The slides describe the 10 most important On Page SEO elements which every web development company shall address, if it is to get top ranks in search engines.

1. Most important On Page SEO elements which
shall not be ignored while developing a website.

2. 1st
• Choice of Technologies:
– Technology shall permit crawling by search
engines bots.
– Technology shall render the web page to be
indexed by Google.

3. 2nd
• URLs, Title and Meta Tags
– No restriction in choosing any domain name but using most important keywords
in URLs helps to an extent.
– Make URLs static since dynamic URLs keep ranks fluctuating. This can be done
by web development companies.
– Title tag shall contain the most important keywords. But, avoid repetition.
– Meta Tags such as Description shall also incorporate keywords but shall make
meaningful sentences. Good descriptions can attract visitors more.
– Header Tags from H1 to H6 define hierarchy of heading.
– Geo Tags help in defining the location of the website business for the search
engines, imparting greater credibility to search engines.
– Authorship and Publisher tags also hold importance.
– Meta Robots- follow, nofollow, index, noindex- tags also help in blocking or
unblocking search engine bots from a particular page or link. Check this article
for more information (http://ezinearticles.com/?Correct-Application-Of-Robots-
File,-NoIndex-NoFollow-Tags-And-Canonical-Redirection&id=6963600 ).

4. 3rd
• Redirections
– 301, 302 & Canonical are some of the most widely used
commands for redirecting websites or webpage from one place
to another.
– Redirections can be done keeping Users as well as Search
Engines in consideration.
– 301 is used when you permanently move from one webpage or
website to another.
– 302 is used for temporary movement.
– Canonical tag is used at page level to tell search engine bots not
to read this page but move on to another specified one. This is
typically used to avoid duplicate page issues, especially in
ecommerce websites.

5. 4th
• Robots Exclusion Protocol
– There are some parts of a website which you
do not want search engines to crawl and
index. These are mentioned in a special file-
robots.txt which is read by search engine bots
before moving on to other parts of the site.
– More details on how this file is created and
used are given in this comprehensive post
(http://seosmoppc.hubpages.com/hub/Robots
-Exclusion-Protocol-of-Search-Engines ).

6. 5th
• .htaccess file
– Just as the robots.txt file, another important
file which is read at first by the search engines
is the .htaccess file.
– Using this file, you can enhance protection of
folders, control access permission to IP
addresses, create the custom error pages,
change file extensions and even create a new
index file.

7. 6th
• Page Load Time
– This is one of the most critical SEO ranking factors.
– Effort shall be made to reduce page load time as
much as possible.
– Some ways to achieve this are reducing the image
sizes, avoiding long codes, reduce http requests
made to servers, reduce the number of plug-ins used.
For more comprehensive information, please check
this marvelous article
(http://www.seosmoppc.com/seoblog/is-your-
website-taking-too-long-to-load-its-time-to-fix-
it-else-lose-seo-ranks/ ).

8. 7th
• Paginations
– You do need to optimize the website for
paginations wherever these are present in
order to ensure that the pages are indexed, or
not indexed, as the case may be.
– Rel= “previous” and Rel=“next” are used.

9. 8th
• Image and Content Optimization
– Img alt tag tells search engines what the image is all
about. In websites which make maximum use of
images, and almost negligible content, this tag used
with keyword does the trick.
– Content shall ideally be having keyword at least once.
– Use shall also be done of synonyms and content shall
be written naturally to include related words as well.

10. 9th
• Links
– Malformed and broken links shall not be
present on the website.
– Navigation shall be smooth.
– Links to a page returning 404 error shall not
be present, ideally.

11. 10th
• Sitemap
– A sitemap is required to be submitted to
webmasters tools for proper indexing of all
pages.
– This tells when a page was last updated, how
frequently it changes and what is its
importance level.

12. brought to you by:
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Marketing Solutions
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Call : 9540234625
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