8. There are two types of Pay per click ads
Search Ads
Display Ads
• ‘Search’ ads appear besides
the organic search results
• Search Ads consist text only
• Display ads appear within a
website or blog
• Display ads can consist both
text & image
10. PPC can produce instant result and can generate quick
visitors even for recently launched websites. On the other
hand, with SEO, it can take months for sites to rank on the
first page of search Engines
BENEFITS
Of
PPC
Convert Better
Easy to track Results
Instant Result
Reach Targeted Audience
11. The cost of pay per-click-click Advertising
Rewarded for high
quality and
penalized for low-
grade quality
You can set
limits on your
spending
You also get to set a
daily budget
12. Things to Keep in mind Before You Begin PPC advertising
KEYWORDS
QUALITY SCORE
AD TIMING
LANDING PAGE
TARGET AREAS
AD WRITE UP
13. KEYWORDS
A huge part of PPC success
You can bid on the keywords that you think will be possible.
Finding the best keywords for highest conversion is an art.
14. 64.6
OF CLICKS
ACCOUNT FOR
Source: Word stream research
July 2012
%
35.4%
of clicks are from
ORGANIC
UNPAID RESULTS
FOR KEYWORDS WITH
HIGH COMMERCIAL INTENT
ALMOST 2/3 OF CLICKS
PAID ADS ARE GAINING GROUND
Go to sponsored result
16. AD TIMING
Timing is an important aspect of PPC Advertising and requires constant
monitoring of the result data. Depending on seasonality, visitor trends,
click through rate and conversions rate, PPC manager should display their
ads.
17. Ad target Area
Location targeting helps you focus your advertising on the areas where you'll find the
right customers, and also help you to restrict your ads from unwanted areas.
18. ADWRITE
UPS
Ad contents are very
important. Write appealing
ads to attract visitor & ensure
guaranteed clicks on your ads.
19. A PPC Ad needs a perfect Landing Page
Perfect Heading
CTA Button
NO NEVIGATION SOCIAL ICONS
HEADLINES
CTA (Call-To-Action)
BUTTONS
VIDEO
SCREEN SHOTS
TESTIMONIALS
FEATURES
20. HOW TO USE
PPCLANDING
PAGESFOR HIGHER CONVERSIONS
& LOWER COST-PER- CLICK
Higher quality score
Higher Ad rank
Lower bounce rate
Higher conversion rate
21. 1
Use a targeted landing page for
each ad group for higher
Quality Score and Conversion
CTA
LANDINGPAGE
2
Promotionspecificstandalone
CTA - Call-To-Action
24. DISPLAY ADS
HEADLINES
Persuasive Copy
Call of action
1 APPROPRIATE HEADLINES
2 PERFECT IMAGE
3 PERSUASIVE COPY
4 CALL TO ACTION
For brand awareness the headlines
should be your logo and brief taglines
If you use an image it should be your
background. Choose relevant image
For brand awareness your copy need not
be more than just your optimized tagline.
For click volume, use traditional phrase
like 'buy now’ , ‘Find out more’ .
25. Potential clients are visiting your website and leaving
What could happen:
What is happening:
Ad
Website Visit Receive a Tracking
Cookies
Then Leaves and Visits
another website
See your add on
that website
Clicks the ad and
buys from you
“REMARKETING CAMPAIGN” A new way of Paid Advertising