This document discusses digital participation in Scotland. It provides statistics on internet usage over time and barriers to digital participation. 30% of people in Scotland lack basic online skills. The three key barriers to participation are lack of qualifications, being retired, or disabled. The Scottish government has several initiatives to improve digital participation including a digital charter, challenge fund, training programs, and an online skills learning platform. The overall goal is to make Scotland a world-class digital nation with high levels of participation.
2. In Context: History of Some Technology
2005
1876
1979
1995
1994
2005
2010
1995
2000
2011
1978
1936 1969
1990
1998
2013
3. Websites Growing out of all
proportion?
2013 =
672,985,183
2003 =
40,912,332
1993 =
130
4. Year
Internet
Users
Users per
Website
1993
14,161,570
108,935
2003
778,555,680
16
2013
2,756,198,420
4
5. We live in a digital world
Percentage of people willing to give up a key lifestyle habit rather than the internet for a year
Read more: https://www.bcgperspectives.com/content/articles/media_entertainment_strategic_planning_4_2_trillion_opportunity_internet_economy_g20
7. Digital Scotland
Ambition
To be a world class digital
nation demands that we
achieve world class levels of
digital participation
Scottish Government
16. Armed with this knowledge
• What is your own organisation doing well?
• How is your organisation supporting other
organisations to make best use of digital?
• What could you do more of?
• What could you differently?
• What support do you need?
19. The strategy is delivery!
• Digital Participation Charter
• Challenge Fund
• Let’s Get Digital
• Let’s Get On Near You
• Learn My Way – Scotland
20. Scotland’s Digital Participation Charter
1. Ensuring that all of our staff and volunteers have an
opportunity to learn basic online skills, and that they
take advantage of this opportunity
2.Encouraging and supporting our staff and volunteers to
help other people learn basic online skills, and help
other organisations to embrace digital tools
3.Contributing resources and practical support for digital
participation initiatives in Scotland in whatever ways
we can
4.Channelling our efforts through the Digital Participation
Programme, so that our activities can be coordinated
for maximum impact and measured consistently
5.Using common language based on digital participation
and basic online skills, to make our thinking and actions
as clear as possible
21. Challenge Fund
Enable organisations to digitise content,
build digital networks and improve the
digital skills of their members in order that
they might continue to thrive in the digital
world
22. Launch of online application
Monday 13 October 2014
Deadline for applications
Friday 14 November 2014
Notification of award
By Friday 19 December 2014
Launch of online application
Monday 12 January 2015
Deadline for applications
Friday 13 February 2015
Notification of award
By Friday 20 March 2015
Call 1
Call 2
23. Let’s Get Digital
• Website creation or revamp
• Social media – whether it’s beginners or
advanced
• E-commerce and online fundraising
• Campaigning, relationship management
and digital marketing
• Using IT more efficiently and mobile
communications
• IT strategy or policy development
• Basic online skills
24. Let’s Get On – Near You
• List support for people to get basic online skills
• Direct people needing online skills to the
database
25. Suite of learning materials
to help people learn basic
online skills
and more
In partnership with
26. … and also policy
Digital Public Sector
Research
Events
How we make most effective use of data
What works?
VCR In the UK - 1978
Ebay Launched– 1995
Walkman Launched Globally – 1979
Play Station One Global Launch – 1994
Tesco Online Home Delivery – 2000
You Tube – 2005Ipad hits the shops – 2010
Facebook pokes for the first time – 2005
Salesforce Launched - 2006