1. A2 Travel and Tourism Guided Tours
SWOT analysis (A04)
Strengths Weaknesses
The location Opening times
The location of my tour was the city centre of Had to rush the tour, all the attractions had
Birmingham, Birmingham being the second city different opening times and as I wanted to visit
means that it’s got a lot to offers and that’s why I all of the I had to rush my participants before the
chose to bring my participants there. To make attraction s closed down
sure they have a unique experience, although
the participants are from Birmingham, they
never took the time to visit their own city so it Traffic congestions
was great fun for them. It’s the city centre so there was a lot of traffic
Attractions before getting there, everyone was already tired
Compared to Solihull or Acocks green which are and not looking forward to walking for hours.
the places most students in my class chose to -the bus took 20 minutes more than it should
visit, Birmingham has a lot of attractions to offer, have,
the buildings have a lot of history behind them
which I found very helpful because I always had
something to say about the different attractions Timing
we visited, the individuality of each attraction Not that many people were flexible, that’s why I
was simply amazing to witness and the fact that only took four people on my tour, which was a
they are always knew things to learn on the real struggle as not that many people were free
attractions makes the trip worth it at the same time that I was and I couldn’t do it
Unique Selling Point on the weekend because some of them had a
The reason why I consider this a strength is part time job. The day before the tour two
because one of the attractions I visited (The people dropped out and said they had other
Mailbox) had a unique selling point which means commitments so finding two more people to
that it’s very appealing and interesting, a lot of replace them was hard work
people visit it to have that unique experience.
Costs Length of tour
The cost of taking or making this tour wasn’t Took us 5 hours to finish the tour because of
great, first of all for the planning of my tour I slow we were which I didn’t expect. It was also a
made some resources which needed to be struggle getting from places as the city centre
printed off but it was all on the college accounts. was quite busy
On my tour, all participants had bus passes
which meant that we spend nothing on transport Special arrangements
or anything else. My participants and I spend Didn’t make any so my group couldn’t go in
nothing towards or on this guided tour. private buildings.
Opportunities Threats