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                                                     SAP® CRM Success Story @ YASH
                                Manufacturer Realizes Increased Sales of Surplus
                                      Inventory with Custom Web Sales Solution




Industry             The Client

Manufacturing        The client is a leading global producer of flat rolled steel. They are the only West Coast steel
                     supplier to manufacture five different product lines: hot rolled, pickled and oiled, galvanized and
                     cold rolled sheet, and electric resistance welded pipe. With 2007 revenues of $1.2 billion, their
                     steel is used for thousands of private and commercial building products.
Geography

US
External Web Sales Application Created Costly Integration
                                                       and Maintenance Issues
“YASH quickly and efficiently                          As a leading producer of flat-rolled steel, the majority of the client's sales came from custom orders.
solved our most immediate                              If a completed order was not claimed, the product was published on an externally hosted Web Sales
needs, but also provided us                            application to be purchased by existing and potential customers.
with a platform that has broad                         This web application could not be integrated with the client's existing SAP CRM system, which
capabilities to scale for the                          created costly integration and maintenance issues. Additionally, the client was not satisfied with
long term. We now have                                 the external application service provider and wanted a new, custom developed, in-house
increased our market reach                             application in which customers could view the surplus inventory, pricing details, and order status in
because of the ease in which                           real-time.
we can communicate with our
customers.”                                            YASH Technologies was chosen as the strategic partner to create a custom enhancement of the CRM
                                                       system, based on their deep expertise of CRM solutions and web processes.
                        —CIO,
            Steel Manufacturer                         YASH Deployed Innovative Solution With Minimal Business Disruption
                                                       In order to fulfill the company's goals of improving productivity, enhancing its customers' ease of
                                                       doing business, and ensuring customer loyalty, YASH worked in collaboration with the client's IT
                                                       department, business users, and management to design an innovative CRM enhancement via SAP's
                                                       Business Server Pages (BSP) technology and to ensure minimal business disruption.
                                                       YASH redesigned the architecture of the entire landscape to ensure that SAP transactions over the
                                                       web provided maximum security, and to enable access to the underlying information and stock
                                                       details in the backend SAP ERP system. YASH unified and cleansed the data, resulting in a significant
                                                       reduction of data duplication in the Web Sales application and SAP architecture. This also allowed
                                                       YASH to provide value-added features that enriched the final solution, creating an optimal system
                                                       that was future-proof, user-friendly and robust.

Technology Component                                   Rapid User Adoption Provided Quick Time to Value
• Business Server Pages                                The complete integration of sales, inventory and Web Sales resulted in a significant improvement in
                                                       customer service levels. Both employees and customers were satisfied with the depth of
• People Centric GUI                                   functionality of the new system and the benefits that it provided. The automated processes
• WAS 6.2; ABAP, HTMLB, XML                            increased employee productivity by 20%.
• Single Sign-on                                       Customer service greatly improved, as customers were now able to access information about
                                                       products, execute order transactions, and view an order status at any time. The client was able to
                                                       reduce IT maintenance costs with an in-house application and reduce sales cycle times. YASH was
                                                       able to provide another avenue for the client to generate sales and revenue. Surplus inventory sales
                                                       dramatically increased by 25%, due to the ease of purchasing. The client lowered manufacturing
                                                       costs and realized a rapid return on investment.

                                                       About YASH Technologies
                                                       YASH Technologies focuses on customer success. As a leading enterprise business sand technology
                                                       partner for medium and large global customers, we leverage technology and our flexible delivery
                                                       models to drive performance and business value throughout a customer's enterprise. YASH's
                                                       comprehensive service approach incorporates a holistic view of our customers that extends beyond
                                                       delivery. This approach integrates enterprise solutions and services, proprietary best practice
                                                       offerings, strategic application and maintenance outsourcing, as well as consulting and integration
                                                       services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2000 certified company with US and India
                                                       headquarters and regional sales and development offices spread across 3 continents.
                                                       For more information, visit www.yash.com/sap or email sap@yash.com



                                                                                                                                                            TM
YASH Technologies                                                          www.yash.com/contactus
                                                                                                                                                                 SAP-CRM-Mfg36-0909




Global Presence - USA | EU | MEA | APAC • California | Illinois | Massachusetts | Missouri | New York
Texas | London | Bahrain | Hongkong | Singapore • Hyderabad | Pune | Mumbai | Bangalore | Indore
World HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-369-YASH | Tel: 309-755-0433 | Fax: 309-796-1242
EU: The Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418
India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-420-6593

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Manufacturer Realizes Increased Sales of Surplus Inventory with SAP CRM

  • 1. TM SAP® CRM Success Story @ YASH Manufacturer Realizes Increased Sales of Surplus Inventory with Custom Web Sales Solution Industry The Client Manufacturing The client is a leading global producer of flat rolled steel. They are the only West Coast steel supplier to manufacture five different product lines: hot rolled, pickled and oiled, galvanized and cold rolled sheet, and electric resistance welded pipe. With 2007 revenues of $1.2 billion, their steel is used for thousands of private and commercial building products. Geography US
  • 2. External Web Sales Application Created Costly Integration and Maintenance Issues “YASH quickly and efficiently As a leading producer of flat-rolled steel, the majority of the client's sales came from custom orders. solved our most immediate If a completed order was not claimed, the product was published on an externally hosted Web Sales needs, but also provided us application to be purchased by existing and potential customers. with a platform that has broad This web application could not be integrated with the client's existing SAP CRM system, which capabilities to scale for the created costly integration and maintenance issues. Additionally, the client was not satisfied with long term. We now have the external application service provider and wanted a new, custom developed, in-house increased our market reach application in which customers could view the surplus inventory, pricing details, and order status in because of the ease in which real-time. we can communicate with our customers.” YASH Technologies was chosen as the strategic partner to create a custom enhancement of the CRM system, based on their deep expertise of CRM solutions and web processes. —CIO, Steel Manufacturer YASH Deployed Innovative Solution With Minimal Business Disruption In order to fulfill the company's goals of improving productivity, enhancing its customers' ease of doing business, and ensuring customer loyalty, YASH worked in collaboration with the client's IT department, business users, and management to design an innovative CRM enhancement via SAP's Business Server Pages (BSP) technology and to ensure minimal business disruption. YASH redesigned the architecture of the entire landscape to ensure that SAP transactions over the web provided maximum security, and to enable access to the underlying information and stock details in the backend SAP ERP system. YASH unified and cleansed the data, resulting in a significant reduction of data duplication in the Web Sales application and SAP architecture. This also allowed YASH to provide value-added features that enriched the final solution, creating an optimal system that was future-proof, user-friendly and robust. Technology Component Rapid User Adoption Provided Quick Time to Value • Business Server Pages The complete integration of sales, inventory and Web Sales resulted in a significant improvement in customer service levels. Both employees and customers were satisfied with the depth of • People Centric GUI functionality of the new system and the benefits that it provided. The automated processes • WAS 6.2; ABAP, HTMLB, XML increased employee productivity by 20%. • Single Sign-on Customer service greatly improved, as customers were now able to access information about products, execute order transactions, and view an order status at any time. The client was able to reduce IT maintenance costs with an in-house application and reduce sales cycle times. YASH was able to provide another avenue for the client to generate sales and revenue. Surplus inventory sales dramatically increased by 25%, due to the ease of purchasing. The client lowered manufacturing costs and realized a rapid return on investment. About YASH Technologies YASH Technologies focuses on customer success. As a leading enterprise business sand technology partner for medium and large global customers, we leverage technology and our flexible delivery models to drive performance and business value throughout a customer's enterprise. YASH's comprehensive service approach incorporates a holistic view of our customers that extends beyond delivery. This approach integrates enterprise solutions and services, proprietary best practice offerings, strategic application and maintenance outsourcing, as well as consulting and integration services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2000 certified company with US and India headquarters and regional sales and development offices spread across 3 continents. For more information, visit www.yash.com/sap or email sap@yash.com TM YASH Technologies www.yash.com/contactus SAP-CRM-Mfg36-0909 Global Presence - USA | EU | MEA | APAC • California | Illinois | Massachusetts | Missouri | New York Texas | London | Bahrain | Hongkong | Singapore • Hyderabad | Pune | Mumbai | Bangalore | Indore World HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-369-YASH | Tel: 309-755-0433 | Fax: 309-796-1242 EU: The Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418 India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-420-6593