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Morgan Stanley conference
Jan Johansson, President and CEO




                                   16 November 2010
SCA
     leading
one of three

hygiene        companies

worldwide
2                          16 November 2010
SCA Group
A global hygiene products and paper company

    Net sales SEK 111bn
    45,000 employees and sales in more than
    100 countries
    World’s third largest hygiene products
    company
    TEN and Tork leading global brands for
    incontinence care and Away From Home
    tissue
    Europe’s largest private forest owner
    Europe’s second largest packaging company



3                                               16 November 2010
SCA Group
Hygiene business is growing

    % of net sales

    100%

    80%                         40%
                  58%
    60%

    40%
                                 60%
    20%          42%

      0%
                  1999
                  1997           2009
                                2008 09
              Packaging and      Hygiene products
              Forest Products




4                                                   16 November 2010
SCA Group
    Sales and EBIT split first nine months 2010
EBIT split                                                       EBIT split
             Forest Products    Sales split   Personal Care




   25%                                                          30%
                                15%     22%

                               27%
                                       36%
   14%                                                          31%


                Packaging                        Tissue




    5                                                         16 November 2010
Leading market positions
   Global and regional
                                      Nordic region
                                      Incontinence care: 1
                                      Baby diapers:      1
North America                         AFH tissue:        1
AFH tissue:        3                  Consumer tissue: 2
Incontinence care: 3
                                          Europe
                                          Tissue:                    1
                                          Corrugated board:          2
Mexico                                    Baby diapers:              3
Incontinence care:    1                   Incontinence care:         1
Tissue:               2
                                          Privately owned forests:   1
Feminine care:        3
Baby:                 3       Global
                              Incontinence care:   1
 Colombia
                              AFH tissue:          3 Australia
 Incontinence care:       1
 Feminine care:           1                          Feminine care:         1
 Tissue:                  1                          Incontinence care:     1
                                                     Tissue:                2
   6                                                                      16 November 2010
SCA Group Strategic Direction




7                               16 November 2010
Growth
  High potential in markets with low penetration

      Usage of hygiene products

              Units/capita/year   Units/child/year          Units/woman/year      Kg/capita/year

Penetration
in mature
markets
around 35%




              North America       Western Europe     Eastern Europe     Latin America   Asia


  8                                                                                          16 November 2010
Our growth markets

                     Strong SCA positions
                     Good market growth
                     Favourable socio-demographics




                     Joint venture
                     Good market growth
                     Favourable socio-demographics




                     Market tests of Incontinence care
                     products



9                                              16 November 2010
Increased pace of innovation
Strengthens market positions




10                             16 November 2010
Hygiene business
Sales split first nine months 2010

          Away-From-                 Incontinence
          Home tissue                care



                        24%    21%
                                           Baby
                                 10%
                                 11%       diapers
                                 7%
                         38%
          Consumer
          tissue                          Feminine
                                          care




11                                                   16 November 2010
Hygiene business
Strategic focus


     Strengthen leading positions
     Maintain Tena leadership in premium
     segment and increase growth in economy
     segment
     Drive innovation
     Increase value added and branded
     Grow in prioritized Emerging markets
     Increased share of no.1 and no.2 positions
     Improve profitability in Consumer tissue and
     Baby diapers




12                                                  16 November 2010
Q3 2010 vs Q3 2009
SCA market update


     Significantly increased raw material prices
         Pulp, OCC, recovered paper
         Raw material costs increased SEK 1.8bn

     Stronger SEK to other currencies
         Negative sales impact of SEK 1.5bn equivalent to 6%

     Hygiene business
         Good growth for Incontinence care, Feminine care and AFH tissue
         Continued good growth in emerging markets

     Packaging and Forest Products
         Increased demand for Packaging
          • Corrugated volumes increased 4%
         Publication paper volumes flat
         Increased volumes for solid-wood products and pulp

13                                                                         16 November 2010
Q3 2010 results

SEK millions                                 Q3       Q3    Change,     Change,         Q2
     unless otherwise stated               2010     2009    Q3/Q3,%*   Q3/Q3,%**     2010

Net sales                                 27,204   27,108      0          6        27,652
EBIT*                                      2,574    2,576      0          2          2,440
EBIT margin* (%)                             9.5      9.5                               8.8
Profit before tax*                         2,274    2,199      3                     2,196
Earnings per share (SEK)                    1.95     1.82      7                      2.04
Cash flow from current operations          2,194    4,259                            1,668




* Excluding restructuring cost
** Adjusted for exchange rate movements


14                                                                                 16 November 2010
Outlook 2010

 Hygiene businesses
        Good demand
        Seasonally weaker demand in Q4 for AFH tissue North America
        Full impact in Q4 of price increases in Tissue

     Packaging
        Seasonally weaker demand in Q4
        Increasing prices

     Forest Products
        Good demand




15                                                                    16 November 2010
Q&A




16         16 November 2010
17   16 November 2010

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SCA Morgan Stanley Consumer Goods, New York

  • 1. Morgan Stanley conference Jan Johansson, President and CEO 16 November 2010
  • 2. SCA leading one of three hygiene companies worldwide 2 16 November 2010
  • 3. SCA Group A global hygiene products and paper company Net sales SEK 111bn 45,000 employees and sales in more than 100 countries World’s third largest hygiene products company TEN and Tork leading global brands for incontinence care and Away From Home tissue Europe’s largest private forest owner Europe’s second largest packaging company 3 16 November 2010
  • 4. SCA Group Hygiene business is growing % of net sales 100% 80% 40% 58% 60% 40% 60% 20% 42% 0% 1999 1997 2009 2008 09 Packaging and Hygiene products Forest Products 4 16 November 2010
  • 5. SCA Group Sales and EBIT split first nine months 2010 EBIT split EBIT split Forest Products Sales split Personal Care 25% 30% 15% 22% 27% 36% 14% 31% Packaging Tissue 5 16 November 2010
  • 6. Leading market positions Global and regional Nordic region Incontinence care: 1 Baby diapers: 1 North America AFH tissue: 1 AFH tissue: 3 Consumer tissue: 2 Incontinence care: 3 Europe Tissue: 1 Corrugated board: 2 Mexico Baby diapers: 3 Incontinence care: 1 Incontinence care: 1 Tissue: 2 Privately owned forests: 1 Feminine care: 3 Baby: 3 Global Incontinence care: 1 Colombia AFH tissue: 3 Australia Incontinence care: 1 Feminine care: 1 Feminine care: 1 Tissue: 1 Incontinence care: 1 Tissue: 2 6 16 November 2010
  • 7. SCA Group Strategic Direction 7 16 November 2010
  • 8. Growth High potential in markets with low penetration Usage of hygiene products Units/capita/year Units/child/year Units/woman/year Kg/capita/year Penetration in mature markets around 35% North America Western Europe Eastern Europe Latin America Asia 8 16 November 2010
  • 9. Our growth markets Strong SCA positions Good market growth Favourable socio-demographics Joint venture Good market growth Favourable socio-demographics Market tests of Incontinence care products 9 16 November 2010
  • 10. Increased pace of innovation Strengthens market positions 10 16 November 2010
  • 11. Hygiene business Sales split first nine months 2010 Away-From- Incontinence Home tissue care 24% 21% Baby 10% 11% diapers 7% 38% Consumer tissue Feminine care 11 16 November 2010
  • 12. Hygiene business Strategic focus Strengthen leading positions Maintain Tena leadership in premium segment and increase growth in economy segment Drive innovation Increase value added and branded Grow in prioritized Emerging markets Increased share of no.1 and no.2 positions Improve profitability in Consumer tissue and Baby diapers 12 16 November 2010
  • 13. Q3 2010 vs Q3 2009 SCA market update Significantly increased raw material prices Pulp, OCC, recovered paper Raw material costs increased SEK 1.8bn Stronger SEK to other currencies Negative sales impact of SEK 1.5bn equivalent to 6% Hygiene business Good growth for Incontinence care, Feminine care and AFH tissue Continued good growth in emerging markets Packaging and Forest Products Increased demand for Packaging • Corrugated volumes increased 4% Publication paper volumes flat Increased volumes for solid-wood products and pulp 13 16 November 2010
  • 14. Q3 2010 results SEK millions Q3 Q3 Change, Change, Q2 unless otherwise stated 2010 2009 Q3/Q3,%* Q3/Q3,%** 2010 Net sales 27,204 27,108 0 6 27,652 EBIT* 2,574 2,576 0 2 2,440 EBIT margin* (%) 9.5 9.5 8.8 Profit before tax* 2,274 2,199 3 2,196 Earnings per share (SEK) 1.95 1.82 7 2.04 Cash flow from current operations 2,194 4,259 1,668 * Excluding restructuring cost ** Adjusted for exchange rate movements 14 16 November 2010
  • 15. Outlook 2010 Hygiene businesses Good demand Seasonally weaker demand in Q4 for AFH tissue North America Full impact in Q4 of price increases in Tissue Packaging Seasonally weaker demand in Q4 Increasing prices Forest Products Good demand 15 16 November 2010
  • 16. Q&A 16 16 November 2010
  • 17. 17 16 November 2010