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Change management &
Turn around strategies
Strategic Management
Table of contents
Introduction/Change Change Management
Turnaround Strategy
Change Management
Models
01 02
03 04
Change in business refers to the modification of an
organization's processes, products, services, or
structure to adapt to new circumstances or improve
its performance.
What is Change?
Business Change Example
Netflix's Transition to Streaming:
Netflix was once a DVD-by-mail rental
service, but in the late 2000s, the company
recognized the potential of streaming
video and began to shift its focus. By
2010, streaming accounted for the
majority of Netflix's revenue, and the
company is now the world's leading
streaming entertainment service.
Economic Shifts
Technological
Advancements
Social and
Cultural Trends
Causes for Change
Competitive
Pressures
Political and
Regulatory
Changes
Customer
Expectations
What is Change Management
Change management is the process of guiding
organizational change from start to finish,
including planning, implementing, and
solidifying changes in an organization
● Back in 2008, Domino’s Pizza was
in trouble
● The brand adopted new technologies,
a new bespoke delivery truck with a
heating oven, was unveiled and used
as a form of marketing.
● Domino’s Pizza was back on its feet
in 2012
Example of Change Management
Types of Change Management
Why is change management important?
Understand and
predict changing
customer needs
Adaptability
mechanisms
Mitigate
resource-related
risks
Critical to
success
Change is
inevitable
Why is change management important?
Increases employee
engagement and
satisfaction
Predict and decrease
project overhead
Open to innovation
It improves your
company culture
Improve and
optimize business
processes
Ineffective change
communication
Lack of clarity Lack of governance
Change resistant
culture
Strategic
shortcomings
Change fatigue
Barriers to Change Management
CHANGE MANAGEMENT
MODELS
1. Lewin’s Change Management Model
2. KAIZEN in Change Management
Kaizen Change Model is a methodology for
continuous improvement that emphasizes
making small, incremental changes to processes
and systems to achieve better results.
PHASES OF KAIZEN CHANGE MODEL
KAIZEN CHANGE MODEL : Organizational Point of view
Turnaround Strategy
What is Turnaround Strategy ?
The Turnaround Strategy is a retrenchment strategy followed by an
organization when it feels that the decision made earlier is wrong and
needs to be undone before it damages the profitability of the company.
Dell is the best example of a turnaround strategy.
In 2006. Dell announced the cost-cutting measures
and to do so; it started selling its products directly,
but unfortunately, it suffered huge losses. Then in
2007, Dell withdrew its direct selling strategy and
started selling its computers through the retail
outlets and today it is the second largest computer
retailer in the world.
Example of Turnaround Strategy
Indicators of Turnaround Strategy?
• Continuous losses
• Poor management
• Wrong corporate strategies
• Persistent negative cash flows
• High employee attrition rate
• Poor quality of functional management
• Declining market share
• Uncompetitive products and services
Stages in Turnaround Strategy
Emergency
Action
Change the
Leadership
Team
Situation
Analysis
Business
Restructuring
01 02 03 04 05
Return to
Normal
Thankyou

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Change Management and Turnaround Strategy

  • 1. Change management & Turn around strategies Strategic Management
  • 2. Table of contents Introduction/Change Change Management Turnaround Strategy Change Management Models 01 02 03 04
  • 3. Change in business refers to the modification of an organization's processes, products, services, or structure to adapt to new circumstances or improve its performance. What is Change?
  • 4. Business Change Example Netflix's Transition to Streaming: Netflix was once a DVD-by-mail rental service, but in the late 2000s, the company recognized the potential of streaming video and began to shift its focus. By 2010, streaming accounted for the majority of Netflix's revenue, and the company is now the world's leading streaming entertainment service.
  • 5. Economic Shifts Technological Advancements Social and Cultural Trends Causes for Change Competitive Pressures Political and Regulatory Changes Customer Expectations
  • 6. What is Change Management Change management is the process of guiding organizational change from start to finish, including planning, implementing, and solidifying changes in an organization
  • 7. ● Back in 2008, Domino’s Pizza was in trouble ● The brand adopted new technologies, a new bespoke delivery truck with a heating oven, was unveiled and used as a form of marketing. ● Domino’s Pizza was back on its feet in 2012 Example of Change Management
  • 8. Types of Change Management
  • 9. Why is change management important? Understand and predict changing customer needs Adaptability mechanisms Mitigate resource-related risks Critical to success Change is inevitable
  • 10. Why is change management important? Increases employee engagement and satisfaction Predict and decrease project overhead Open to innovation It improves your company culture Improve and optimize business processes
  • 11. Ineffective change communication Lack of clarity Lack of governance Change resistant culture Strategic shortcomings Change fatigue Barriers to Change Management
  • 13. 1. Lewin’s Change Management Model
  • 14.
  • 15. 2. KAIZEN in Change Management Kaizen Change Model is a methodology for continuous improvement that emphasizes making small, incremental changes to processes and systems to achieve better results.
  • 16. PHASES OF KAIZEN CHANGE MODEL
  • 17. KAIZEN CHANGE MODEL : Organizational Point of view
  • 19. What is Turnaround Strategy ? The Turnaround Strategy is a retrenchment strategy followed by an organization when it feels that the decision made earlier is wrong and needs to be undone before it damages the profitability of the company.
  • 20. Dell is the best example of a turnaround strategy. In 2006. Dell announced the cost-cutting measures and to do so; it started selling its products directly, but unfortunately, it suffered huge losses. Then in 2007, Dell withdrew its direct selling strategy and started selling its computers through the retail outlets and today it is the second largest computer retailer in the world. Example of Turnaround Strategy
  • 21. Indicators of Turnaround Strategy? • Continuous losses • Poor management • Wrong corporate strategies • Persistent negative cash flows • High employee attrition rate • Poor quality of functional management • Declining market share • Uncompetitive products and services
  • 22. Stages in Turnaround Strategy Emergency Action Change the Leadership Team Situation Analysis Business Restructuring 01 02 03 04 05 Return to Normal