8. A Visual aid is a graphical object or representation that may be used to clarify or enhance understanding of a concept or processes. The best way to insure success in learning is to present information in different formats for different people.
11. Save time and add interest. Improve listener understanding. Improve listener retention. Allow for different learning styles. Stimulate development of attitude. Allow for different learning style.
19. Positive mood draws attention product is used But, . . . . . . (a) Not sufficient to merely attract attention (b) Repetition reduces ability to hold attention (c) Humour is subjective Humour Appeal:
20. Fear Appeal Negative consequences of not using product product is used Threat, with implications of danger Relationship between fear & persuasion
21. Some personal emotions that can drive Individuals to purchase products include Safety, fear, love, humor, joy, happiness, pride, pleasure, comfort, ambition etc. Personal Appeal
23. Increase understanding/Interest Save time Enhance attention Help control nervousness Develop awareness among people Enhance Sale of products Neglected areas can be captured Advantages:
24. Disadvantages: Wastage of money Increase the price More Expensive Difficult to understand Reality Based