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Maximize your competitors research: Organic, Paid and Social Media

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Semrush
Semrush

Go all the way from newbie to Guru of Organic, Paid, and Social Media competitors research! After a brief SEMrush overview, describing its basic features, we introduce more advanced options, and then switch to competitors analysis in Social Media with the help of some must-have tools for every Community Manager!

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Maximize your competitors research Organic, Paid and Social Media Elizabeth Lavrienko Support Specialist e.lavrienko@semrush.com Olga Andrienko Social Media Manager o.andrienko@semrush.com
Structure: Competitive Analysis SEO PPC Social Media Tools With Elizabeth With Olga Questions! 
5 Competitive Research steps you should take
STEP #1 – Organic Who my competitors really are? SEMrush Organic Competitors report
STEP #2 Finding the right keywords Domain vs Domain Tool + Keyword Difficulty Tool
STEP #3 – Ads Your competitors in Ads and Organic – are they the same? SEMrush Ads Competitors report
STEP #4 Spying on your competitors’ Ads SEMrush Domain Ads History report
STEP#5 Track your success! Position Tracking Tool
MAXIMIZE-86C92S5G Elizaveta Lavrienko Customer Support Specialist e.lavrienko@semrush.com mail@semrush.com promo.semrush.com
Social Media Tool for Competitive Analysis
Free Or With Free Trial!
RivalIQ.com Fb, Twitter, G+, YouTube, LinkedIn, Instagram
Create Landscapes You should know your main competitors, but RivalIQ can suggest some
See where you have the advantage
Check a specific social channels or metric
Total Change (%)
Likealyzer.com - Facebook
Analysis + recommendations!
What’s good and what’s bad Good! Check when they’re posting! Hmm, I shouldn’t post too many links on my page Leverage your competitors’ experience!
Simplymeasured.com - Facebook http://simplymeasured .com/free-social- media-tools
Enter your brand and companies you want to compare yourself with
Sproutsocial.com – Twitter comparison
Sproutsocial.com Engagement rate, Influence + Follower count and mention comparison
Topsy.com - Twitter
Brand example - Ford When? What? Where?
Talkwalker.com Track the mentions of the brand
2 free tools to use for your personal brand!
SumAll.com
Canva.com – the best free tool for an easy web design
Good luck!  Be persistent, and everything is possible! 
MAXIMIZE-86C92S5G Elizaveta Lavrienko Customer Support Specialist e.lavrienko@semrush.com mail@semrush.com promo.semrush.com

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