1. From
Crossmedia
Publishing
to
Crossmedia
Educa/on:
The
Important
Role
of
Media
Prac/ce
Online
Educa
Berlin
December
1,
2011
Speaker:
Sandra
Ho)ues,
M.A.
In
Collabora/on
with
Chris/an
Geier,
M.A.
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(1)

2. Changed
Condi/ons
and
Media
Convergence
_
Global
megatrends
_
Socio
cultural
convergence
_
Technological
convergence
_
Crossmedia
(convergence
of
media
produc/on)
Main
perspec/ve:
Media
management
Strategic
approach
Synergies
in
produc/on
(and
distribu/on)
(Schuegraf,
2008;
Walter,
2010)
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(2)

3. Changed
Condi/ons
and
Media
Convergence
_
Global
megatrends
_
Socio
cultural
convergence
_
Technological
convergence
_
Crossmedia
(convergence
of
media
produc/on)
Main
perspec/ve:
Media
management
Strategic
approach
Synergies
in
produc/on
and
distribu/on
Special
focus
on
publishing
as
tradi4onal
understanding
of
crossmedia
(Sjurts,
2002)
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(3)

4. Broad
Understanding
of
Crossmedia
Publishing
_
Changes
inbetween
media
_
Addi/onal
possibili/es
of
publishing
_
New
ways
and
modells
of
publishing
Broad
understanding:
Publishing
in
different
ways
on
different
channels
or
pla<orms
because
of
a
strong
strategy
(Jakubetz,
2008;
Schulz-­‐Bruhdoel
&
Bechtel,
2007)
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(4)

5. Publishing
Projects
at
Augsburg
University
|
Typical
Examples
Journalis/c
Publishing
|
press/ge
HeJspiegel*Vitamin*B*Ausgabe*1*
Corporate
Publishing
|
vitamin
b
(new!)
TITEL*
Cover* Leitar'kel* Leitar'kel*
01* 06* 07*
source:
hcp://www.press/ge.org/
INSTITUT*
Irgendwas*
U2:*???* Editorial* Leitar'kel*
mit*Medien*
02* 03* 08* 09*
Lusdigi*
Bildereditori Irgendwas*
Inhalt* Campusgesc
al* mit*Medien*
hichten*
04* 05* 10* Board* 11*
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(5)

6. Publishing
Projects
at
Augsburg
University
|
Academic
Publishing
source:
hcp://websquare.imb-­‐uni-­‐augsburg.de/2011-­‐03/3
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(6)

7. Related
Publishing
Projects
at
Augsburg
University
|
Radio
and
Podcasts
Campus
Radio
|
Kanal
C
Podcasts
for
Foreign
Students
|
student.stories
source:
hcp://de-­‐de.facebook.com/kanalc
source:
hcp://studentstories.de/
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(7)

8. Related
Publishing
Projects
at
Augsburg
University
|
Blickpunkt
Campus
source:
hcp://www.uni-­‐report.de/beitraege_feat_xml.xml#
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(8)

9. Crossmedia
Publishing
at
Augsburg
University
|
The
‘Media
and
Communica/on’
Course
of
Studies
as
Case
source:
hcp://www.imb-­‐uni-­‐augsburg.de/studium/muk-­‐studium/bachelor
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(9)

10. Publishing
Projects
at
Augsburg
University
|
Co-­‐Curricular
Integra/on
in
the
‘Media
and
Communica/on’
Course
of
Studies
Typical
Publishing
Projects
1. w.e.b.Square
2. press/ge
3. vitamin
b
Reflec%on
in
Ac%on
-­‐
Reflec%on
The
‘Media
and
Communica4on’
Increasing
Complexity
on
Ac%on
-­‐
Course
of
Studies
in
Learning
and
Teaching
Reflec%on
on
The
‘Begleitstudium
Problemlösekompetenz’
Offers
Reflec%on
Possibili/es
for
Curricular
Integra/on.
1. KaffeePod
1. Films
for
Educa/onal
Contexts
2. Kanal
C
2. Blickpunkt
Campus
3. student.stories
3. (vitamin
b)
Audio
Projects
Audio-­‐Visual
Projects
Related
Publishing
Projects
(Sporer,
Reinmann,
Jenert
&
Ho)ues,
2007)
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(10)

11. Publishing
Projects
at
Augsburg
University
|
Structural
Linkages
between
the
Projects
Typical
Publishing
Projects
1. Academic
Publishing
2. Journalis/c
Publishing
3. Corporate
Publishing
Reflec%on
in
Ac%on
-­‐
Reflec%on
The
‘Media
and
Communica4on’
Increasing
Complexity
on
Ac%on
-­‐
Course
of
Studies
in
Learning
and
Teaching
Reflec%on
on
The
‘Begleitstudium
Problemlösekompetenz’
Offers
Reflec%on
Possibili/es
for
Curricular
Integra/on.
1. Academic
Publishing
1. Academic
Publishing
2. Journalis/c
Publishing
2. Journalis/c
Publishing
3. Corporate
Publishing
3. Corporate
Publishing
Audio
Projects
Audio-­‐Visual
Projects
Related
Publishing
Projects
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(11)

12. Publishing
Projects
at
Augsburg
University
|
Re-­‐Thinking
Based
on
the
(Invisible)
Structures
Academic
Publishing
Projects
1. w.e.b.Square
2. KaffeePod
3. Films
for
Educa/onal
Contexts
Reflec%on
in
Ac%on
-­‐
Reflec%on
The
‘Media
and
Communica4on’
Increasing
Complexity
on
Ac%on
-­‐
Course
of
Studies
in
Learning
and
Teaching
Reflec%on
on
Opportunity:
Transparency
on
Content
and
Reflec%on
Educa/onal
Goals
of
the
Projects.
1. press/ge
1. vitamin
b
2. Kanal
C
2. student.stories
3. Blickpunkt
Campus
3. (vitamin
b)
Journalis4c
Publishing
Projects
Corporate
Publishing
Projects
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(12)

13. Publishing
Projects
at
Augsburg
University
|
Possibili/es
for
Crossmedia
Educa/on
Academic
Publishing
Projects
Students
can
combine
1. w.e.b.Square
their
Projects
or
Publishing
Strategies.
2. KaffeePod
3. Films
for
Educa/onal
Contexts
Reflec%on
in
Ac%on
-­‐
Media
Planning
Increasing
Reflec%on
on
Ac%on
and
Strategies
for
Complexity
in
Learning
Crossmedia
Publishing
-­‐
and
Teaching
Reflec%on
on
Reflec%on
Opportunity:
Taking
Changes
in
Media,
Learning
and
Educa/on
into
Considera/on
1. press/ge
1. vitamin
b
2. Kanal
C
2. student.stories
3. Blickpunkt
Campus
3. (vitamin
b)
Journalis4c
Publishing
Projects
Corporate
Publishing
Projects
(e.g.
Schneider,
2007
)
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(13)

14. Conclusion
_
Media
prac/ce
is
implemented
in
formal
educa/onal
contexts
_
Focus
on
ac/on-­‐based
concepts
(media
prac/ce)
Situated
Learning
Authen/city
(Job
prepara/on)
_
Media
convergence
as
challenge
(e.g.
crossmedia)
_
Idea:
Fostering
crossmedia
educa/on
as
structural
linkage
_
Possibility:
Insights
in
Theory
and
Prac/ce
of
media
and
guided
reflec/on
of
the
specifics
_
But:
Necessity
of
a
sustainable
learning
strategy
(see
“Begleitstudium
Problemlösekompetenz”)
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(14)

15. Thanks
for
Your
Acen/on.
Sandra
Ho)ues,
M.A.
Research
Assistant
Ins/tute
of
Media
and
Educa/onal
Technology
University
of
Augsburg,
Germany
E-­‐Mail:
sandra.ho)ues@phil.uni-­‐augsburg.de
or
sandra.ho)ues@haw-­‐hamburg.de
(new!)
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(15)

16. References
Jakubetz,
C.
(2008).
Crossmedia.
Konstanz:
UVK.
Schneider,
M.
(2007).
Crossmedia-­‐Management
(Disserta/onsschriw).
Wiesbaden:
DUV.
Schuegraf,
M.
(2008).
Medienkonvergenz
und
Subjektbildung.
Mediale
Interak%onen
am
Beispiel
von
Musikfernsehen
und
Internet.
Wiesbaden:
VS.
Schulz-­‐Bruhdoel,
N.
&
Bechtel,
M.
(2007).
Medienarbeit
2.0.
Cross-­‐Media-­‐Lösungen.
Frankfurt:
Frankfurter
Allgemeine
Buch.
Sjurts,
I.
(2002).
Cross-­‐Media
Strategien
in
der
deutschen
Medienbranche.
Eine
ökonomische
Analyse
zu
Varianten
und
Erfolgsaussichten.
B.
Müller-­‐Kalthoff
(eds.),
Cross-­‐Media
Management.
Content-­‐
Strategien
erfolgreich
umsetzen.
(pp.
3–18)
Heidelberg:
Springer.
Sporer,
T.,
Reinmann.
G,
Jenert,
T.
&
Ho)ues,
S.
(2007).
Begleitstudium
Problemlösekompetenz
(Version
2.0).
In
M.
Merkt,
K.
Mayrberger,
R.
Schulmeister;
A.
Sommer
&
I.
van
den
Berk
(eds.),
Studieren
neu
erfinden
–
Hochschule
neu
denken
(pp.
85–94).
Reihe
Medien
in
der
Wissenschaw
(Band
44).
Münster:
Waxmann.
Walter,
M.
(2010).
In
Bewegung.
Die
Produk%on
von
Web-­‐Videos
bei
deutschen
regionalen
Tageszeitungen.
Wiesbaden:
VS
Research.
Sandra
Ho)ues
·∙
Ins/tute
for
Media
and
Educa/onal
Technology
·∙
University
of
Augsburg
(16)