Presented by http://www.seosynovation.com In search engine optimization there are two fundamental concept: unique content of the web page and the quality and the authority of the inbound backlink to the web page. This slide show depicts one tactic to design, plan, and execute a strategy for building links after Google’s most recent algorithm updates. First there was a Panda then came the Penguin. What did these animals do in the Search Engine Optimisation sphere? Panda and Penguin where both Google Algorithm ranking factor updates. Panda was concerned primarily with cracking down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011. Penguin adjusted a number of spam factors, including keyword stuffing and link building, and impacted an estimated 3.1% of English queries. There have been several revisions and updates to both Panda (February – April 2011) and Penguin (April 2012) factors since their introductions confirming Google are constantly monitoring. The key factors in all these revisions are: content and relevancy. And these are the factors concerned in link building too.

1. Link Building After Penguin
First there was a Panda then came the Penguin. What did
these animals do in the Search Engine Optimisation
sphere?
Panda and Penguin where both Google Algorithm ranking
factor updates.
Panda was concerned primarily with cracking down on
thin content, content farms, sites with high ad-to-content Your SEO & Link
ratios, and a number of other quality issues. Panda rolled Building Expert
out over at least a couple of months, hitting Europe in At
SEO Synovation your
April 2011. European Web
Marketing Agency
Penguin adjusted a number of spam factors, including Call me on
keyword stuffing and link building, and impacted an +31 6 428 73 480
estimated 3.1% of English queries. Or email me on
seosynovation@kpnmail
.nl
There have been several revisions and updates to both
Panda (February – April 2011) and Penguin (April 2012)
factors since their introductions confirming Google are
constantly monitoring.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

2. Link Building After Penguin
Agenda
1. Make a plan: list assets from
Hi I’m Minke Oving a
website content, articles and
Search Engine
stories on website.
Optimisation and
2. Construct a Contextual Keyword
Link Building Expert
Tree based upon relevancy of a
at SEO Synovation a
central keyword
web marketing
3. Create a plan based upon
agency helping small Your SEO & Link
competitors and contextual
and medium sized Building Expert
keyword tree – get backlinks
companies reach
data
their internet
4. Strategize & brainstorm as a
marketing goals. In
team and asked where can I get
this Slide Show I’m
backlines from.
going to walk you
5. Schedule resources to meet plan.
through Link Building
Get backlinks slowly.
after Google’s
6. Adapt to failures and re-plan
Penguin update
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

3. Link Building After Penguin
Your SEO & Link
Building Expert
Explore the data
you hold in all
your assets like
content, articles,
images, whitepap
ers, blogs, custo
mers, or reviews.
In fact almost
anything that can
used as link bait.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

4. Link Building After Penguin
Your SEO & Link
Building Expert
Use appropriate
third party tools to
research
competitor links.
Relevance and
quality are the
driving forces here.
You need to spread
links across major
pages with varied
anchor text
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

5. Link Building After Penguin
Your SEO & Link
Building Expert
Ask where can I
get good quality
links from? Use the
contextual
keyword tree to
gather ideas. Be
creative and think
out of the box.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

6. Link Building After Penguin
Your SEO & Link
Building Expert
Fix an appropriate
number of hours and
tasks to work slowly
and naturally in
acquiring links.
Do not do too much
too fast. It will hurt
you.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

7. Link Building After Penguin
Your SEO & Link
Building Expert
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

8. Link Building After Penguin
Your SEO & Link
Building Expert
What is Anchor
Text? It is the
clickable
word/words
usually in blue
that point to
another URL.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

9. Link Building After Penguin
Your SEO & Link
Building Expert
Vary the types of
backlinks you get.
Spread the backlinks
over the website to
major revenue
producing
WebPages.
Backlinks types are:
brand, URL, Exact
Keyword Match and
contextual links
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

10. Link Building After Penguin
Your SEO & Link
Building Expert
Words describing
the context of the
link in proximity
of the clickable
link itself.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

11. Link Building After Penguin
Your SEO & Link
Building Expert
Target only major
revenue producing
web pages. Mix the
types of backlinks to
the WebPages with
exact and synonims
of keywords
relevance to that
webpage.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

12. Link Building After Penguin
Your SEO & Link
Building Expert
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

13. Link Building After Penguin
Your SEO & Link
Building Expert
Follow these steps
on this slide and the
next to execute your
strategy
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

14. Link Building After Penguin
Your SEO & Link
Building Expert
Promote your
content through all
the marketing
channels that touch
your prospects
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

15. Link Building After Penguin
Your SEO & Link
Building Expert
The keywords used
in your market and
by your prospects
are unique to your
world, your product
and your sphere.
Within your
marketplace there
are link building
opportunities using
your keywords
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

16. Link Building After Penguin
Your SEO & Link
Building Expert
Blogging is a tactic
to get good quality
links.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

17. Link Building After Penguin
Your SEO & Link
Building Expert
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

18. Link Building After Penguin
Your SEO & Link
Building Expert
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

19. Link Building After Penguin
Your SEO & Link
Building Expert
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

20. Link Building After Penguin
Your SEO & Link
Building Expert
Article writing
works and is a
useful source
for backlinks
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

21. Link Building After Penguin
Your SEO & Link
Building Expert
Create good looking
badges and ask
websites owners to
post them on their
site. You provide
the code and the
image badge with
appropriate anchor
text and URL
definitions. Might
have to barter.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

22. Link Building After Penguin
Your SEO & Link
Building Expert
Create
opportunities to
interview
influencers in
industry.
Repurpose the
interview as a blog
post, an article for
other, for the press
and for video
marketing
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

23. Link Building After Penguin
Your SEO & Link
Building Expert
If you have a
emailing list
asking questions
in a survey and
then publishing
the results in a
white paper
posted on your
website may bring
in good quality
backlinks.
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480

24. Link Building After Penguin
We are ready to help you
with your link building
efforts. We offer
transparent services at
low cost but high quality.
SEO Synovation is a web
marketing that helps you
drive traffic to your
website so you increase
conversions.
Call us on +31 6 428 73
480 or visit our website:
www.seosynovation.com
Presented by SEO Synovation an innovative web marketing agency
http://wwww.seosynovation.com telephone +31 6 428 73 480