Online Community and Social Media Listening Tools Susan Tenby, Senior Manager of Online Community Development, TechSoup Global
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Online Community is no longer just about forums and email lists— the key now is learning how to engage your community in many locations across various social media channels. This session will introduce the basics, including common stumbling blocks and how to avoid them, and the must-have tools that will help you more efficiently manage your community of volunteers and supporters.
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Online Community and Social Media Listening Tools Susan Tenby, Senior Manager of Online Community Development, TechSoup Global
- 1. Social Media a conversation with a community, not a monologue with megaphone Susan Tenby TechSoup Global susan@techsoup.org @suzboop Susantenby.com #SM4NP
- 2. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential
- 3. TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States
- 4. Online Community and Social Media Team Double-click to enter title Communicating across social media channels for the TechSoup Global online networks Double-click to enter text
- 7. Don’t delete or Ignore negative feedback, address it
- 8. Don’t use your friends and followers for their networks
- 9. Tag Strategically, redundantly across multiple channels
- 10. Don’t only broadcast abtyr org, share stories &respond
- 13. Allows us to follow multiple streams across many social media sites, creating specialized campaign and search tabs for various projects, events and organizations
- 15. CoTweet & Hootsuire allow us to see who responded, when & so we can figure out how to follow up to each requestCons: Not as easy of listening interface
- 17. Don’t forget about mobile tweeting (Tweetdeck for multiple accounts, channels mobile interface)
- 18. Many mobile clients have pic uploader installed in the app (Peep)
- 19. Figure out a workflow that isn’t confusing to avoid Freudian tweets
- 20. When you don’t have anything to say: Curate, ReTweet, reply to conversations using hashtags and Share widely
- 22. Think about these channels as communities, speak their language, use the local media
- 23. Broadcast your events via Ustream, Twitter
- 24. Follow all your events with wrap-ups & broadcast the Slidesharelink
- 25. Have regular events and be consistent about how you share them
- 28. Use Delicious to save bookmarks and share them
- 29. Use Scoop.It to help you find topical, relevant, reusable content
- 30. Share it and content from others
- 32. Find what else those people bookmarked
- 33. Find other relevant tags
- 34. Packrati.us = Twitter + Delicious
- 35. Share your resources via social media
- 37. Don’t make up #uselesshashtags
- 38. Don’t spam via DM
- 39. Don’t call yourself a rockstar or guru
- 40. Don’t put an emoticon or exclamation mark after every tweet
- 41. Don’t be self-referential in all your tweets
Notes de l'éditeur
- Janetfouts.com/listen and http://janetfouts.com/controlling-the-conversation/
- Having events gives you a reason to share with your community, helps you reach outside communities, gives you the opportunity to be found on topical communities in the archiving, like Slideshare. Enlisting volunteer bloggers and tweeters opens your community up to more people, giving them ownership of the community. Helps create user-generated content.
- Take advantage of FB’s graphical interface, don’t usehashtags, they aren’t serving their purpose on FB, tag via FB’s tagging convention.
- Cher uses ALL CAPS, tweets longer than 140 so her stream is one long, disjointed tweet