"How to Open an Online Shop" Seminar hosted by Shopline at The Crafties on 8 Feb 2014. Shopline is the easiest way to open an online shop. No coding required. Great themes that look good on both web and mobile. www.shoplineapp.com Questions? Contact Fiona at fiona@shoplineapp.com

1. How to Open An Online Shop
A workshop brought to you by Shopline

2. Hello.
We build tools for merchants of the mobile
generation to get started quicker and easier.
www.shoplineapp.com
hello@shoplineapp.com

3. Global Marketplaces
ü Traffic
ü Lots of sellers but also competition
ü Targeted for handmade or vintage goods
✗ No branding / unique shop
✗ Advertising fees to be discovered
✗ Caters more to North America consumers
✓ Traffic
ü Targeted for handmade or vintage goods
✗ No branding / unique shop
✗ Need application process to sign up
✗ Bans communication between sellers and
users
✗ Chinese language only
✗ Commission fees

5. E-commerce
Shopline enables you to setup, customize
and begin selling online in minutes. You
can use your smartphone or computer.

6. Your brand, everywhere.
Shopline’s online shops looks great on any device. Your customers
will have the same experience on their mobile phones as they will on
their desktop computers.

7. Your shop, as you like it.

8. What’s the big deal?
Costs nothing
Mobile focused
We’re here

9. Who uses Shopline?

10. Let’s go!

11. Sample Storefront
Your free domain
About Us
Product categories
Your Logo
Private Messaging

12. How do I open a store?
1. Getting Started
2. Uploading Products
3. Store Design
4. Store settings (product categories, delivery and payment options)

13. 1. GETTING STARTED

14. Open a Shop for Free
(1) Getting Started

15. Step 1: Begin by filling in store name and email
1 Fill in your shop name
2 Fill in your shop email
3 Choose a password
4 Begin setting up store!
(1) Getting Started

16. Step 1 alternative: Turn your IG into your online store
Just fill in your IG username and your store will be automatically generated
(1) Getting Started

17. Step 2: Choose a shop handle for your free domain
Your free domain will be http://[
(1) Getting Started
].shoplineapp.com (change anytime)

18. Step 3: Choose your shop location and currency
(1) Getting Started

19. Step 4: Choose your accepted payment methods
Choose whether you accept online payments via Paypal. You can add more
payment methods (cash on delivery, bank transfer) later. If you don’t have your
own Paypal account, you can use Shopline Payments.
(1) Getting Started

20. Step 5: Your shop is set up!
Now you have your shop, let’s customize and add products.
(1) Getting Started

21. Your Shop Admin Panel
Admin Panel
Open / Close Shop
Storefront
Store Information (Domain, About Us, Return Policies)
Edit or Add products
Product categories
Delivery options
Payment options
Orders
Messages
(1) Getting Started

22. Your Shop Design Customization Panel
Customization Panel
Store Banner
Store Product Layout – 3, 4, or 5 products per row
Store Color theme

23. 2. UPLOADING PRODUCTS

24. Uploading Products
1 Click any of the below areas to upload products
(2) Product Upload

25. Uploading Products
Product upload is easy and takes 1 minute.
1 Upload up to 4 photos
2 Product Name
3 Product Details
4 Price
(2) Product Upload

26. Product Upload Success
(2) Product Upload

27. 3. STORE DESIGN

28. Sample 1: Blue Color Theme ＋ 4 Products
(3) Store Design

29. Sample 2: Green Color Theme ＋ 3 Products
(3) Store Design

30. Sample 3: Light Blue Color Theme ＋ 5 Products
(3) Store Design

31. 4. STORE SETTINGS

32. Store Information
1 Store Logo
2 Shop Name
Shop Email
Shop Domain
Shop Currency
3 About Us Details
(4) Store Settings

33. Product Categories
Create your own product categories
1 Add Product Categories
(4) Store Settings

34. Delivery Options
Add as many delivery options as you want. Some examples:
- Pickup (in person, store pickup)
- Local shipping
- International shipping
(4) Store Settings

35. Payment Options
Add as many payment options as you want.
Apart from online payment, we
allow bank transfer and other
payment methods. Remember
to include instructions for your
customers
(4) Store Settings

36. Order Management
All your orders and properly tracked in one place.
(4) Store Settings

37. Messages / Inbox
Your customers can easily message you.
(4) Store Settings

38. Introducing Crafties Marketplace
• Selection of products will be curated by Crafties with a special marketplace template
• Crafties will promote the marketplace under its branding and integrated with social
media (Facebook)
• Crafties to receive consignment % for each product sold via Crafties Marketplace.
• Sellers keep all the proceeds with their standalone shops
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39. Product Photography Support
• Set up your shop on Shopline and opt-in to Crafties Marketplace to receive
special offer for your products to be photographed
• HK$250 for a quota of 5 products*, 20 photos, including editting
(HK$500 if opt-out of Crafties marketplace)
*Limited to reasonable sized items as determined by Shopline or Crafties and can fit in Crafties
workspace.
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40. Special Support to Crafties Members
• Dedicated Customer Service
• Email: fiona@shoplineapp.com
• Phone: +852 6715 7211
• Support on all types of issues with setting up online shop either on Shopline,
other marketplaces or online payment
• Other free seminars or 1:1 support
• Product Photography Issues
• How to handle payment and logistics
• Online marketing methods (Facebook Pages, Instagram)
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41. Coming Soon
• Premium features:
ü Basic Analytics
ü Access to premium design templates
ü Unlimited products, photos and page tabs
ü Custom Domain names
ü Marketing materials for online and offline promotions
ü Logo creation
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42. Next Steps
• Always here for Q&A – email (fiona@shoplineapp.com) or call anytime
• Set up your own shop on www.shoplineapp.com
• Email info@thecrafties.hk to express interest on Crafties Marketplace and
Photography Support
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43. Reference: Fee Structure Comparison
Fee Structure
Yahoo Auction HK
1. Monthly Fee $120 or $280
2. HK$1-$7 for each listing
3. 10 days expiry of products
Etsy
1.
2.
3.
4.
Amazon
Marketplace
1. Monthly Fee (US$40 for 40+items)
2. 8-15% referral fee
3. $0.99 per item
Ebay
1.
2.
3.
4.
Pinkoi
1. 10% commission fees plus 4-5% for Paypal plus NTD$10-15 one off fee
per transaction
17/9/2013
US$0.2 for each listing and re-listing
4 month expiry
3.5% of transaction fee plus 4-5% for Paypal
Advertising fees for promotions to be discovered
Listing fees of $0.30 for over 50 listings
1 month expiry
10% sale fee
Additional advertising and visibility fees
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