causes of the Fundamental Attribution Error 1. Dispositional inferences can be comforting 2. People tend to attribute behavior to dispositions (they are motivated to do this) just-world hypothesis – people get what they deserve 3. People are more salient causes than situations 4. Behavioral information is considered first, before situational factors 5. Because the behavioral (personality) characterization is rather automatic, it is incorruptible (hard to reverse). PSYCO 241, Masuda 37
  • 68. Taka’s Thoughts • Are there any cultural variations in socio- cognitive biases? • If so, what are the causes of the cultural differences in cognitive biases? PSYCO 241, Masuda 40
  • 69. Summary of Today’s Lecture • Interpretation of human behavior is different from that of physical movement. You need to take into account both internal and external factors • Human attribution processes are not accurate. There are various cognitive biases such as self- serving bias, fundamental attribution error, the actor-observer effect, and the false consensus effect PSYCO 241, Masuda 41

Notes de l'éditeur

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. Asked participants of 6 possible causes of 6 negative experiences and 6 positive experiences - Turned out to be 3 dimensional\nThe amount of possibility of the experience happening again in the future (i.e. car accident) - stable/unstable.\nP\n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
  13. When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
  14. When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
  15. When you see a person jump:\n1)external factor i.e. wind\n2) persons intentions\nEach time we observe another persons behaviour we debate between whether the action was an external or internal factor.\n
  16. \n
  17. \n
  18. The key factor was to be sociable = extraverted was told to one group.\nThe key factor was to be able to be alone in isolation = introverted was told to the other group.\n\n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. Because of her allergy to the wine - she died. Others would think of the alternative dish w/o wine sauce\n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. Silver medalists are more focussed on how things they could have done differently to get gold.\n
  32. \n
  33. \n
  34. \n
  35. \n
  36. Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
  37. Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
  38. Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
  39. Actor - more sensitive to situational factor.\nObserver - more focus to person’s action as opposed to the situation.\n\nThe actor and observer each are biased, paying attention to one more than the other.\n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n
  52. \n
  53. \n
  54. \n
  55. Observer was far more biased and thought the questioner was smarter than the contestant. \n
  56. \n
  57. \n
  58. \n
  59. \n
  60. \n