Overview of social media, business and brand management. From the history and definition of social media to ROI and common pitfalls. Other areas of topic discussion include SEO, SEM, SMO, Social Media Networks, Case Studies and Top 10 Checklists.
7. Trust and Relationships
1. Content 7. No Hard Selling
2. Be Transparent 8. Time is Important
3. Picture of Your Day 9. Criticism is Important
4. Picture of You 10. Have Fun!
5. Saying Thank You
6. Do Not Auto-Message
9. Economics and
Buying Power
69% are “Spectators”
37% are “Critics”
29% are “Collectors”
29% “Joiners”
Only 5% are “Inactives”
Reference: http://www.briansolis.com/2009/04/social-media-influences-buying/
10. AJ Bombers
Milwaukee, WI
• Networks: Twitter, Foursquare
• Reach: 75% of his customers
• Weekly sales were up +60% a year
later without spending $1 in
traditional media through Twitter.
• Foursquare increased sales +110%.
Reference: http://barnraisersllc.com/?p=2460
11. BlendTech
Orem, Utah
• Networks:YouTube
• Reach: Geeks, Households &
Health Community
• ROI: Increased company sales
+700%.
Reference: http://barnraisersllc.com/?p=2460
12. DELL
Round Rock, TX
• Networks: Twitter (Dell
Outlet)
• Reach: Worldwide Customer
Base
• ROI: Booked $3 million in
revenue in one year.
Reference: http://barnraisersllc.com/?p=2460
13. Social Media
Myths
1. Social media is for kids
2. There is no ROI in SoMe
3. SoMe can’t be measured
4. Not for businesses “like us”
5. No control - safer out
6. SoMe is a fad
18. 10 Cautionary Pitfalls
1. Don't astroturf 6. Don't use interns
2. Don't confuse your value 7. Don't overreact
with your customer’s
8. Don't be afraid to try new
3. Don't be inconsistent with things
your message
9. Don’t make the mistake of
4. Don't think that SoMe is thinking that supporters
networking websites only play in your sandbox
5. Don't wait to build a 10. Don't focus on tactics!
relationship
19. Let’s Connect!
How can I help you?
Shannon K. Steffen
http://ShanSteffen.com
ssteffen@sksdesigns.com
@ShanSteffen
linkedin.com/in/shannonsteffen
facebook.com/shansteffen
Notes de l'éditeur
\n
\n
Next: Word of Web.\n
Next: SoMe Networks\n
Launches into larger view.\n
Next: Trust and Relationships.\n
1. Blogs & dynamic data.\nNext: Push Vs. Pull\n\n
Use unBootCamp example of Pull marketing.\nNext: Economics and Buying Power.\n
Next Case Study #1: AJ Bombers\n
Next: Case Study #2 BlendTech\n
Next: Case Study #3 - Dell.\n
Next: Social Media Myths\n
19% of online adults age 18-24 (Twitter)\n20% of online adults age 25-34 (Twitter)\nmedian age of a twitter user is 31\nmedia age of a facebook user is 26\nmedia age of a linkedin user is 40\n5. Dominos Pizza example.\nNext: Strategic Planning\n
Which are you planning for?\nNext: Sharing\n
Free items, information or affiliate programs.\nNext: Trend Analysis\n
Reporting tools - Google Analytics, WebTrends, etc\nNext: SoMe to Search Engines\n
Next: 10 Cautionary Pitfalls\n
Astroturf - to disguise or promote personal agenda.\nNext: Let’s Connect!\n
Mention: Human SEO Book, Services and Excira Media.\n