38. Have to be a page admin to be able to send visitors to a page on Facebook.
39. A primary funding source can’t be edited or removed. You need to add another funding source to be able to remove the primary source and make the new funding source primary in it’s place.
40.
41. Set an end date if you’re not going to be paying close attention
42. Change your creative OFTEN- like once a week. Change the picture, the text, mix it up.
43. If you don’t need to use your personal account, don’t.
44. Send people to pages within Facebook, don’t make them leave. Have a link on the FB page you send them to that goes to your external site.
45. Have a goal or conversion option on your Facebook page.
46. Have a CLEAR call to action in the ad that matches the landing page.
56. Conversions by Impression Time (length of time between click and conversion)Tag your destination URLs for your analytics program. &utm_source=facebook&utm_campaign=free+coupon Choose a goal. Make it attainable.