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5 Steps to Advance Your Career with Personal Branding

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Shanna Kurpe
Shanna Kurpe

Shanna Kurpe was invited to share career tips with a group of young professional in Barcelona, Spain. In this presentation, Shanna talks about her own personal branding efforts and shares 5 steps to advancing your career by thinking like a corporate marketer to promote your unique skills and qualities.

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Discover & Leverage Your Personal Brand In order to Advance Your Career Copyright © 2012. All rights reserved. www.ShannaKurpe.com
What is Personal Branding? The process of promoting your unique passions, characteristics and skills as a marked personal brand in order to advance your career Just as a company would promote their business framework, selling proposition and products/services as a corporate brand in order to grow their company Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Corporate Branding Business Unique Products Framework + Selling Proposition + & Services Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Personal Branding Personal Passion + Characteristics + Skills Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Who is Shanna Kurpe? Master’s from FSU Integrated Marketing & Management IADT Faculty Member Internet Marketing Degree Program Business Owner Proponent | Software + Marketing Blogger www.KurpeDiem.com www.ShannaKurpe.com Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Personal Websites Social Media Sites Facebook LinkedIn Twitter SlideShare Rich Media Images Video Copyright © 2012. All rights reserved. www.ShannaKurpe.com
This Stuff Doesn’t Just Happen Overnight Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Think Like a Corporate Brand Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Five Steps to Personal Branding 1. Define Your Business Framework 2. Define Your Target Market 3. Define Your Value Proposition 4. Develop Your Messaging Strategy 5. Plan an Integrated Marketing Campaign Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Business Framework Mission + Vision + Values Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Target Market Type of Hiring Business + Job Title + Patterns Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Unique Selling Proposition What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Creative Message Tone & Voice | What does my message Sound like? Fonts & Images | What does my message Look like? Feelings & Emotions | What does my audience Feel when they interact with me? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Integrated Campaign A Holistic Approach Be Ubiquitous Content! Content! Content! Personal Third Party Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Questions & Answers? Copyright © 2012. All rights reserved. www.ShannaKurpe.com

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5 Steps to Advance Your Career with Personal Branding

  • 1. Discover & Leverage Your Personal Brand In order to Advance Your Career Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 2. What is Personal Branding? The process of promoting your unique passions, characteristics and skills as a marked personal brand in order to advance your career Just as a company would promote their business framework, selling proposition and products/services as a corporate brand in order to grow their company Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 3. Corporate Branding Business Unique Products Framework + Selling Proposition + & Services Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 4. Personal Branding Personal Passion + Characteristics + Skills Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 5. Who is Shanna Kurpe? Master’s from FSU Integrated Marketing & Management IADT Faculty Member Internet Marketing Degree Program Business Owner Proponent | Software + Marketing Blogger www.KurpeDiem.com www.ShannaKurpe.com Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 6. Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 7. Personal Websites Social Media Sites Facebook LinkedIn Twitter SlideShare Rich Media Images Video Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 8. This Stuff Doesn’t Just Happen Overnight Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 9. Think Like a Corporate Brand Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 10. Five Steps to Personal Branding 1. Define Your Business Framework 2. Define Your Target Market 3. Define Your Value Proposition 4. Develop Your Messaging Strategy 5. Plan an Integrated Marketing Campaign Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 11. Your Business Framework Mission + Vision + Values Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 12. Your Target Market Type of Hiring Business + Job Title + Patterns Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 13. Your Unique Selling Proposition What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 14. Your Creative Message Tone & Voice | What does my message Sound like? Fonts & Images | What does my message Look like? Feelings & Emotions | What does my audience Feel when they interact with me? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 15. Your Integrated Campaign A Holistic Approach Be Ubiquitous Content! Content! Content! Personal Third Party Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 16. Questions & Answers? Copyright © 2012. All rights reserved. www.ShannaKurpe.com