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Facebook Like Button Marketing The Search Marketer’s Guide Presenter: @justinkistner  Hashtag: #sswoot
Presenter: @justinkistner  Hashtag: #sswoot What is the Like button?
Turn any page into a fan page Presenter: @justinkistner  Hashtag: #sswoot
The value to the user Presenter: @justinkistner  Hashtag: #sswoot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The value to the page owner Presenter: @justinkistner  Hashtag: #sswoot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presenter: @justinkistner  Hashtag: #sswoot Facebook SEO using the Like button
Pages with Like buttons are indexed Presenter: @justinkistner  Hashtag: #sswoot
Most Likes most recently wins Presenter: @justinkistner  Hashtag: #sswoot
Optimization options Presenter: @justinkistner  Hashtag: #sswoot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Like farms Presenter: @justinkistner  Hashtag: #sswoot
Presenter: @justinkistner  Hashtag: #sswoot Like button updates and targeting
Step 1: Acquire fans Presenter: @justinkistner  Hashtag: #sswoot
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Admin sees an admin link Presenter: @justinkistner  Hashtag: #sswoot
Invisible fan page Presenter: @justinkistner  Hashtag: #sswoot
Admin appears like any other fan page Presenter: @justinkistner  Hashtag: #sswoot
Use it to send updates to fans Presenter: @justinkistner  Hashtag: #sswoot
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EdgeRank hides 99.8% of updates Presenter: @justinkistner  Hashtag: #sswoot NFO is the new SEO
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The Like Button - - Search and Social Woot! Hawaii 2010