Social Media Success Stories: Powerful Case Studies for your business and personal brand Jay Berkowitz, Founder and CEO, Ten Golden Rules of Marketing Learn from real business examples of Social Media programs that generate positive ROI - Best practices for measuring what works in Social Media - The secret to Facebook marketing - What is next in Social Media opportunities

1. Social Media Success
Stories
video
success
$$$
@JayBerkowitz

2. Social Media Success Stories
Powerful Case Studies for your business and personal
brand
• Real business examples of Social Media
programs that generate positive ROI
• Infographics, memes, kicks, captions, pins
• Local businesses that are making it work
video
• A few fun and surprisingsuccess
categories
• What is next in Social Media opportunities
• My 101% guarantee$$$

4. In the Media…

5. Internet Marketing Agency

6. Eleanor Hoh -- WokStar!

9. Phonto ‘app’

10. Companies using
Instagram
Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/

11. Eleanor Ho - Wokstar
• Instagram with great product shots
• Phonto to add brand
• Submit photos, voting, caption
video
contests success
• Regular engagement with audience
$$$

12. Aquabumps' began in 1999 when founder
Eugene Tan started emailing shots of Bondi
Beach to his mates

13. The Aquabumps community refers people to the
shopping pages

15. Community Engagement

16. Facebook Engagement
• Aquabumps = awesome content
• Squiahable.com engagement
through voting
video
• Charitable donation successpictures =
for
pictures of your product on fans
profile pages $$$
• 29% of Squishables traffic comes
from Facebook

19. Video
• How to videos
• Answer the top 10 questions
• Get more free contentvideo
• Training success
$$$

20. WorstPizza.com

23. #1 Podcast in its category

24. High Facebook
Engagement

25. Facebook ‘memes’

26. JB Glossinger – Morning
Coach
• Calendarize your content
• Meme’s are powerful engagement
devices!
video
success
$$$

27. Pinterest.com

29. Rapid Growth

35. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal

36. Infographics

37. The 3 E’s of Social Media
http://www.tengoldenrules.com/3-Es-
Infograph.jpg

38. Pinterest
• A visual medium
• Pinterest contests
• Great for designers, retail, recipes
video
• Active success
interaction, pinning, following etc.
• The 3 E’s Infographic
$$$
http://www.tengoldenrules.com/3-
Es-Infograph.jpg

39. Amazon KDP Select

41. Traditional marketing
sucks, use
Twitter, blogging and
email instead

42. Amazon
• KDP Select – 5 Free days
• Active social media to build traffic
video
success
$$$

45. Kickstarter
• Great way to fund a start-up
• Awesome social integration
video
success
$$$

46. 171,757 likes
29,810 ‘talking
about this’(17.4%)

48. Facebook Engagement
• Get people engaged with your
brand
• Offline to online
video
• NorthSocial contest app
success
$$$

49. Facebook Advertising

51. Same Landing Page For 2 Campaigns.
Google CPA $24.42
Facebook CPA $6.02

52. Facebook Advertising
• Likeographics
• Need conversion tracking Google
Analytics URL Builder
video
• Beating Google 3:1success
$$$

53. LiveBlogging
JayBerkowitz.com

55. Cascade Content!

56. Social Media Success Stories
Powerful Case Studies for your business and personal
brand
• Engagement – images
• Try something –
infographs, memes, instagram
• Video!
• Facebook Advertising video
success
• Top 10 / Do 1 thing tonight!
• Be my friend! $$$
Facebook, LinkedIn, Twitter
@jayberkowitz, Pinterest
Jay Berkowitz
TenGoldenRules.com 561-620-9121