Define your target audience and how to reach them to effectively develop your personal brand and career.

1. Who’s Your Audience?
Presented by Shanna Kurpe

2. Today’s Agenda
Demographics
Psychographics
Behavior

3. What are Demographics?
Classifications of Your
Audience by Physical
States and Characteristics

4. What is Your Audience’s
Demographics?
Write Down the Following:
What are the Job Titles of Your Audience?
Creative Director
Art Director
Marketing Director
What Type of Business is Your Audience?
B2B
B2C
What are the Industries of Your Audience?
Agency-Side
Technology
Retail

5. What are Psychographics?
Classifications of Your
Audience by Psychological
States and Characteristics

6. What is Your Audience’s
Psychographics?
Write Down the Following:
What does my Audience Value?
Experience
Professionalism
High-End Portfolio
Social Presence

7. What is Behavior?
How my Audience Acts
and the Patterns they
Follow

8. What is Your Audience’s
Behavior?
Write down the following:
Where does Your Audience Look for Someone Like You?
How Often do they Search?
What Times of Day do they Search?
How do they Make Their Decisions?

9. Example
Demographics | Creative Director at an Ad Agency
Psychographics | Values Creativity, Passion, a High-End
Portfolio and a Strong Social Web Presence
Behavior | Attends AAF Events, Usually Hires Interns,
Occasionally Searches Coroflot and Krop, Uses Social
Networking Sites to Identify Talent

10. Next Segment
Defining Your Value Proposition: What Makes You Special?

11. Sources
Creative Consultants. I am ?. 2010. Web 25 February 2011.
Wayne, Michael. Hello Mind. 9 March 2009. Web. 24 February
2011.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25
February 2011.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond
Credentials. Web. 25 February 2011.