What is SEO? A guide for PR people

1. What is SEO? An introduction to SEO for PR professionals 18/03/2011 @SEOPRTraining

2. What is SEO? Basic definition Why is SEO important? Search engine marketplace Three SEO cornerstones Technical factors On-page factors Linkbuilding SEO today Universal (blended) results Social/personal Realtime 18/03/2011 2 @SEOPRTraining

3. “SEO is the practise of building and marketing a website (and related online assets) so that is discoverable and brings relevant visitors via search engines” 18/03/2011 3 @SEOPRTraining What is SEO?

4. Why is SEO important? Recent statistics 18/03/2011 4 @SEOPRTraining

5. “30.1 million adults in the UK (60%) accessed the internet every day or almost every day in 2010, according to the Office for National Statistics.” 18/03/2011 5 @SEOPRTraining Why is it important?

6. “83% of UK online shoppers use search engines to research a purchase” RichRelevance and Bazaarvoice as cited by eMarketer, November 2010 18/03/2011 6 @SEOPRTraining Why is it important?

7. 18/03/2011 7 @SEOPRTraining Search Engine Marketplace UK Search Engine Market Share as at December 2010 - Hitwise

8. The Three Cornerstones Technical, on-page and linkbuilding 18/03/2011 8 @SEOPRTraining

9. Domain name Domain age ccTLD and relevance to market Local hosting Site architecture Use of redirects and canonical tags Search-engine friendly URLs Geo-targeting/sitemaps Correct use of robots.txt 18/03/2011 9 @SEOPRTraining Technical Factors

10. Keyword research & mapping Title & meta description Use of keyword in content Web-friendly, original content Optimised image/video/audio content Internal linking 18/03/2011 10 @SEOPRTraining On-page Factors

11. A link is like a vote All links are not equal Quality of linking site Link context (in content, on footer etc.) Linkbuilding campaigns Creating “link worthy” content Types of link attributes (rel=nofollow, rel=canonical, rel=me) 18/03/2011 11 @SEOPRTraining Linkbuilding

12. SEO Today Moving beyond the ten blue links 18/03/2011 12 @SEOPRTraining

13. 18/03/2011 13 @SEOPRTraining Universal/blended results Web results Video results News results

14. 18/03/2011 14 @SEOPRTraining Social/Personal Web results When logged in, I see results for the query, shared by people in my social circle Video results News results

15. 18/03/2011 15 @SEOPRTraining Realtime

16. Contact SEO PR Training Call or email us to find out more about the concepts in this introduction nichola.stott@seoprtraining.co.uk +44(0)1420 540227 Nichola Stott – SEO Specialist 18/03/2011 16 @SEOPRTraining