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Digital participation 
Sally Dyson 
Head of Digital Participation 
#digiscot
In Context: History of Some Technology 
2005 
1876 
1979 
1995 
1994 
2005 
2010 
1995 
2000 
2011 
1978 
1936 1969 
1990 
1998 
2013
Websites Growing out of all 
proportion? 
2013 = 
672,985,183 
2003 = 
40,912,332 
1993 = 
130
Year 
Internet 
Users 
Users per 
Website 
1993 
14,161,570 
108,935 
2003 
778,555,680 
16 
2013 
2,756,198,420 
4
We live in a digital world 
Percentage of people willing to give up a key lifestyle habit rather than the internet for a year 
Read more: https://www.bcgperspectives.com/content/articles/media_entertainment_strategic_planning_4_2_trillion_opportunity_internet_economy_g20
Digital first 
Mobile first
Digital Scotland 
Ambition 
To be a world class digital 
nation demands that we 
achieve world class levels of 
digital participation 
Scottish Government
1.3m people 
not online in 
Scotland
30% 
Lack basic online skills 
UK = 21% 
BBC Media Literacy, Ipsos
Digital Participation at Voluntary Action Scotland Conference 2014
No qualifications 
60% 
Retired 
55% 
Disabled 
50% 
UK / Oxford Internet Institute
82% 
Not 
interested 
5% 
Too 
expensive 
3% 
No 
computer 
7% 
Too 
difficult 
UK / Oxford Internet Institute
1 in 5 
charities have little or no 
web presence 
50% 
need help with web design 
and social media 
UK / Go ON UK
SCVO Digital Participation team 
Increase 
digital 
participation 
throughout 
Scotland 
Build 
digital 
capability in 
the third 
sector
Three Key Barriers to Overcome
Armed with this knowledge 
• What is your own organisation doing well? 
• How is your organisation supporting other 
organisations to make best use of digital? 
• What could you do more of? 
• What could you differently? 
• What support do you need?
How can team digital help?
www.digitalscotland.org/lets-get-on/ 
www.scvo.org.uk/news-campaigns-policy/ 
campaigns/digital-participation/
The strategy is delivery! 
• Digital Participation Charter 
• Challenge Fund 
• Let’s Get Digital 
• Let’s Get On Near You 
• Learn My Way – Scotland
Scotland’s Digital Participation Charter 
1. Ensuring that all of our staff and volunteers have an 
opportunity to learn basic online skills, and that they 
take advantage of this opportunity 
2.Encouraging and supporting our staff and volunteers to 
help other people learn basic online skills, and help 
other organisations to embrace digital tools 
3.Contributing resources and practical support for digital 
participation initiatives in Scotland in whatever ways 
we can 
4.Channelling our efforts through the Digital Participation 
Programme, so that our activities can be coordinated 
for maximum impact and measured consistently 
5.Using common language based on digital participation 
and basic online skills, to make our thinking and actions 
as clear as possible
Challenge Fund 
Enable organisations to digitise content, 
build digital networks and improve the 
digital skills of their members in order that 
they might continue to thrive in the digital 
world
Launch of online application 
Monday 13 October 2014 
Deadline for applications 
Friday 14 November 2014 
Notification of award 
By Friday 19 December 2014 
Launch of online application 
Monday 12 January 2015 
Deadline for applications 
Friday 13 February 2015 
Notification of award 
By Friday 20 March 2015 
Call 1 
Call 2
Let’s Get Digital 
• Website creation or revamp 
• Social media – whether it’s beginners or 
advanced 
• E-commerce and online fundraising 
• Campaigning, relationship management 
and digital marketing 
• Using IT more efficiently and mobile 
communications 
• IT strategy or policy development 
• Basic online skills
Let’s Get On – Near You 
• List support for people to get basic online skills 
• Direct people needing online skills to the 
database
Suite of learning materials 
to help people learn basic 
online skills 
and more 
In partnership with
… and also policy 
Digital Public Sector 
Research 
Events 
How we make most effective use of data 
What works?
@scvotweet 
@sallyld 
#digiscot 
digital@scvo.org.uk

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Digital Participation at Voluntary Action Scotland Conference 2014

  • 1. Digital participation Sally Dyson Head of Digital Participation #digiscot
  • 2. In Context: History of Some Technology 2005 1876 1979 1995 1994 2005 2010 1995 2000 2011 1978 1936 1969 1990 1998 2013
  • 3. Websites Growing out of all proportion? 2013 = 672,985,183 2003 = 40,912,332 1993 = 130
  • 4. Year Internet Users Users per Website 1993 14,161,570 108,935 2003 778,555,680 16 2013 2,756,198,420 4
  • 5. We live in a digital world Percentage of people willing to give up a key lifestyle habit rather than the internet for a year Read more: https://www.bcgperspectives.com/content/articles/media_entertainment_strategic_planning_4_2_trillion_opportunity_internet_economy_g20
  • 7. Digital Scotland Ambition To be a world class digital nation demands that we achieve world class levels of digital participation Scottish Government
  • 8. 1.3m people not online in Scotland
  • 9. 30% Lack basic online skills UK = 21% BBC Media Literacy, Ipsos
  • 11. No qualifications 60% Retired 55% Disabled 50% UK / Oxford Internet Institute
  • 12. 82% Not interested 5% Too expensive 3% No computer 7% Too difficult UK / Oxford Internet Institute
  • 13. 1 in 5 charities have little or no web presence 50% need help with web design and social media UK / Go ON UK
  • 14. SCVO Digital Participation team Increase digital participation throughout Scotland Build digital capability in the third sector
  • 15. Three Key Barriers to Overcome
  • 16. Armed with this knowledge • What is your own organisation doing well? • How is your organisation supporting other organisations to make best use of digital? • What could you do more of? • What could you differently? • What support do you need?
  • 17. How can team digital help?
  • 19. The strategy is delivery! • Digital Participation Charter • Challenge Fund • Let’s Get Digital • Let’s Get On Near You • Learn My Way – Scotland
  • 20. Scotland’s Digital Participation Charter 1. Ensuring that all of our staff and volunteers have an opportunity to learn basic online skills, and that they take advantage of this opportunity 2.Encouraging and supporting our staff and volunteers to help other people learn basic online skills, and help other organisations to embrace digital tools 3.Contributing resources and practical support for digital participation initiatives in Scotland in whatever ways we can 4.Channelling our efforts through the Digital Participation Programme, so that our activities can be coordinated for maximum impact and measured consistently 5.Using common language based on digital participation and basic online skills, to make our thinking and actions as clear as possible
  • 21. Challenge Fund Enable organisations to digitise content, build digital networks and improve the digital skills of their members in order that they might continue to thrive in the digital world
  • 22. Launch of online application Monday 13 October 2014 Deadline for applications Friday 14 November 2014 Notification of award By Friday 19 December 2014 Launch of online application Monday 12 January 2015 Deadline for applications Friday 13 February 2015 Notification of award By Friday 20 March 2015 Call 1 Call 2
  • 23. Let’s Get Digital • Website creation or revamp • Social media – whether it’s beginners or advanced • E-commerce and online fundraising • Campaigning, relationship management and digital marketing • Using IT more efficiently and mobile communications • IT strategy or policy development • Basic online skills
  • 24. Let’s Get On – Near You • List support for people to get basic online skills • Direct people needing online skills to the database
  • 25. Suite of learning materials to help people learn basic online skills and more In partnership with
  • 26. … and also policy Digital Public Sector Research Events How we make most effective use of data What works?
  • 27. @scvotweet @sallyld #digiscot digital@scvo.org.uk

Editor's Notes

  1. VCR In the UK - 1978 Ebay Launched– 1995 Walkman Launched Globally – 1979 Play Station One Global Launch – 1994 Tesco Online Home Delivery – 2000 You Tube – 2005 Ipad hits the shops – 2010 Facebook pokes for the first time – 2005 Salesforce Launched - 2006