Keynote presentation from ANZ SAP Innovation Forums and BI Briefings Tour: BI trends and innovations. Learn more at: http://bit.ly/Lj18rw

1. Innovate To Lead
Timo Elliott May 2012

2. SAP customers represent
85% of the Top 100
most valued brands in
the world.

3. Is Your Business Ready?
Can you do business from a rickshaw? Where will
you find your
Are you talent?
ready to deal
with the
unbanked? What will
happen when
competitive
What are the data is
needs of the available to
governments of everyone?
the future in the
Middle East?
Will China’s transition to a market driven
economy impact your business?
© 2012 SAP AG. All rights reserved. Internal 5

4. SAP’s Five Market Categories
11 Lines of Business
Cloud 24 Industries
11 Lines of Business
Mobile
Analytics Go to
Market
Applications
Database and Technology
Powered by SAP HANA
© 2012 SAP AG. All rights reserved. Internal 6

5. SAP HANA
Imagine the Potential…
Instantly predict market trends
and customer needs
Cloud
Have a continuously-updated
Mobile window onto future sales,
showing changes in real time
Analytics
Understand what your customers
Applications and potential customers are
saying about you, right now
Database and Technology
Predict cash flows to manage
Powered by SAP HANA collections, risk and short-term
borrowing in real time
© 2012 SAP AG. All rights reserved. Internal 7

6. It’s Like Digital Photography
A transformative technology that
upturns the whole industry
© 2012 SAP AG. All rights reserved. Internal 8

7. You Don’t Want To Be Kodak
© 2012 SAP AG. All rights reserved. Internal 9

8. Applications
More
Cloud Consumable
Mobile
Better
Analytics
Scalability
Applications
Database and Technology Less
Powered by SAP HANA Disruption
© 2012 SAP AG. All rights reserved. Internal 10

9. A Powerful Combination
More
Cloud Consumable
Mobile
Better
Analytics
Scalability
Applications
Database and Technology Less
Powered by SAP HANA Disruption
© 2012 SAP AG. All rights reserved. Internal 11

10. SAP Runs SAP
© 2012 SAP AG. All rights reserved. Internal 12

11. © 2012 SAP AG. All rights reserved. Internal 13

12. Redefine the Cloud Market
Key areas of innovation and investment
Sales OnDemand
Sourcing OnDemand
Cloud Based Travel OnDemand Cloud
LoB Solutions Solutions
Carbon Impact OnDemand
SAP EHS OnDemand
SAP Price Optimization OnDemand
Commercial
Platform
Cloud Based Powered by SAP HANA
Platform &
Suite SAP Business ByDesign & Focused on People
Ecosystem
Cloud
Operations
Cloud Based SAP StreamWork
Collaboration SAP Crossgate
© 2012 SAP AG. All rights reserved. Internal 14

13. © 2012 SAP AG. All rights reserved. Internal 15

14. Intelligent Business Web
Productivity
Real-time Intelligence

15. Mobile Revolution

16. Mobile Strategy
Mobile Apps
Business to Employee Business to Partner Business to Consumer
Application Platform
Security & Messaging
Device Security Data Security Identity Mgmt. B2B / B2C Messaging
© 2012 SAP AG. All rights reserved. Internal 18

17. © 2012 SAP AG. All rights reserved. Internal 19

18. SAP’s Five Market Categories
Cloud 24 Industries
11 Lines of Business
Mobile
Analytics Go to
Market
Applications
Database and Technology
Powered by SAP HANA
PRODUCT SOLUTION VALUE
© 2012 SAP AG. All rights reserved. Internal 20

19. Are you ready
for tomorrow?
© 2012 SAP AG. All rights reserved. Internal 21