Social apps like Facebook have transformed the way we connect, share and engage in our personal lives - but what if we could use a similar approach at work? Would bringing a social, collaborative approach to performance management help people be more productive and engaged? Hear first hand from 1-800 Flowers how they leverage social technologies to engage, motivate, and align their people and help them work better, together.
How to Troubleshoot Apps for the Modern Connected Worker
HRsocial at 1-800 Flowers
1. HRSocial @
Cristal Feliciano
Human Resources Generalist
1-800 Flowers
August 16, 2012
2. Why
• Communication, receipt and perception of information has changed as
a result of social media
• Expectations of customers have changed
• Interactions are more social
• The HRsocial initiative goals:
o Build a 18F social community
o Enhance meaningful transparency
o Promote real time collaboration and connection
o Focus on being metric/performance driven
o Engage your audience
“Companies that embrace social as a way of business
will be successful in the long run.”
- Daniel Debow, co-founder and CEO of Rypple
4. How
• Linkedin
• Rypple • Facebook
• Branchout
Performance
Management Recruitment
Google+
Onboarding Selection
• Social
Interviews
Cultural Change
• FreshFlix
5. Social Recruitment
Using Social Media to Recruit Top Talent
• Not only posting job descriptions on
social media sites
• Leveraging HR and Hiring
Managers social networks
• Social Networking Referral Program
6. Social Communication
How do we engage candidates and new employees?
FreshFlix
• Self-running and high-impact
presentations/videos hosted by
social sites (Google+, YouTube,
etc.)
• Accessible through PC, iPad or Creating a social portal through Google+ to
Smartphone communicate HR and benefits information
Branded - Smile-link
• Prepare for your Interview
Freshflix for candidates A platform to house FreshFlix
• Welcome to the 18Family External site for new hires
Freshflix for new hires Internal site for employees
7. Social Information Network
Gmail:Keep and find everything; Contextually
connect with people
Connect
Docs:Co-create and share
Calendar:Share calendars and schedules
Sites:Create external & internal sites
Communicate
Talk:Connect via video chat, instant messaging, click
to call
Groups:Create teams through circles
Video: Communicate engaging messages via video Collaborate
GA+: Access to Google’s 30+ apps
8. Social Performance Management
• Allows management to set and track
Enterprise
Goals
Brand Goals
Individual Goals
• Managers can provide ongoing and
consistent feedback and guidance
Performance
Coaching
Recognition
9. Social Performance Management
Rypple = “People-Centric System”
o Promotes a continual dialogue
across an organization
o Easy to use and engaging
o Highly collaborative
• Goals, key results and actions should
be understood and agreed on by the
team
o Feedback, coaching and recognition
• Should be open to everyone
10. Social Challenges to Overcome
• Generational differences • Designate champions
o Learning curve for those who did not o Who will promote and encourage the use
grow up with social media/networking of these tools
tools • Provide structured& unstructured
• Resistance to cultural change training
o Everyone learns differently
o Anticipated reaction to any change
• Create short videos with
• Distrust of social media tools maincharacter(s)
o Some may not feel comfortable using o Engage audience; Easy recognition of
tools; May not understand the topic through character
purpose of the tools
• Clearly articulate social media
• Privacy and Security Concerns guidelines
• Recruit early adopters o Best practices for using these tools
o Select those who adopt new • We all love convenience
technologies to start community- o Accessible anytime from anywhere
building
12. Reserve Your Spot Dreamforce 2012!
September 18-21 Moscone Center & Downtown Campus
Special Rypple Pricing
Promo Code: MKDRYPPLE
It will be a great opportunity for you to:
• Network and exchange ideas with 50,000 + peers and experts
• Learn what is really means to be a social enterprisefeaturing
executives from Mozilla, Living Social, Salesforce.com, Facebook,
1-800 Flowers and more
• Engage in deep-dive learning via specialized, interactive sessions
Join us at DF12 to create yourSocial Enterprise!
www.dreamforce.com