Price of Quality - presentation given by Tapio Levä on behalf of the SAIL project at the 6th FP7 concertation meeting.

1. Internet content delivery as a two-sided market Future Networks concertation meeting, Socio-Economics of the Network of the Future Workshop, 18 October 2010 SAIL Project www.sail-project.eu Tapio Levä (tapio.leva@aalto.fi) Department of Communications and Networking Aalto University 10-10-19

5. Quality in communications ecosystem 10-10-19 Source: Kilkki, 2008

12. Value Network: Client - Server 10-10-19 Source: Zhang, 2010 Content Provider Own Server Data Centre Providers Consumers 2 Internet Access Provider 2 Internet Access Provider 1 Internet Backbone Provider Consumers 1 Traffic transfer Monetary transfer Intangible benefits Rented Server Content Makers Advertisers Sponsors I1 – Brand Recognition I2 – Information I3 – Loyalty I1 I1 I3 I2

13. Value Network: CDN 10-10-19 Source: Zhang, 2010 Content Provider Own Server Data Centre Providers Consumers 2 Internet Access Provider 2 Internet Access Provider 1 Internet Backbone Provider Consumers 1 Traffic transfer Monetary transfer Intangible benefits Rented Server Content Makers Advertisers Sponsors I1 – Brand Recognition I2 – Information I3 – Loyalty I1 I1 I3 CDN I2 I2

14. Value Network: Inf. netw. (CCN) 10-10-19 Source: Zhang, 2010 Content Provider Own Server Data Centre Providers Consumers 2 Internet Access Provider 2 Internet Access Provider 1 Internet Backbone Provider Consumers 1 Traffic transfer Monetary transfer Intangible benefits Rented Server Content Makers Advertisers Sponsors I1 – Brand Recognition I2 – Information I3 – Loyalty I1 I1 I3 CS CS CS I2