1. 2 Major Social Media vs. Ryo Uchinomiya - Apple World, Inc.

3. 50% of our active users log on to Facebook in any given day

4. Average user has 130 friends

5. More than 80 million users (40 mi. U.S., 11 mil. Europe, 3 mil. India)

6. Representing over 150 industries

8. To communicate is key

9. More “fun” stuff than business one

10. Suitable for connect with various media

11. Direct communication with business partner

12. To appeal your ability as a business person

14. Case 2

15. Connectivity

16. Connectivity

17. Communication

18. Integration

19. Optimized for appealing to enterprise representatives How it works? – Building your own page within Individual page Company page

20. Building networks Send Invitations (linked with Gmail, hotmail, etc.) Send request individually Join groups

21. Sending Messages Write on front page Send email Join discussions

22. (a bit of) Connectivity Associated with Twitter

24. To have more agents to register

26. To get more people know our company

27. To increase the value of our brand