4. The Future of Online Digital Marketing 2012-2015
Digital Marketing Platforms Radio
Social Media
Mobile Internet TV Platforms
Tablets
Smartphones
Online Games Kindle, iPad
Applications
5. 2012-2015 Further Increase in Internet Usage (UK)
39.5m 50m
2011 2015
" There will be no media consumption left in 10 years that is not delivered over an IP
network. There will be no newspapers, no magazines that are delivered in paper form.
Everything gets delivered in an electronic form..."
Steve Ballmer on the future of digital media
Source: Telegraph.co.uk &IAB
6. 2012-2015 Further Increase in Social Media Usage
Social Media usage
and interaction are
increasing
exponentially YoY
+60%
Source: &IAB
7. Digital Marketing Tools
• Research and Development
- Google Insights
- Google Ad Planner
- Core Metrics
- Comscore
- Hitwise
- eMarketer
- AdWords
- KeywordSpy
- Adthena
8. Mobile Overtaking Wired Connections
Mobile Users >Desktop Internet Users -
Projections 2007 - 2015
2000
1600
Internet Users (MM)
1200
800
400
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
Mobile Internet Users Desktop Internet Users
Source: Morgan Stanley Research
10. User Behaviour
• Local approach towards finding information and services outranking global
• Habit changes using more mobile phones in the morning, computers/laptops
throughout the day and tablets in the evening
• Growth of mobile applications (Mobile Search, Context – aware Service, Mobile
Service, Mobile E-mail, Video, Social Networking, Mobile Payment, Location –
Based Services, Mobile Commerce, Object Recognition, Mobile Instant Messaging)
• Increase in shopping online (More than seven out of 10 internet users are online
buyers, and the gap is slowly narrowing –eMarketer, March 2011)
Soruce:Comscoredatamine&fastcompan
11. What Must be Appreciated to be 2015 ready
• Socially and emotionally connecting with the adverts and the websites, so the users
feel more associated with the product and service e.g. personal recommendations by
friends and connections
• The future is about emotion how can we emotionally connect with customers Dr
Patrick Dixon (Google @ | Manchester Event 2011)
• Using different devices in the buying cycle (Connected TV, Mobile, Tablets etc.
Desktops at home could become obsolete)
• Desktops will still be justified due to work related searches and purchases /
conversions
• Websites MUST be adapted into mobile / tablet versions so users gain a positive
experience.
12. What Must be Appreciated to be 2015 ready
• Complete connectivity across multiple devices – ‘The Uber Device’ which will seamlessly
allow for users to view ads and websites across any of their visual technologies
• Cloud Computing development
• Vertical Social Networks (multimedia, games, personal, professional, location
based, discussion, publishing, commerce)
• Mobile payments consolidation
• Online gaming increase (growth of MMOG - MMOG is projected to reach US$14.4 billion
by 2015)
• Ad supported mobile content (By 2015, eMarketer estimates, ad-supported mobile
content revenues in the US will surpass $1 billion, with growth rates slower but still
strongly in the double digits)
