The document discusses SAP's mobile strategy and solutions. It provides an overview of SAP's mobile platform and ecosystem, including its mobile management capabilities. It highlights some of SAP's mobile applications for various industries and roles. It also discusses SAP Fiori apps and the SAP Mobile Documents solution.

1. SAP Mobile Strategy
Dr. Arno Mielke,
June 24, 2013

2. © 2013 SAP AG. All rights reserved. 2
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This presentation is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation
and SAP's strategy and possible future developments, products and or platforms directions and functionality are all
subject to change and may be changed by SAP at any time for any reason without notice. The information in this
document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This
document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational
purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Legal disclaimer

3. © 2013 SAP AG. All rights reserved. 3
Trends
Big DataMobile meets HANA
Mobile
Commerce
everywhere
NFC
or other technologies
CloudPlatform and Services
3D Viewer
in Use Case Context
Multi Modal
Control
Voice Control, Gesture,…
Social
Mobile Social Apps
M2M
Internet of Things
Location
Based
Service
Geo, ILS,…
Augmented
Reality
in Use Case context

4. © 2013 SAP AG. All rights reserved. 4
Mobile Management
Market-Shares (MDM)
1. SAP 16.4%
2. Microsoft 6.7%
3. MobileIron 6.6%
4. Good 6.4%
5. Airwatch 4.5%
6. Symantec 4.1%
7. HP 4.0%
8. SOTI 3.2%
9. Boxtone 3.0%
10.IBM 2.7%
Market Analysts are Validating SAP is #1 in Mobile
Mobility Report
“Mobile Device Management is
Dead. Long Live Enterprise
Mobile Management!”
“WINNERS”
SAP
Antenna
Boxtone
#1Gartner ranks SAP as the
industry leader in Mobile
App Platforms.
Completeness of Vision
Ability to Execute
Source: IDC Report, September 2012.
SAP is the only vendor in leader
quadrant for both of Gartner’s
Mobile Magic Quadrants:
MDM and MADP
Source; Gartner, April 2012 & May 2013

5. © 2013 SAP AG. All rights reserved. 5
Over 6000 SAP Mobile Customers

6. © 2013 SAP AG. All rights reserved. 6
Industry leader with largest ecosystem
SAP Broad Mobile Ecosystem
Mobile OS
& Devices
System Integrators
& ISVs
Mobile
Development Tools
Managed Mobility

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SAP’s end-to-end mobile solution
SAP Store
SAP Mobile Platform
SAP
Business Suite
SAP HANA &
Other Databases
3rd Party
Applications
LoB/Industry/IoT Apps Consumer Apps Analytic Apps
Presentation Frameworks
Application Services
Foundation Services
SAP Mobile Secure
App Catalog
Device
Apps
SAP Services
Managed
Mobility
Strategy
Services
Implementation
Services
RDS
Third Party App Dev ToolsSAP App Dev Tools
Things
SAP Mobile
Services
SAP Machine-to-
Machine Platform
BI
Connectivity
Support for
All Popular
Devices
Instant
Mobilization
Full-Service
Platform
Backend
agnostic

8. © 2013 SAP AG. All rights reserved. 8
Mobile
Employee & Manager
 Employees and Managers
 Often casual use, self service
 High Number of users cross
company, potential to improve
user satisfaction significantly
 Mobile Analytics important for all,
especially Executives
Different groups of target users for Mobile
Mobile
Worker
 Mobile Worker in Plant, Field
Service, etc., but also Sales
 App often supporting complex
Business Processes, guiding users
through their day
 High potential to transform work
experience with Mobile...
Mobile
Consumer
 Consumers have high expectations
regarding ease of use
 Mobile in B2C can be transformational
opportunity for company
 In some industries target audience is
Distributor, Channel Partners, etc.
instead of Consumer…
Different use cases require different approaches & solution capabilities

9. © 2013 SAP AG. All rights reserved. 9
Mobile apps offered by SAP
Finance
HR
Manufacturing
Supply Chain
and Procurement
Service
LOB Apps
Information
Technology
Sales
Analytics
SAP Cart
Approval
SAP Sanctioned-
Party List
SAP Transport
Notification and
Status
SAP Transport
Tendering
SAP Inventory
Manager*
SAP
BusinessObjects Explorer
SAP
BusinessObjects
Mobile
SAP Strategy Management
SAP Employee Lookup
SAP HR
Approvals
SAP Interview
Assistant
SAP Learning
Assistant
SAP Leave
Request
SAP Manager Insight SAP Timesheet
SAP Travel Receipt
Capture*
SAP Travel
Expense Approval*
SAP Travel Expense
Report*
SAP Work
Manager*
SAP CRM
Service Manager*
SAP
Replication Manager
SAP TDMS
Manager
SAP User Experience Monitor
SAP IT Change
Approval
SAP IT Incident
Management
SAP System Monitoring
SAP WorkDeck
SAP NetWeaver
Portal
TwoGo by SAP
SAP Customer
and Contacts
SAP Customer Briefing
SAP Customer Financial Fact
Sheet*
SAP ERP Order
Status
SAP Material
Availability
SAP Sales Order
Notification
SAP ERP Quality
Issue
SAP EHS Safety
Issue
SAP Inventory
Manager
SAP Visual
Enterprise Viewer
SAP Work
Manager*
SAP Rounds
Manager
SAP CRM Service
Manager*
SAP Customer
Financial Fact
Sheet*
SAP GRC
Access
Approver*
SAP GRC Policy
Survey
SAP Payment
Approvals
SAP
Real-
Spend
SAP Travel
Expense
Approval*
SAP Travel
Expense
Report*
SAP Travel Receipt
Capture*
SAP Sales Diary
SAP Receivables
Manager
TwoGo by
SAP
SAP
NetWeaver
Portal
SAP Account Intelligence
SAP Sales
Manager
SAP Fiori
SAP Fiori
SAP Fiori
SAP Sales Companion
SAP Sales Pipeline
Simulator

10. © 2013 SAP AG. All rights reserved. 10
A collection of apps with a simple and easy to use experience
for broadly and frequently used SAP software functions that
work seamlessly across devices – desktop, tablet, or smartphone.
Introducing SAP Fiori

11. © 2013 SAP AG. All rights reserved. 11
Role Apps
Manager Approve Requests ● Approve Leave Requests
Approve Travel Requests ● Approve Travel Expenses
Approve Timesheets ● Approve Shopping Carts
Approve Purchase Orders ● Approve Requisitions
Approve Purchase Contracts ● My Spend
Employee My Timesheet ● My Leave Requests ● My Travel Requests
My Paystubs ● My Benefits
My Shopping Cart ● Track Shopping Carts
Sales Representative Create Sales Orders ● Change Sales Orders
Track Sales Orders ● Track Shipments ● Customer Invoices
Check Price and Availability
Purchasing Agent Track Purchase Order ● Order from Requisitions
Introducing SAP Fiori: 25 Apps

12. © 2013 SAP AG. All rights reserved. 12
SAP Fiori Implementation Projects

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SAP Fiori – Home Page

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SAP Fiori – My Timesheet

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SAP Fiori – Approve Travel Expenses

16. © 2013 SAP AG. All rights reserved. 16
SAP Fiori – Shopping Cart Approval

17. © 2013 SAP AG. All rights reserved. 17
My files – any device
Access personal business documents
instantly on your laptop or any mobile
device.
Corporate content access
Discover and access content from
corporate document management
systems.
Share my files
Share files with teams, colleagues,
and business partners from
anywhere.
SAP Mobile Documents
HTTP XML
iWork
SAP Mobile Documents is designed for enterprise deployments where collaboration, security, and control
of business content are critical. Users enjoy anytime, anywhere access to view and collaborate on
personal and corporate content, in an easy-to-use, native mobile app.

18. © 2013 SAP AG. All rights reserved. 18
SAP Mobile Documents
My Documents
Access your documents
instantly on any device (PC,
Laptop, Smartphone and
Tablet)
Share Documents
Share your documents with
colleagues or business
partners
Mobilize Business
Content
Discover and access content
from corporate document
management system (e.g.
Microsoft Sharepoint or SAP
NetWeaver Portal)
Cloud and On-
Premise
Free choice of deployment
options: cloud, on-premise or
hybrid (access your on-
premise data utilizing SAP
NetWeaver Cloud services)
Standards Based
Utilize industry standard
CMIS to ensure broad
interoperability
Integrate with SAP and
non-SAP solutions using a
CMIS based SDK
Corporate Security and Compliance
• Highest security standards for business practice
• Document level security
• Policy and compliance management with SAP Afaria
Corporate Security and Compliance
• Highest security standards for business practice
• Document level security
• Policy and compliance management with SAP Afaria

19. © 2013 SAP AG. All rights reserved. 19
How “Syclo” Process Applications Impact the Value Chain
Benefits
 Reduce amount of trips to customer to fulfill
parts and complete repairs
Cost-Efficient Service Delivery
Benefits
 Increased satisfaction from more
accurate first-time fixes
Customer Satisfaction
Benefits
 Lower inventory holding costs, operational
costs, including labor costs
Optimized Inventory
Parts Logistics /
Warehousing
Benefits
 Lower maintenance
costs
 Higher equipment
uptime
Optimized Asset
Maintenance
SAP Work Manager
SAP CRM
Service Manager
SAP Inventory Manager
Provides Insight into Enterprise Data at the “Point of Service” to Increase Efficiency and Effectiveness
Real Time
Customer Data
Benefits
 Up to date customer, product &
pricing information
SAP Rounds Manager
Customer
Service
Field Service
Enterprise
Assets
Field Sales Finance /
Controlling
SAP Sales Manager

20. © 2013 SAP AG. All rights reserved. 20
SAP Sales Manager 2.5
Factsheet
 Long sales rep’s call planning and execution
 Unable to get full customer view while in front of the customer
 Slower sales cycle because unable to create quotes & orders from mobile device
 Unable to Geo Lookup Customers and contacts
Mobile Business Impact
Typical Business Challenges
Features and Capabilities
Facts & Figures
 Account, Contact, Lead, Opportunity, Activity, Quotes & Orders, CRM Calendar
 Sales Tools – including Account Factsheet, Surveys , Marketing Attributes, Calendar,
Attachment viewing
 Multi-Language Support
 Find Leads, Customers “Near Me”
 Find driving directions to customer addresses
Enable Sales Reps to execute Lead-to-Order Sales processes from a mobile device. It
provides Account, Contact, Lead, Opportunity management supporting Call Planning and
Execution process and helps Sales Rep create Quotes & Orders directly from device.
This app helps Sales Rep to become more productive in both online or offline mode. The
mobile device provides Mapping and Internet support . By creating Quotes and Orders
directly from device, it accelerates the Sales Cycle.
The app will be available in multiple languages to support most geographically dispersed
sales teams
 Role: Sales Representative
 Target Segment: LoB Sales; Cross Industries
 Version: 2.5
 Planned Availability: Q3 / 2013
 Prerequisites:
SMP 2.3
SAP CRM 7.0 Ehp1
OR SP05 (or above)
Optional: ECC 6.0 (for ERP Integration)
 Mobile Device Support:
Apple iOS 6+ (Phone & Tablet)
Android 4+ (Phone & Tablet)
 Language Support
English, German, French, Spanish, Portuguese,
Korean, Japanese, Simplified Chinese
Planned innovations

21. © 2013 SAP AG. All rights reserved. 21
SAP Retail Execution 3.1
• Create and manage visits, activities and your calendar
• Monitor key areas at stores via audits and surveys
• View promotion calendar
• Monitor key performance metrics
• History of previous visits, orders, notes, photos and videos
• View and manage customer, contacts
• Create and manage orders, credits and returns
• Manage trade assets
• View store binder for sales assets
SAP Retail Execution provides sales representatives and merchandisers all the data,
tools, and insight they need to manage their visits in retail stores.

22. © 2013 SAP AG. All rights reserved. 22
Pre-built and customizable B2C apps
 Pre-built Solutions – Banking, Telco, Utilities, Retail and CP
 Scope of Channels – Apps, Mobile Web, SMS, Web
 Scale of Service – Millions of users
 Full solutions – including Self Care and Back Office portals
 Span of Platform – Supports business logic, transactions,
standards-based integration to any back-end
 Application services for:
– Customer loyalty
– Coupons
– Mobile wallet and account management
– Multi-channel access
 Write Native or HTML5 apps using industry standard Apache
Cordova container
Consumer app capabilities

23. © 2013 SAP AG. All rights reserved. 23
SAP Consumer Mobile Solutions..
Agile and flexible for faster time to value
• Personalized product
recommendation
• Personalized offers
• Digitize loyalty cards
• Loyalty wallet: multiple
loyalty programs
• Personalized offers and
coupons
• Shopping list
• Store locator
• Product catalog
• Product inventory and
price
• Shopping list
• Consumer profile and
preferences
• Payment wallet
• Multiple payment
instruments including
stored value account,
credit card, bank ACH,
etc.
• POS integration
Deliver custom branded mobile app/web experiences with modular services
• NFC integration
• Barcode/QR Code Scans
• Location services (LBS,
ILS)
• Alerts and push
notifications
•
Precision Marketing Mobile Loyalty Mobile Shopping Mobile Payment Value Add Technology*
* Build or Partner
Q3/13

24. © 2013 SAP AG. All rights reserved. 24
SAP Customer Loyalty
Helping our customers increase customer loyalty
Updated: 22Jan2013
 Drive customer loyalty by increasing engagement and enabling
convenient shopping experience
 Increasingly mobile consumer base expecting easy access to
digitized content on device of choice
 Complexity of deploying mobile applications to a highly diverse
consumer base w.r.t. mobile devices
Typical Business Challenges
Key Capabilities & Facts
Enable retailers, banks, and telcos to mobilize their loyalty strategies
and increase customer engagement:
 Offers – targeted & mass offers, scan at POS
 Digital Wallet – digitize plastic cards
 Loyalty Account Management – conveniently review loyalty account
points, status, and rewards
 Shopping List - manage shopping list
 Store Locator – search and view store details

25. © 2013 SAP AG. All rights reserved. 25
Mobility on HANA
SAP Precision Marketing
SAP Liquidity Risk Management
SAP Receivables Manager
SAP Fraud Management
SAP Account intelligence
...
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document
is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

26. © 2013 SAP AG. All rights reserved. 26
Available Windows 8 Applications
• SAP Learning Assistant
• SAP Interview Assistant
• SAP Manager Insight
• SAP WorkDeck
• SAP Customer Financial Fact Sheet
• SAP GRC Policy Survey
2

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Planned new Windows 8 Applications
“SAP Customer
Financial Fact Sheet”
On Windows Phone 8
“SAP EMR Unwired”
“SAP Sales Pipeline
Simulator”
Now Available
in MSFT Store
Applications
including
social media
Planned innovations

28. © 2013 SAP AG. All rights reserved. 28
 Mobile device management out of
the box
 Highly modular with options for
deployments on premise and on
appliance
 43 instant-value mobile apps across
multiple business functions
 Modular approach Start with one
app and add more
 SAP Mobile platform (SUP and NW
Gateway) out of the box
 Set up the base to run sap mobile
apps, partner apps and custom build
apps
 Create custom BI mobile reports
and custom mobile apps with
embedded analytics
 Visualize big data from SAP HANA
on mobile
 Set up the base to mobilize your
sales force with SAP CRM sales
mobile solution
 Deploy an out-of-the-box mobile
Work Manager solution in as little as
two weeks
 Customizable solution based on
Syclo Agentry platform
SAP Mobile rapid-deployment solutions
SAP Mobile Platform RDS
SAP Work Manager RDS
Mobile Analytics RDS SAP Mobile Sales RDS
SAP Afaria RDS
Mobile Apps & Infra. RDS
Rapidly deploy enterprise scale
mobile platform and applications
New
New

29. © 2013 SAP AG. All rights reserved. 29
SAP Store for mobile apps
Discover, evaluate, buy, and deploy mobile apps from SAP and partners
Visit store.sap.com/mobile or scan these QR codes: Apple iOS Android
SAP enterprise-ready app store:
 Mobile apps from SAP and certified apps from
partners
 Support for enterprise buying and evaluation
processes
 Ability to search, browse, download, and deploy
applications
 In product discovery – access SAP Store via
SAP Afaria
 Availability via SAP Store Web site and on device

30. © 2013 SAP AG. All rights reserved. 30
SAP Enterprise Store
How the customer engages
Discover
SAP Enterprise Store
powered by SAP Store
Buy Configure Distribute
SAP Store
3rd Party Apps
Distribute apps to managed
devices
Consume directly
by employees on
unmanaged devices
Position apps to the
ecosystem
Customer developed Apps
YouTube video link -
http://www.youtube.com/watch?v=2BMDv_fhQsM

31. © 2013 SAP AG. All rights reserved. 31
Future Outlook
http://www.youtube.com/watch?v=9Wv9k_ssLcI&feature=youtu.be

32. Thank you
Contact information:
Dr. Arno Mielke
Director, Mobile Solution Management
Dietmar-Hopp-Allee 16
D-69190 Walldorf
+49 6227 7-45472

33. © 2013 SAP AG. All rights reserved. 33
© 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
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the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
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