The document provides information about a branding and design consultancy called SCG London. It summarizes some of their portfolio including a mixed-use development project in Moscow called Kaleidoscope. For Kaleidoscope, SCG London developed the brand name, strategy, identity, communications, signage, and interior/exterior design. Floor plans and images of the development are shown. The document outlines the wide range of services SCG London offers for real estate projects including strategic branding, graphic design, marketing, and ensuring brand consistency through implementation.
2. SCG London
Our Team
What we do
Marketing Consultants
Branded Architecture & Environments
Graphic Designers
Who we are
International
Multidisciplinary
Multichannel
“Intelligent solutions to complex challenges”
Digital Designers
Interior Designers
Architects
Project Managers
3. Our Experience: Wide Ranging Portfolio
Financial
Retail
Real Estate
Corporate
We work across
a number of
sectors...
4. Our Clients Include…
Yeni GLOBEX BANK logosu
Eski GLOBEX BANK logosu
Example 1: The latin logotype in horizontal format reversed white-out of background colour
Example 2: The latin logotype in horizontal format within the exclusion area (freespace)
5. Our Expertise: Real Estate Branding & Design
Our work covers many different types of developments…
- Shopping & Leisure Centres
- Offices, Business Parks & Business Centres
- Workplace Environments
- Recreational Parks
- City Developments
- Residential Developments & Townships
Over 40 real estate
projects in CIS &
Europe
New build concepts
Revitalisation/
repurposing existing
developments
6. Our Expertise: Adding Value to Assets
We create destination brands
- Competitive differentiation
- Enhanced user experience - reputation and loyalty
- Setting the guiding principles for all parties
- Optimising return on investment
Our creative
concepts achieve
a distinctive
Brand Synergy ™
10. Our Services: Detailed Concepts & Implementation
Brand Guidelines
Design Direction & Support
- Instructions for use of brand identity and
all design/communication elements
- Advice & supervision to ensure integrity of
concept design
- Architect, Contractor & Supplier Briefings
- Monitoring Drawings & Specifications
- Site Visits
11. Kaleidoscope
Mixed use development in
Moscow, Russia
• GBA 119,000 sqm (Retail 41,000 sqm,
offices 8,300 sqm)
• GLA 41,000 sqm
• Underground parking for 932 slots
• Brand inspired by concept of a
multi-coloured Kaleidoscope - ‘Always
different, always yours’
• Venue for all occasions, bringing retail,
entertainment and business together
in one place
Our role:
Brand name, strategy and positioning,
brand identity and communications,
signage, centre design (interior/exterior),
website, marketing.
12. Kaleidoscope
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WELCOME!
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14. Esentai Mall
Shopping mall in
Almaty, Kazakhstan
• Part of Esentai Park, a new mixed-use
development which includes luxury
residential, commercial towers and
five-star hotel
• GBA – 52,000 sqm
• GLA – 45,000 sqm
• Opening 4Q 2012
Our role:
Branding and communications design,
navigation, website.
16. Smolenskiy Passage
Luxury shopping centre in
Moscow, Russia
• GBA – 63,300 sqm
• GLA – 22,300 sqm
• 5 levels
• Iconic landmark development at
epicentre of Moscow metropolitan life
• Redevelopment of historic building
increased total leasable area by 20%
• Upmarket retail and leisure mix - 90
shops/boutiques, 6 restaurants/cafes,
premium supermarket, fitness centre
• Shortlisted as a finalist for the FX
International Design Awards
Our role:
Brand identity and communication, internal
and external signage, interior design,
overseeing design implementation, website.
19. Major mixed use complex in
Moscow, Russia
• Theme park; mixed-use retail; sports
and entertainment arena; three-star
and four-star hotels (1,100 rooms
capacity); congress centre
• Destination development on 22 ha
of land
• First indoor Universal Studios theme
park in the world
• 20,000 seat arena in partnership
with AEG
• Target opening date – 2018
Our role:
Strategic long-term partner to client. Brand
strategy and architectural brief working with
international architects. Creation of name,
branding,environmental design
and communication.
Pulsar entertainment centre
Galactica Park
20. Creating Memorable Signatures
Festival
Shopping mall in
Moscow, Russia
• GBA – 62,000 sqm
• GLA – 31,000 sqm
• 109 Retailers
• 3 levels
• Average daily shoppers visits 40,000
• Investment - USD 80 mln
• Brand inspired by ideas of celebration
• Nominated for MIPIM/MAPIC Award
• Awarded ‘Best Large Shopping
Centre’ at the Moscow Real
Estate Awards
Real Estate – Festival
Real Estate: Festival: Shopping centre
Our role:
Brand name, strategy and positioning,
identity and communications, signage,
centre design (interior/ exterior), website,
marketing. Centre refurbishment and new
food court.
21. Графический пакет - Навигация
Festival
Toilets
Customer Information
Food Court
Festival, Moscow 20
Toilets
Marketing
Customer Information
Toilets
Real Estate – Festival
Real Estate: Festival: Shopping centre
Toilets
Customer Information
Customer Information
Food Court
Food Court
FESTIVAL BRAND REFRESHMENT 2010
About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding
SCG London Page 42
23. Emerald City
Shopping mall in
Tomsk, Russia
• GBA - 42,300 sqm, GLA - 30,700 sqm
At vero eos et accusamus et iusto odio
dignissimos ducimus qui blanditiis
praesentium voluptatum deleniti.
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
9.30am – 8.00pm
9.30am – 8.00pm
9.30am – 8.00pm
9.30am – 8.00pm
9.30am – 8.00pm
9.00am – 8.00pm
11.00am – 5.00pm
• 3 storey shopping and leisure centre
including multiplex cinema and food
court retail offers encompasses both
international and Russian brands
Good Friday 10.00am – 6.00pm
Easter Sunday CLOSED
Bank Holidays 10.00am – 6.00pm
READ MORE >
5050-
d
Giftcar
Giftcard
At vero eos et accusamus et iusto
odio dignissimos ducimus qui
blanditiis praesentium voluptatum
occaecati cupiditate provident.
Real Estate: Emerald City: Shopping Centre
deserunt mollitia animi, id est
laborum et dolorum fuga. Et
harum quidem rerum facilis est et
expedita.
GET YOURS HERE >
READ MORE >
At vero eos et accusamus
et iusto occaecati
cupiditate provident.
At vero eos et accusamus
et iusto occaecati
cupiditate provident.
fun at kaleidoscope
READ MORE >
READ MORE >
SIGN UP NOW >
The easy way to keep up-to-date with
BY CAR >
BY TRAIN >
BY BUS >
SEE MAP >
• Parking for 750 slots
• Opening September 2013
About SCG London | Retail | Financial Services | Real Estate | Corporate• Located Branding
and Employer in largest
scientific, cultural
and industrial centre in the Siberian
federal district
• Drive catchment of 264,963 people
(48% of city population)
Real Estate: Emerald City: Business Centre
• Centre brand draws on key themes
from story, ‘The Wizard of the Emerald
City’, written by Tomsk-based author
Our role:
2
elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud
At vero eos et accusamus et iusto odio
dignissimos ducimus qui blanditiis
praesentium voluptatum deleniti.
9.30am – 8.00pm
9.30am – 8.00pm
9.30am – 8.00pm
9.30am – 8.00pm
9.30am – 8.00pm
9.00am – 8.00pm
11.00am – 5.00pm
Good Friday 10.00am – 6.00pm
Easter Sunday CLOSED
Bank Holidays 10.00am – 6.00pm
READ MORE >
Retail | Financial Services | Real Estate | Corporate and Employer Branding
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
5050-
rd
Giftca
Giftcard
At vero eos et accusamus et iusto
odio dignissimos ducimus qui
blanditiis praesentium voluptatum
occaecati cupiditate provident.
deserunt mollitia animi, id est
laborum et dolorum fuga. Et
harum quidem rerum facilis est et
expedita.
GET YOURS HERE >
READ MORE >
At vero eos et accusamus
et iusto occaecati
cupiditate provident.
At vero eos et accusamus
et iusto occaecati
cupiditate provident.
The easy way to keep up-to-date with
READ MORE >
READ MORE >
SIGN UP NOW >
fun at kaleidoscope
BY CAR >
BY TRAIN >
BY BUS >
SEE MAP >
Branding, overall concept for exterior and
interior design, signage
and communications.
24. Talisman
Shopping centre in
Izhevsk, Russia
• GBA – 45,000 sqm
• GLA – 22,000 sqm
• Parking for 840 slots, including 172
underground slots
• Opened December 2009
• Has the biggest leisure zone in
Udmurt Republic - 5,100 sqm
• Catchment area of over
300,000 people
• Modern European style shopping and
entertainment centre combining
innovative architectural solutions,
functional layout and
high-quality tenants
Our role:
Naming, branding, exterior and interior
design, signage & communications.
25. Royal Park
Shopping centre in
Novosibirsk, Russia
• GBA – 70,000 sqm
• GLA – 35,000 sqm
• 4 levels
• 112 tenants (including many flagship
stores), food court, playground,
15 m fountain
• Underground parking for 800 slots
• Project investment – USD 42 mln
• Awarded ‘Best Large Shopping
Centre Award’
Our role:
Branding and communications, exterior,
interior and signage design.
26. Oz
Shopping & Entertainment
Centre in Krasnodar, Russia
• Destination development on 45
hectares of land
• GBA 227,000m2, GLA 164,000m2
• 3 levels
• Value - EUR200m
• Dynamic brand and the
architectural concept
• Flagship project of a planned rogramme
p
of combined retail and leisure centres
across Russia.
• 7 anchor stores, 1 hypermarket, 21
MSUs and a further 201 retail units.
Leisure concessions include multiplex
cinema, 24 food outlets, kids centre
and games zone.
Our role:
Creation of name and brand identity to
appeal to all audiences – customers, tenants,
staff and investors. Integration of brand into
exterior architecture
27. City Mall
A vibrant brand
for Sakhalin
4.2
ПОЛИГРАФИЯ
И ГРАФИКА
4.3
Варианты дизайна
ПОЛИГРАФИЯ
рекламных плакатов
И ГРАФИКА
Отдыхай со
вкусом
Лучшие кафе
и рестораны
Ещё любых работаешь
до, ты без глупые
стоить. На тд обеда
программы, то или
идея получат.
стар гэлакси
Отдыхай со
вкусом
Ежедневно
с 9.00
• A new shopping and leisure centre on
Sakhalin island, one of the far eastern
provinces of Russia near Japan.
Предлагаются три стиля рекламных
плакатов. В каждомBag плакатов
Carrier из
присутствуют элементы фирменного стиля
Фирменные пакеты с изображением
для создания разнообразных изображений.
элементов корпоративной текстуры могут
быть разноцветными или одноцветными.
Дополнительный логотип должен быть
Формат плакатов базируется на размерах
размещен в центре пакета.
бумаги А, применяемых в Европе, и может
ПРИМЕЧАНИЕ: НЕ меняйте форму
быть легко масштабирован для любых
арки и радиус пересекающихся кривых.
Их размеры и форма определены
других размеров.
корпоративной текстурой и
являются необходимым условием
последовательного использования бренда.
Lorem ipsum
dolor sit amet
magnis eu at orci
odio eu tristique.
Лучшие кафе
и рестораны
• Our brief was to develop a visual
identity - TOTEM OPTIONS
СИТИ МOЛЛ ВАРИАНТЫ ТОТЕМОВsolution and make
recommendations that could be adopted
into the fabric and construction
programme without causing disruption to
the design and building process.
Ещё любых работаешь до, ты без
глупые стоить. На тд обеда программы,
то или идея получат.
отдых и шоппинг для всей семьи
отдых и шоппинг для всей семьи
СИТИ МОЛЛ САХАЛИН_РУКОВОДСТВО ПО БРЕНДУ 2006
СИТИ МОЛЛ САХАЛИН_РУКОВОДСТВО ПО БРЕНДУ 2006
• We created a vibrant symbol for the
mall that flows throughout all elements in
exterior treatments, interior concepts
and communications.
• Five, brightly coloured discs in a circle
achieve a high impact, memorable
signature that can be interpreted in
different ways – the five theme areas of
the mall, a winter snowflake, a
summer flower.
• The brand also represents a community
working together and provides a vibrant
symbol for exterior and interior
treatments, website, marketing and
promotion media.
Добро
пожаловать
ПЧАСЫ РАБОТЫ
ПОНЕДЕЛЬНИК
ВТОРНИК
СРЕДА
ЧЕТВЕР
ПЯТНИЦА
СУББОТА
ВОСКРЕСЕНЬЕ
00-00
00-00
00-00
00-00
00-00
00-00
00-00
Opt A.
Sakhalin : 546 : PRESENTATION 5
Добро
пожаловать
ПЧАСЫ РАБОТЫ
ПОНЕДЕЛЬНИК
ВТОРНИК
СРЕДА
ЧЕТВЕР
ПЯТНИЦА
СУББОТА
ВОСКРЕСЕНЬЕ
00-00
00-00
00-00
00-00
00-00
00-00
00-00
Opt B.
Opt B.
28. Centrum
Brand identity for two
market propositions
• Centrumutveckling a Swedish
development company, required the
development of two destination brands
which could target two market formats
– a city shopping centre for stylish lifestyle
brands and customers, and a family retail
shopping centre.
• We created two brands named Centrum
Boulevard and Centrum Park. Each have a
common identity treatment but with a
style and personality of their own.
Boulevard is an urban concept with
fashion stores and cafes - a city shopping
environment, a place to go after work and
to socialise. Park is an out of town
shopping and leisure concept with big
anchor stores and a cinema complex.
• The first of the planned region-based
brands, Centrum Park in Kaluga, is
47,000 square meters (and has the
potential to be expanded to 80,000 square
meters in the future). It provides an
extensive mix of retailers together with
cinemas, bowling, a children’s
entertainment centre and a large
food court.
30. Moscow Prospekt
Shopping mall in
Voronezh, Russia
• GBA – 60,000 sqm
• GLA – 40,500 sqm
• 3 levels
• Project investment – USD 67 mln
• 115 world renowned tenants, cinema,
6 restaurants and family entertainment
centre
SUMMER EVENTS:
FILMS THIS SUMMER:
JUNE:
JUNE:
JULY:
AUGUST:
AUGUST:
AUGUST:
JUNE:
JUNE:
JULY:
AUGUST:
AUGUST:
AUGUST:
BEACH FASHION SHOW
RUSTIC ITALIAN COOKING
BEAUTIFY YOURSELF
SPORTSWEEK
WINES OF THE WORLD
KIDZ PLAYDAYZ
• Average daily shoppers visits 15,000
ROCKY 6
INDIANA JONES 4
X-MEN 4
THE HILLS HAVE EYES 2
THE HOBBIT
THE DARK KNIGHT
ПОЗДРАВЛЯЕМ МИЛЫХ ДАМ
MАРТА 8
• Powerful brand identity in 3D form created
out of mall’s initials
• Finalist at the pan-Russian ‘Best
Development Project’ competition
Our role:
Branding, exterior and interior design,
signage and communications.
UNDERGROUND PARKING: NAVIGATION GRAPHICS
Underground car park
Directional signing: Wall graphics
UNDERGROUND PARKING: GRAPHIC WALL
Pedestrian totem signing
Pedestrian signing
escalator wall
31. Kvadrat
Mixed use development in
Kiev, Ukraine
• GBA – 42,000 sqm
• GLA – 19,000 sqm
• 100 Retailers
• 3 levels
• Average daily shopper visits 10,000
• One of the largest shopping centres on
the left bank of Kiev
• Centre design features a large glass
prism that creates a sparkling atmospheric
ambience through use of light, space
and colour
Our role:
Branding, exterior design, signage and
communications.
32. Cinema Star
Established cinema chain in
Moscow, Russia
• Cinema Star is a leading chain of cinemas
through Russia and CEE countries.
• Our brief was to reinvigorate and
differentiate the brand. In common with
most competitors, the old logo for
Cinema Star featured a star symbol. It
looked complicated and old fashioned
as it also featured a role of celluloid film.
The way that it combined different
elements together presented real
signage difficulties.
• We transformed the brand by creating
a completely new identity. Our inspiration
was the cinema audience itself. We
created a family of characters that can be
featured separately and that come
together in a simple, bold,
multi-coloured brandmark.
• The result is a high impact, versatile
brand that stands out from the
competition and communicates the
enjoyment of the cinema experience.
The brand has been relaunched and the
icons and speech bubble ideas
successfully implemented through into
a range of packaging and
promotional materials.
33. Movie Time
Mixed use development in
Mumbai, India
• 4 floor building on 1,940 sqm of land
• GBA - 5,380 sqm
• Retail and leisure offers at ground and
1st floor levels
• 2nd floor food court with cafés, food units
and restaurant
• State of the art multiplex cinema offering
theultimate digital viewing experience on
3rd floor
• Roof garden is a unique space for
socialising, relaxation and special events
• A destination experience
• Striking architectural frontage maximises
impact at street level
Our role:
Conceptual development - brand strategy,
identity, communications, architectural,
exterior and interior design.
34. Integral
Office centre in
Moscow, Russia
• GBA – 70,000 sqm
• Office and retail premises - 32,300 sqm
• State services - 8,600 sqm
• Flexible service package to suit
different business requirements,
ranging from licensed fully furnished
to traditional office space let on a
conventional lease basis
• 21,700 sqm above ground parking
• Contemporary design based on
theme of connectivity between people
and technology
Our role:
Identity, interiors, external and internal
signage and wayfinding, interior feature
graphics, external building features
(including canopy treatment), landscaping.
35. audience of 50 million, television
13 years, and the Internet just 4 years.
Integral
In 2001 more information could be
sent over a single cable in a
second than in 1997 was sent over
the entire Internet in a month.
Native English speakers
represent 35% of the online
population, although they are
less than 10% of the world
population. Native Chinese
speakers represent the second
largest group: 16% of the
online population.
Mobile subscribers worldwide have
outnumbered fixed-line subscribers.
The mobile cross-over has taken
place across geographic criteria, across
socio-demographic criteria such
as gender, income, or age, and
across economic criteria.
Real Estate: Integral: Business Centre
The typical Internet
user worldwide is
young, male and
wealthy – a member of
an elite minority.
Only 11% of PCs are recycled; the
percentage for televisions and mainframes recycled is lower.
36. Chaika Plaza
A contemporary
office environment
Interdum
Interdum
Interdum
Interdum
Interdum
Interdum
Interdum
Interdum
Interdum
Interdum
SED ELIT
RISUS, A EST.
VESTIBULUM
ADIPISCING!!
INTERDUM
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volutpat, tellus ut molestie porta,
sem est eleifend arcu, vitae congue.
*MAURIS VOLUTPAT
tellus ut molestie porta, sem est eleifend arcu,
vitae congue dui diam id leo. tellus ut molestie
porta, sem est eleifend arcu, vitae congue dui
diam id leo. tellus ut molestie porta, sem est
eleifend arcu, vitae congue dui diam id leo. tellus
ut molestie porta, sem est eleifend arcu, vitae
congue dui diam id leo.
+SED ELIT RISUS, A ALIQUAM EST.
VESTIBULUM ADIPISCING!!
INTERDUM
INTERDUM
INTERDUM
•
Our client, Corporation AND, owns a
series of office buildings throughout
Moscow– all branded as Chaika
Plaza. Together they form a chain of
tenanted business centres. They are
not a serviced office concept but
are operated on a normal landlord/
tenant basis.
• Having successfully grown and managed
the chain for nearly a decade, there was a
need to upgrade the common areas of the
buildings in order to respond to
demands for a refreshed, more
contemporary environment.
• We developed graphic communications,
signage, canopy treatment and design
(together with some replanning) of all
common areas such as entrance,
reception, corridors and stairways.
• Chaika means Gull in Russian. The Gull
motif therefore forms an important part
of the design, creating a distinctive sense
of character within the environment.
//Sed elitem vestibulum adipiscing.
PRAESENT TINCIDUNT PLACERAT TURPIS, AT GRAVIDA NEQUE VESTIBULUM ADIPISCING RUTRUM NEC
• This flexible concept has proved to
be easily adaptable to different types of
buildings within the Chaika Plaza chain.
37. Buna
Real Estate – Buna
eal Estate: Buna: Design centre
Building design centre in
Damascus, Syria
• 4 floor complex with atrium and galleries
• Includes showrooms, offices, meeting
rooms, shops and cafes
• Building designed to be an iconic
landmark - draws on Middle Eastern
influences and latest Western
technological advances
• Allows for future flexible uses
Our role:
Total conceptual development - brand
strategy, identity, communications,
architectural, exterior and interior design.
About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding
SCG London Page 41
38. 7
Main column
Extropolis
Primary content column
with expandable depth…
Conference Centre in
Moscow, Russia
…content flows no
wider than these 3 boxes
in width.
•
17
67mm
7
67mm
17
176mm
297mm
17
Square cropped
images any size,
to fit within the
page margins.
560mm
50mm
50mm
2 column
text box, align
left under sub
heading.
• The brand identity makes clever use of
the double ‘o’ within the name to create
a central symbol of dialogue at the
heart of the brand. The brand texture uses
a simple pattern of squares and contrast
colours which are used in a flexible way
to brand the centre’s activities across a
wide range of marketing communications
and corporate literature.
17
560mm
Fixed page width must center to browser window
50mm
CLIENT BRANDMARK
CLIENT BRANDMARK
Conference
Conference
17
14 July 2008
210mm
210mm
A5
S
148mm
A5
2300mm
105mm
15
50mm
210mm
790mm
We created the brand identity, marketing
communications, environment design
and website design for this Moscow
conference centre
14 July 2008
M
39. Crocus City
Mixed use complex in
Moscow, Russia
• Multifunctional 6,000 seat concert hall
• Exhibition centre totalling 550,000 sqm
• Daily footfall from 100,000 to 1 mln people
• A lighting and architectural scheme
to enhance and unify the exterior of the
building complex in a dramatic way
Our role:
Lighting and architectural design.
40. e: Rublyovo Arkhangelskoye: City
R.A City
Residential project in
Moscow region, Russia
ИНФРА
СПОКО СТРУКТУР
ЙСТВИ А ГОРО
ДА
Е ЗАГО
РОДА .
.
• Over 300 ha of land
• Located near Novorizhskoye highway,
only 3 km from the Moscow outer
ring road
www.Р
ублево
-Архан
гел
ьское.
ru
• Surrounded by the Moscow river
A on 3 sides.
new way of living
ИНФРАСТРУКТУРА ГОРОДА.
СПОКОЙСТВИЕ ЗАГОРОДА.
www.Рублево-Архангельское.ru
• Proposed budget of USD 3 bln dollars
www.Рублево-Архангельское.ru
PHASE 1: AWARENESS CAMPAIGN
ФАЗА 1: КАМПАНИЯ ПО СОЗДАНИЮ ОСВЕДОМЛЕННОСТИ
• Planned to be a new
PHASE 1B TEASER:
INTEREST TRIGGER – ‘QUIRKY PEOPLE’ - STRATEGY
city, one of the
largest development projects
in Europe
a new way of living
CONCEPT
ИНФРА
СПОКО СТРУКТУР
ЙСТВИ А ГОРО
ДА
Е ЗАГО
РОДА .
.
A set of billboards displaying the future city community. Billboards 2, 3, 4 build the story up,
leading to the unifying billboard 1. Note there will be more images and witty tone of voice/
copyright based on “question-answer” principle should be developed in due course.
• A clearly differentiated place brand
that communicates the diversity of
the development
www.Р
ублево
-Архан
гел
ьское.
ru
Strategic Objectives
Build on initial awareness
Create intrigue through teaser campaign
Appeal to sense of humour
Trigger further interest
Creative Objectives
Use wit to arouse curiosity and create
variations on a theme
Get talked about
Communicate key messages in an unexpected way
Main Message
City for you
“I shop only at the best
shopping arcades”
Subliminal Messages
Whatever my particular priorities and demands, this is the city
that will provide for me.
This city meets the highest levels of aspiration
(even the fussiest people are catered for)
Real Estate: Rublyovo Arkhangelskoye: City
Creative Strategy
Teaser approach
Gives a twist to different aspects of the
target market and their needs
Desired Response
Long Term Value
Potential for development of idea in different ways and in
relation to different target audiences as part of ongoing
marketing communications. Potential to give the campaign a
further twist through use of celebrities.
WWW.RA-CITY.RU
CONCEPT 1
A new way of living
Our role:
IT’S YOUR CITY
IT’S YOUR CITY
WWW.RA-CITY.RU
www.Рублево-Архангельское.ru
www.Рублево-Архангельское.ru
Strategy, brand identity and communication,
architect briefing and architectural
consultancy, planning and landscape design
consultancy.
CONCEPT 2
ИНФРАСТРУКТУРА ГОРОДА. СПОКОЙСТВИЕ ЗАГОРОДА.
“I get it”
“I want somewhere I can
ride on my scooter”
“How do I find out more?”
don | Retail | Financial Services | Real Estate | Corporate and Employer Branding
25
“I need a safe place
to park my Ferrari”
ИНФРАСТРУКТУРА ГОРОДА.
СПОКОЙСТВИЕ ЗАГОРОДА.
.
ГОРОДА
ТРУКТУРА ОРОДА.
ИНФРАС
СТВИЕ ЗАГ
СПОКОЙ
IT’S YOUR CITY
WWW.RA-CITY.RU
CONCEPT 3
?*
IT’S YOUR CITY
WWW.RA-CITY.RU
CONCEPT 4 - * Ongoing campaign concepts.
MARKETING COMMUNICATIONS STRATEGY
ОД
И ЗАГОР
ГОРОДА
ЛУЧШЕЕ
А
26
41. Meshcherskiy Park
er Branding
Recreational Park,
Odinzovo, Russia
1235 C
Orange
NATURE TRAIL
POND AREA
CYCLING TRAIL
PLAYGROUND
021 C
Home
PICNIC AREA
RAL 1003
HORSE RIDING
RAL 2008
NATURE TRAIL
POND AREA
FOREST AREA
TOILETS
PICNIC AREA
POND AREA
PICNIC AREA
HORSE RIDING
CYCLING TRAIL
HORSE RIDING
FOREST AREA
PICNIC AREA
Sport
Nature
• Part of the Moscow green belt, located in
the Skolkova district
Contact
Search
• Managed open and partially
forested parkland
Summer
Starts
Here...
RAL 3020
RAL 4010
ЧАСЫ РАБОТЫ
Monday
9.30am – 8.00pm
Tuesday
9.30am – 8.00pm
Wednesday 9.30am – 8.00pm
Thursday
9.30am – 8.00pm
Friday
9.30am – 8.00pm
Saturday
9.00am – 8.00pm
Sunday
11.00am – 5.00pm
Good Friday 10.00am – 6.00pm
Easter Sunday CLOSED
Bank Holidays 10.00am – 6.00pm
CYCLING TRAIL
PLAYGROUND
PLAYGROUND
FOREST AREA
BALL GAMES
TOILETS
NATURE TRAIL
NATURE TRAIL
SKIING
POND AREA
NATURE TRAIL
NATURE TRAIL
HORSE RIDING
CYCLING TRAIL
POND AREA
POND AREA
FOREST AREA
Park Regulations
Wbsite Policy
Home
Whats on
Tourists
Press
Business
About Us
Details
• Popular recreational area providing
leisure, cultural and sports facilities
Home
• Network of hiking trails and bicycle lanes
BALL GAMES
TOILETS
PICNIC AREA
PICNIC AREA
NATURE TRAIL
The Park
SKIING
Disclaimer
NATURE TRAIL
Rhod.
Red C
485 C
BALL GAMES
SKIING
POND AREA
POND AREA
CYCLING TRAIL
CYCLING TRAIL
HORSE RIDING
HORSE RIDING
FOREST AREA
FOREST AREA
PLAYGROUND
PLAYGROUND
PLAYGROUND
• Tree and leaf motif brand concept
communicates special character and
heritage of the park
BALL GAMES
CYCLING TRAIL
CYCLING TRAIL
TOILETS
PLAYGROUND
PLAYGROUND
SKIING
TOILETS
TOILETS
BALL GAMES
BALL GAMES
SKIING
SKIING
Our role:
Branding and design, wayfinding
and signage, marketing collateral,
including literature, advertising and
corporate materials.
BALL GAMES
BALL GAMES
1800MM
1700MM
1600MM
1400MM
Lorem
summeta
et iusto
Lorem
summeta
et iusto
1200MM
1000MM
Программы целевого кредитования
Москоммерцбанка – удобный и доступный
способ придать новый импульс развитию
750MM
вашего бизнеса. Целевое кредитование
может быть предоставлено в виде займа
или в форме лизингового финансирования.
PICNIC AREA
PICNIC AREA
HORSE RIDING
HORSE RIDING
FOREST AREA
FOREST AREA
TOILETS
TOILETS
SKIING
SKIING
500MM
1800MM
1700MM
1600MM
1400MM
Lorem
summeta
et iusto
Программы целевого
кредитования
Москоммерцбанка –
удобный и доступный
Lorem
summeta
et iusto
Программы целевого кредитования
Москоммерцбанка – удобный и доступный
способ придать новый импульс развитию
вашего бизнеса. Целевое кредитование
• Name derived from ancient, princely
family of Meshcherskiy
1200MM
1000MM
750MM
может быть предоставлено в виде займа
или в форме лизингового финансирования.
500MM