We have a great accommodation in Japan "Ryokan." You'll sleep in a futon with tatami-matted floor, wear traditional yukata, and spend at a homely atmosphere. You'll never have such experience at hotels. So, you'll truly have the Japanese experience at ryokan. However, the number of ryokans introduced to foreign tourists is much less than the actual needs. There are 330 ryokans in total in Tokyo. However, only 15 are listed on booking sites. In our project, we're trying to provide lots of ryokan information by collaborating with local ryokans in Tokyo. We'll help solving their language problems, making English documents, and promoting their ryokans. At the same time, ryokan has decreased 30% in the last 10 years. Ryokan is traditional and the best place to experience the real Japanese culture. If we don't act, we'll lose such beautiful ryokans. I started this project to help ryokan owners do their business and foreign tourists find their best ryokans. Please check our website and we'll be glad if you can share with your friends. http://www.ryokan-tokyo.com

1. RYOKAN
TOKYO
PROJECT

2.
Do
you
want
to
have
a
real
Japanese
experience
during
your
stay
in
Tokyo?

3. Do
you
think
you
can
have
that
experience
by
staying
at
a
hotel?
No,
you
don’t.

4. You
have
the
same
experience
just
by
staying
at
the
hotel.
Tokyo
We’re
so
bored!!
Everywhere,
it’s
same…
New
York
Paris
Hong
Kong

5.
If
you
want
to
experience
the
real
Japanese
culture,
ryokan
(Japanese
inn)
is
the
best
place
to
stay.

6. You’ll
have
lots
of
cultural
experiences
at
ryokan.
Sleep
in
a
futon
on
tatami-­‐matted
floor.
Wear
traditional
yukata.
Spend
at
a
homely
atrmosphere.

7.
There
are
lots
of
people
who
potentially
want
to
stay
at
ryokan.
Top
3
foreign
tourists’
interest
in
Japan
[1]
Visit
cultural
and
historical
places.
[2]
Stay
at
traditional
accommodation.
[3]
Eat
Japanese
food.

8. Foreigners
visiting
Japan
have
been
increased.
It’s
estimated
to
reach
10
million
in
2013
for
the
first
time,
and
it’ll
reach
25
million
by
2020.
In
addition,
60%
of
all
visitors
stay
in
Tokyo
at
least
for
1
night.

9. There
are
in
total
330
ryokans
in
Tokyo.

10. However,
only
15
ryokans
are
listed
on
booking
site.

11. So,
your
choice
is
very
limited.
It’s
tough
to
find
your
best
ryokan
from
only
15
choices.
What’s
prioritized
the
most
is
different
by
each
person.
Your
Priority
-­‐
Price?
-­‐
Location?
-­‐
Facilities?
-­‐
Atmosphere?

12. It
means
only
5%
of
all
ryokans
are
introduced
to
foreign
visitors.
Where
is
the
rest
of
95%
of
all
ryokans
in
Tokyo?
We’ll
provide
much
information
of
ryokans
in
Tokyo!!

13. Problems
facing
ryokan

14. The
number
of
ryokan
has
been
decreasing.
Number
of
accommodation
in
Japan
70,000
64,831
1000
63,388
61,583
60,000
59,754
58,003
55,567
54,107
52,295
91
800
50,846
50,000
48,966
46,906
622
638
649
600
Ryokan
40,000
400
30,000
20,000
10,000
950
30%
of
ryokans
have
934
lost
the
last
10
years.
200
8,220
8,363
8,518
8,686
8,811
8,990
9,180
9,442
9,603
9,688
9,629
Hotel
0
2000
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2001
2002

15. 30
years
ago
Ryokan
used
to
be
the
most
popular
accommodation
for
domestic
travelers.
In
1980s,
over
80%
of
rooms
were
reserved
in
average.
Now
However,
most
Japanese
people
now
prefer
hotels
rather
than
ryokans.
Only
about
30%
of
rooms
are
reserved
currently.

16. Ryokan
is…
traditional!
out
of
date.
Ryokan
is
a
great
place
to
know
the
culture.
We
can’t
lose
them!

17. Maintain
beautiful
ryokans.

18. Our
Project

19. [System]
Foreign
tourists
Our
Team
What
we
do
is…
-­‐ Prepare
manual
-­‐ Promotion
-­‐ Receive
the
reservation
-­‐ Contact
before
their
arrival
-­‐ Manage
troubles
Ryokan
Owners
A
lot
of
ryokan
owners
do
not
speak
English.
Also,
there
are
a
lot
of
owners
who
don’t
use
even
email.

20. [Present
situation]
Our
first
ryokan
partner
is
Ryokan
Shizumasa.
Now
building
a
model
by
helping
the
ryokan.
Ryokan
Shizumasa
has
good
resources.
-­‐ Good
location
(Lots
of
historical
places
and
local
bars)
-­‐ Easy
access
to
downtown
(Near
Shinagawa
Station)
-­‐ Reasonable
price
(US$40
per
night)

21. [Schedule]
1. Build
a
model
with
1
ryokan.
(November
2013)
2. Increase
from
1
to
5
ryokans.
(December
2013)
3. Increase
from
5
to
30
ryokans.
(March
2014)

22. [Member]
Shota
and
Kohei
once
worked
at
the
same
company.
Now,
they
are
roommates
and
at
the
same
time
project
partners
each
other.
Shota
Kikuoka
Shota
has
1
year
study
abroad
experience
in
US.
He
supports
both
ryokan
owners
and
travelers,
and
in
charge
of
promotions,
ryokans.
Kohei
Yamada
Kohei
is
in
charge
of
technical
parts
such
as
building
an
online
booking
system.