Sean Hewens' presentation from the May 8th, 2012 SFNetSquared event: Designing a better world with IDEO.ORG.

1. Hi.
I’m Sean.
And I’m from IDEO.org.
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2. Sean in the group shot.
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3. My background.
Police investigator (young)
Corporate lawyer (expensive friction)
Graphic design program (dropout)
Smallbean (technology & cultural preservation)
Project Repat (hipster t-shirts)
IDEO.org (knowledge manager & in-house counsel)
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5. Human-centered design is a process that
begins with gaining deep empathy for a
customer’s needs, hopes and aspirations for the
future.
Human-centered design helps us understand
not only people and their needs but also the
broader context that shapes their daily lives.
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8. IDEO has used the human-centered design
process to tackle projects around the world.
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10. smallbean in tanzania.
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11. A few years ago, foundations started to see the
potential for what human-centered design and
the social sector could do together.
They pushed IDEO to investigate.
We turned the human-centered design process
on ourselves.
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14. design foster spread
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16. design
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22. foster
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23. 2012 IDEO.org Fellows
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25. spread
(my job)
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28. HCD Connect is an online platform where
human-centered designers working on challenges
in low-income communities can share their
experiences, ask questions, and connect with
others working in similar geographic areas or on
similarly focused projects.
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31. let’s circle back a bit...
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33. Introduction
The HCD Process
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35. downloaded
over 75,000 times
in over
200 countries
became a textbook
at schools like RISD & Yale
most importantly,
people around the world started using it!
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36. India: Visionspring
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37. Cambodia:
IDE-Cambodia
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38. Kenya:
WAZO
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39. we began hearing stories...
spread feeling like a bit of a
and began
Right now I’m the only person
I know in this country who
uses this toolkit. If we could
bottleneck... share experiences, I would feel
part of a community of people
doing this work.
so, we asked ourselves... Majid Mirza
Intern with MicroDrip in Pakistan
People wantedwemore schools continue to
I didn’t realize how hard it As and other
would be to train people. I would apply design thinking and practice
like to have more guidance on to social entrepreneurship, we
how to train my colleagues on the
HCD toolkit. ---asking for on IDEO’s HCD toolkit from Sandy)
more (take which could
be integrated into the educational
experience for our students.
Nicole Orillac Michele Kahane
-- we were a bottleneck
Acumen Fellow with Ayurvaid Hospitals in India Social Innovation Professor, The New School
Hold workshops! There would be I’ve never been to Kenya.
a huge demand for workshops to I want to brainstorm with more
teach the HCD process. experienced people who’ve
techniques.
Katy Mess Jennifer Armstrong
Founder, Design for America in Chicago Sophomore, University of Denver
Intern with the 1010 Project in Kenya
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41. How might we expand the impact of the
HCD Toolkit?
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42. Tuesday, May 8, 12

43. spread
Screenshots of HCD Connect
-- users
--stories
-- methods
--ask
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44. spread
Screenshots of HCD Connect
-- users
--stories
-- methods
--ask
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45. spread
Screenshots of HCD Connect
-- users
--stories
-- methods
--ask
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46. spread
Screenshots of HCD Connect
-- users
--stories
-- methods
--ask
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47. IDEO.org is a little nonprofit
with a big platform (maybe).
4 design challenges facing HCD Connect
& we need your help!
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48. How might we foster continued
engagement on HCD Connect?
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49. 01
How might we foster continued
engagement on HCD Connect?
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50. spread
How might we foster continued engagement
on HCD Connect?
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51. How might we encourage submission of
quality content to HCD Connect?
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52. 02
How might we encourage submission of
quality content to HCD Connect?
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53. mozilla badges helping to solve
& experiential learning the school bus problem
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54. How might we make HCD Connect
more universally accessible?
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55. 03
How might we make HCD Connect
more universally accessible?
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56. we’re in the early stages
of developing a crowd-
based add-on to the
HCD Connect platform
with in-context & in-
place translation
features.
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57. How might we empower a truly global
community via HCD Connect?
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58. 04
How might we empower a truly global
community via HCD Connect?
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59. with your help!
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60. Tim Brown
IDEO CEO. IDEO.org board member.
“IDEO.org is looking to build out the capacity
for design in the social sector. This is a space
where giving up control is necessary: if you
want to participate and be involved in social
networks – what I think of as the ‘participation
economy’ – our old notions of designing
everything in a controlled way just don’t make
sense anymore."
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61. Thanks so much!
Questions?
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