http://spr.ly/insight-and-me - See how leaders from SAP are bringing analytics directly into their software to deliver high performance that enables them to unlock the value of all of their data and create more accurate and informed insights for business users.

1. Real People,
Real Insights
How to implement analytics across the business

2. Delivering
Collective Insight
It’s the CIO’s responsibility to improve IT service levels for the
business while driving out costs and helping the business deliver
on its strategic objectives. That’s a challenge, though, when data
is extracted from different sources and kept in silos resulting in
information delay and limited insight.
The solution? Putting the power of all your data in users’ own
hands. By giving business users a platform on which they can
collect their own content and get answers to their questions, you
empower them to find their own actionable insights, freeing you
to focus on driving innovation.
“The eternal challenge of every CIO is that
there is always more demand than you
have capacity for, and you can never deliver
fast enough.”
- Michael Golz, CIO Americas, SAP
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3. Sharpening
Sales
Forecasting
Regular, accurate sales forecasting is vital for managing any
business successfully. Analytics solutions from SAP built on an
in-memory computing platform can transform the quality and
speed of this critical activity.
Before
• Data extracted from different sources at different times
and aggregated
• Many different data definitions
• More time spent on maintaining reporting system than
analyzing data
• Data quality a major concern
After
• Data from any source is pulled and analyzed in real time
• All reporting available via mobile devices
• Any question can be asked against trusted data
• Users can get answers to questions themselves
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4. Smarter
Marketing
Every day your company collects vast amounts of data about
your customers across multiple channels. Using real-time
predictive analytics, marketers and sales people can now mix
and match this information against known customers, run ad
hoc reports, and target group selections to anticipate what
customers are likely to want in the future.
From the lead to the sale, predictive analytics can help your
company engage in intelligent interactions with customers and
guide it in taking the next best step in bringing customers
closer to the decision to buy.
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5. Transforming
BI Strategy
There’s a reason why BI stands for business intelligence –
people are the real core of BI technology. A real-time data
platform can empower users to leverage all of their data and
apply advanced predictive analytics to more of their information
and processes, enabling them to confidently make more
forward-thinking decisions.
“We are bringing analytics directly into our
SAP software, which delivers very high
performance that allows us to slice and
dice millions of records and deliver more
accurate and informed insights for our
users.”
- David Poisson, BI Director, Business Innovation and
Application Services, SAP
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6. Top Tips
Responsible for introducing new solutions within SAP, David Poisson,
BI director of Business Innovation and Application Services at SAP,
gives his top five tips on what’s needed to convince business users
of the value of new technologies and the best way to deploy these
solutions and gain acceptance:
Focus on understanding users’ concerns and develop
solutions that solve business problems
Identify key influencers and start communicating with them
early on
Improve adoption and buy-in of mobile technology by creating
apps quickly for key influencers
Use agile methodologies to deliver quality solutions quickly to
gain enthusiastic user adoption
Think carefully about the data layer and where it’s best to place
it before starting to develop analytics solutions
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7. Streamlining
Forecast
Reporting
For many organizations, reporting takes a lot of time and there can
be inconsistencies in the data and the way it is presented. Leveraging
the latest thinking in information design and combining it with
analytics, cloud, and mobile technologies can enable you to make
reporting faster, more accurate, and easier to assimilate.
Before
• Multiple reporting standards and procedures
• Different layouts, terminology, and naming
• Varying information density
• Difficulty comparing information between reports
After
• One common reporting standard
• Consistent layouts, terminology, and naming across reports,
dashboards, and graphs
• Standardized information density
• Use of industry standards for information design
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8. Real-Time
Results
Joachim Mette, director of Business Innovation and Application
Services and of Enterprise Analytics and Internal SAP HANA Adoption
at SAP, shares his tips on how to enable better, faster decisions in your
enterprise:
Talk to business users about the issues they want to solve
Decide which information is important to have in real time
Think carefully about how you can present and visualize data to
make it easy for recipients to interpret
Pay attention to the simple things, like column sequences and
standard use of colors
Let the SAP HANA platform help you use transactional data to
achieve greater accuracy in financial reporting, and stop using
aggregated information
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9. Deliver
the Insights
Your Business
Wants
Want to hear more from Golz, Poisson, and Mette? Read their full
stories to see how SAP solves its own data challenges with its
analytics solutions. With insider tips, tricks, and strategies, the
interactive experience will show you how to unlock the business
value of all of your data.
Download Free Content
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