Shefali Arora, Account Planner, Google India

1. Corporate Engagement with
Non-Profits in India
Shefali Arora

2. Google’s mission is to organize the world’s
information and make it universally
accessible and useful.

3. Google for Nonprofits provides tools
and resources to nonprofit
organizations to advance their
mission by allowing them to reach
more donors, improve operations
and raise awareness.

4. Projects that Google has to offer

5. Google Impact Challenge
Global Impact Awards go to
entrepreneurial teams who think on a
global scale and have a healthy
disregard for the impossible

6. Google Impact Challenge
Four organisations, including the fan favourite, received
a Rs 3 crore Global Impact Award and support from
Google to help make their vision a reality.
Thousands of non-profits entered the Google Impact
Challenge, and the awardees were chosen by our
panel of judges and a public vote.
Inspired by the passion and the projects of each of the
finalists, Google decided to award each additional non-
profit in the top ten with Rs 1.5 crore in seed
funding.

7. Google Serve
Google Serve projects help to revitalize and
deepen our connections with local communities
and build a stronger sense of community
among Googlers.
This year, more than 8,500 Googlers from 75+
offices participated in over 500 projects.
The projects are designed to expand the notion
of what it means to give back to the community.
Over the past six years, GoogleServe has
transformed from a single week of service into
a week of celebration and inspiration for
ongoing giving.

8. Google Serve Projects
Googlers also give back year-round
through our GooglersGive programs
which include 20 hours of work time
annually to volunteer with an approved
charitable organization.
Come partner with us!

9. GooglersGive
The Googlers Give program encouragse and enables
Googlers to use their skills, talents and resources to have an
extraordinary impact on themselves and the world.
Googlers can use up to 20 hours of work time a year to
volunteer with eligible organizations in either skill or hearts &
hands based opportunities.
For every volunteer hour logged via GGive with an
approved charitable organization, the charitable organization
will receive $10 USD through our Donations for Doers
benefit.

10. Google Ad Grants
Google Ad Grants is the nonprofit edition of
Adwords, Google's online advertising tool.
Google Ad Grants empowers nonprofit
organizations, through $10,000 per month in
in-kind AdWords™ advertising, to promote
their missions and initiatives on Google
search result pages
Be present when you’re
being searched for!

11. NGO Consultants
They are a group of passionate Googlers who
have initiated “The NGO Consultant” to help
NGO’s utilize their Google Grants account to its
full potential.
They assist in creation, optimization and
maintenance of AdGrants Accounts across the
globe

12. NGO Consultants
It has been a pleasure working with Google on our Grant Account. I am
a relative novice with Adwords, and from the start Google has been able
to guide me in a logical step-by-step way, which has not only lead to a
strong and steady increase in our CTR, but helped me understand how
to optimize an account and the important metrics. It has been a very
fruitful partnership,.
Ayesha Dubash
Communications Associate - Teach for India
The NGO Consultation from Google for MAD’s AdWords account did a truly
brilliant job. The enthusiasm & ownership they showed throughout the
consultation period is truly commendable. The optimization of the account
increased their performance by a huge margin. I’m impressed by the
sincerity and rigor with which they offered the consultation. Keep up the
great work Google!
Gloria Benny
President – Make A Difference

13. Digitizing India – Helping Women Get Online
In India, the gender ratio for the population as well as higher education is nearly 1:1, but
usage of the Internet amongst women is lower than most countries.
The Situation
Women represent only
30% of the Internet user
base in India

14. What we are doing

15. Training and making the Internet simple
Create Access Create awareness Educate
www.hwgo.com
Toll Free
Helpline Number
HWGO Regional Activations
A gateway to the Internet for first
time women users with how-to
videos and curated content. In
English and Hindi. To be extended
to 7 more languages.
9 states to be activated over the
course of the year, with an aim
to get 5M women online through
direct conversions
To assist women through all
Internet related queries.
What we are doing

16. www.hwgo.com
Create Access Create awareness Educate
Making the web
simple and relevant
Toll free Internet helpline
numberRelevant curated content:
Household tips, finance /
money, cooking, childcare, etc.
How to videos for Internet
usage on mobile &
desktop (8 Languagesi)
Case studies of how women
have used the Internet for
their benefit
What we are doing

18. Engagement with the Corporates
Understand who you want to work with
Research &
Discover
their
mission
Explore the
projects
they have
to offer
Arrive at
the
“perfect” fit!

19. Thank You!