kyla Johnson, communications Associate, Educate Girls Moderator: robert rosenthal, South Asia Field representative, GlobalGiving A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson will share how Educate Girls uses inspiring stories and reports to motivate donors to give. She will provide practical tips for telling engaging stories that keep your network engaged. Audience members will have the opportunity to brainstorm where the stories are in your work, too.

1. How
to
Tell
Compelling
Stories
Online
Kyla
Johnson
Educate
Girls

2. How
to
Tell
Compelling
Stories
Online

3. 3.7 million
44%
female literacy
6 hours
per day of
housework
68% child marriage
1 in 100
girls reaches class
12
How
to
Tell
Compelling
Stories
Online

4. How
to
Tell
Compelling
Stories
Online

5. How
to
Tell
Compelling
Stories
Online

6. Effec>ve
Storytelling

7. How
to
Tell
Compelling
Stories
Online
• What
is
the
GOAL
of
the
story?
• Who
is
the
TARGET
AUDIENCE?
Effec&ve
Storytelling

8. How
to
Tell
Compelling
Stories
Online
• Who
is
the
CHARACTER?
• What
do
we
want
the
reader
to
DESIRE?
• What
is
the
CONFLICT?
• Take
the
Reader
on
a
journey,
what
should
they
feel
aNer
reading?

9. How
to
Tell
Compelling
Stories
Online
• Intellectual
and
Emo>onal
• Macro
and
Micro
• Direct
Outputs
and
Eventual
Outcomes
Effec&ve
Storytelling

10. Focus
on
Content

11. How
to
Tell
Compelling
Stories
Online
• Compelling,
High
Quality
Photos
• Brevity
• ASen>on-­‐Grabbing
Title
and
Introduc>on
• Think
about
what
makes
you
stop
and
pay
aSen>on
Focus
on
Content

12. How
to
Tell
Compelling
Stories
Online
• How
will
you
measure
the
success
of
your
story?
• How
will
you
find
stories?
Things
to
Consider…

13. Quick
Tips

14. How
to
Tell
Compelling
Stories
Online
• A
good
story
has
a
passionate
storyteller,
clear
stakes
and
a
tale
of
transforma>on
• Every
story
needs
a
focus.
Focus
on
one
persona
and
one
story
• Make
sure
stories
align
with
the
organiza>on’s
work
• Compelling
photos
draw
readers
into
your
story
• When
working
on
social
media
or
with
limited
characters,
pique
curiosity.
Get
people
to
click
on
your
story.

15. How
to
Tell
Compelling
Stories
Online

16. A
Few
Addi>onal
Resources
• Storytelling
for
Nonprofits:
How
to
Present
Stories
that
A8ract
Donors,
Win
Support
and
Raise
Money
|
Network
For
Good
hSp://www.fundraising123.org/files/NFG-­‐Storytelling-­‐Guide.pdf
• The
Goodman
Center
hSp://www.thegoodmancenter.com
• NPTechforgood.com:
A
Social
and
Mobile
media
blog
for
nonprofits
How
to
Tell
Compelling
Stories
Online

17. Kyla.Johnson@educategirls.in
TwiBer:
@educate_girls
Facebook.com/Educate_Girls

18. AUDIENCE
Who
is
the
target
CHANGE
What
will
change
in
your
story?
GOAL
What
is
the
goal
of
the
story?
FEEL
How
do
you
want
your
audience
to
feel?
ACTION
What
do
you
want
the
audience
to
do?
WHERE
How
will
you
find
your
story?
Exercise!